The Clorox Company (CLX) vs The J. M. Smucker Company (SJM)
SJM leads on 8 of 15 compared metrics.
A side-by-side comparison of The Clorox Company and The J. M. Smucker Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
CLX
The Clorox Company
$96.82Consumer Defensive
SJM
The J. M. Smucker Company
$116.49Consumer Defensive
Total return — CLX vs SJM
growth of $100 · last 30yCLX +373.7%SJM +480.7%SJM compounded faster
CLX SJM
CLX vs SJM: by the numbers
- •SJM is the larger company ($12.42B vs $11.71B market cap).
- •CLX is profitable (11.18% net margin) while SJM runs a net loss (-1.53%).
- •SJM grew revenue faster over the past five years (2.49% vs -2.11% CAGR).
- •CLX pays the higher dividend yield (5.12% vs 3.78%).
Which is better, CLX or SJM?
Metric tally: CLX 7 · SJM 8It depends on what you're optimizing for:
GrowthSJM(faster 5Y revenue CAGR)
IncomeCLX(higher dividend yield)
QualityCLX(higher ROIC)
Valuation
| Metric | CLX | SJM |
|---|---|---|
| P/E ratio | 15.72 | — |
| Forward P/E | 15.57 | 11.69● |
| P/S ratio | 1.74 | 1.37● |
| P/B ratio | 37.26 | 2.24● |
| PEG ratio | 0.10 | — |
| EV / EBITDA | 11.51● | 36.76 |
| FCF yield | 3.22% | 9.30%● |
Profitability
| Metric | CLX | SJM |
|---|---|---|
| Gross margin | 43.85%● | 33.53% |
| Operating margin | 15.68%● | 3.98% |
| Net margin | 11.18%● | -1.53% |
| ROE | 252.34%● | -2.50% |
| ROIC | 24.10%● | 2.53% |
Dividends
| Metric | CLX | SJM |
|---|---|---|
| Dividend yield | 5.12%● | 3.78% |
| Payout ratio | 75.61% | — |
Growth (annualized)
| Metric | CLX | SJM |
|---|---|---|
| Revenue CAGR (5Y) | -2.11% | 2.49%● |
| EPS CAGR (5Y) | -2.54% | 9.57%● |
| FCF CAGR (5Y) | -21.87% | -1.68%● |
| Total return CAGR (5Y) | -8.20% | 0.30%● |
Frequently asked
- Which is better, CLX or SJM?
- It depends on your goal. growth: SJM (faster 5Y revenue CAGR); income: CLX (higher dividend yield); quality: CLX (higher ROIC). Across all compared metrics, SJM leads 8 to 7.
- Which has grown faster, CLX or SJM?
- Over the past five years, SJM grew revenue faster — CLX at a -2.11% CAGR versus SJM at 2.49%.
- Does CLX or SJM pay a bigger dividend?
- CLX yields 5.12% and SJM yields 3.78% based on trailing dividends and the latest price.
- Is CLX or SJM more profitable?
- CLX runs the higher net margin — CLX at 11.18% versus SJM at -1.53%.
- Which has been the better investment, CLX or SJM?
- Over the past 10-year, SJM delivered the higher annualized total return — CLX at -0.13% versus SJM at 1.00%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Clorox P/E ratioJ. M. Smucker P/E ratioClorox dividend yieldJ. M. Smucker dividend yieldClorox ROEJ. M. Smucker ROEClorox operating marginJ. M. Smucker operating marginClorox revenue growthJ. M. Smucker revenue growthClorox free cash flowJ. M. Smucker free cash flow
Clorox & J. M. Smucker appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.