The Clorox Company (CLX) vs The J. M. Smucker Company (SJM)
A side-by-side comparison of The Clorox Company and The J. M. Smucker Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.
CLX
The Clorox Company
$87.76Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
SJM
The J. M. Smucker Company
$121.14Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — CLX vs SJM
growth of $100 · dividends reinvested · last 10yCLX -2.5% (-0.3%/yr)SJM +23.6% (+2.1%/yr)SJM compounded faster over this window
CLX SJM
CLX vs SJM: by the numbers
- •SJM is the larger company ($12.95B vs $10.61B market cap).
- •CLX trades at the lower trailing earnings multiple (18.25 vs 56.61 P/E), one valuation lens rather than an overall verdict.
- •CLX converts more revenue to profit (8.74% vs 2.51% net margin).
- •SJM grew revenue faster over the past five years (3.03% vs -1.75% CAGR).
- •CLX pays the higher dividend yield (5.60% vs 3.58%).
Metrics side by side
Valuation
| Metric | CLX | SJM |
|---|---|---|
| P/E ratio | 18.25 | 56.61 |
| Forward P/E | 15.12 | N/A |
| P/S ratio | 1.58 | 1.41 |
| P/B ratio | 117.91 | 2.25 |
| EV / EBITDA | 8.38 | 8.42 |
| FCF yield | 3.82% | 12.27% |
Profitability
| Metric | CLX | SJM |
|---|---|---|
| Gross margin | 42.32% | 38.65% |
| Operating margin | 24.73% | 19.69% |
| Net margin | 8.74% | 2.51% |
| ROE | 652.22% | 3.99% |
| ROIC | 20.67% | 6.96% |
Dividends
| Metric | CLX | SJM |
|---|---|---|
| Dividend yield | 5.60% | 3.58% |
| Payout ratio | 103.33% | 206.54% |
Growth (annualized)
| Metric | CLX | SJM |
|---|---|---|
| Revenue CAGR (5Y) | -1.75% | 3.03% |
| EPS CAGR (5Y) | -3.13% | N/A |
| FCF CAGR (5Y) | -15.59% | -1.68% |
| Total return CAGR (5Y) | -9.01% | 3.96% |
Frequently asked
- Which has the lower trailing P/E, CLX or SJM?
- CLX has the lower trailing P/E: CLX trades at 18.25 and SJM at 56.61. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CLX or SJM?
- Over the past five years, SJM grew revenue faster — CLX at a -1.75% CAGR versus SJM at 3.03%.
- Does CLX or SJM pay a bigger dividend?
- CLX yields 5.60% and SJM yields 3.58% based on trailing dividends and the latest price.
- Is CLX or SJM more profitable?
- CLX runs the higher net margin — CLX at 8.74% versus SJM at 2.51%.
- How have CLX and SJM total returns compared?
- Over the past 10 years, CLX delivered -0.24% and SJM delivered 2.22% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Clorox P/E ratioJ. M. Smucker P/E ratioClorox dividend yieldJ. M. Smucker dividend yieldClorox ROEJ. M. Smucker ROEClorox operating marginJ. M. Smucker operating marginClorox revenue growthJ. M. Smucker revenue growthClorox free cash flowJ. M. Smucker free cash flow
Clorox & J. M. Smucker appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.