The Clorox Company (CLX) vs The J. M. Smucker Company (SJM)

SJM leads on 8 of 15 compared metrics.

A side-by-side comparison of The Clorox Company and The J. M. Smucker Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — CLX vs SJM

growth of $100 · last 30y
CLX +373.7%SJM +480.7%SJM compounded faster
05001kStart $100200120062011201620212026$474$581
CLX SJM

CLX vs SJM: by the numbers

  • SJM is the larger company ($12.42B vs $11.71B market cap).
  • CLX is profitable (11.18% net margin) while SJM runs a net loss (-1.53%).
  • SJM grew revenue faster over the past five years (2.49% vs -2.11% CAGR).
  • CLX pays the higher dividend yield (5.12% vs 3.78%).

Which is better, CLX or SJM?

Metric tally: CLX 7 · SJM 8

It depends on what you're optimizing for:

GrowthSJM(faster 5Y revenue CAGR)
IncomeCLX(higher dividend yield)
QualityCLX(higher ROIC)

Valuation

MetricCLXSJM
P/E ratio15.72
Forward P/E15.5711.69
P/S ratio1.741.37
P/B ratio37.262.24
PEG ratio0.10
EV / EBITDA11.5136.76
FCF yield3.22%9.30%

Profitability

MetricCLXSJM
Gross margin43.85%33.53%
Operating margin15.68%3.98%
Net margin11.18%-1.53%
ROE252.34%-2.50%
ROIC24.10%2.53%

Dividends

MetricCLXSJM
Dividend yield5.12%3.78%
Payout ratio75.61%

Growth (annualized)

MetricCLXSJM
Revenue CAGR (5Y)-2.11%2.49%
EPS CAGR (5Y)-2.54%9.57%
FCF CAGR (5Y)-21.87%-1.68%
Total return CAGR (5Y)-8.20%0.30%

Frequently asked

Which is better, CLX or SJM?
It depends on your goal. growth: SJM (faster 5Y revenue CAGR); income: CLX (higher dividend yield); quality: CLX (higher ROIC). Across all compared metrics, SJM leads 8 to 7.
Which has grown faster, CLX or SJM?
Over the past five years, SJM grew revenue faster — CLX at a -2.11% CAGR versus SJM at 2.49%.
Does CLX or SJM pay a bigger dividend?
CLX yields 5.12% and SJM yields 3.78% based on trailing dividends and the latest price.
Is CLX or SJM more profitable?
CLX runs the higher net margin — CLX at 11.18% versus SJM at -1.53%.
Which has been the better investment, CLX or SJM?
Over the past 10-year, SJM delivered the higher annualized total return — CLX at -0.13% versus SJM at 1.00%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.