Brown-Forman Corporation (BF.B) vs The Clorox Company (CLX)
A side-by-side comparison of Brown-Forman Corporation and The Clorox Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
BF.B
Brown-Forman Corporation
$28.90Consumer DefensiveDelayed quote: Jul 28, 2026, 4:00 PM EDT
CLX
The Clorox Company
$100.32Consumer DefensiveDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BF.B vs CLX
growth of $100 · dividends reinvested · last 30yBF.B +1124.9%CLX +854.0%BF.B compounded faster
BF.B CLX
BF.B vs CLX: by the numbers
- •BF.B is the larger company ($13.48B vs $12.13B market cap).
- •CLX trades at the lower trailing earnings multiple (15.81 vs 18.15 P/E), one valuation lens rather than an overall verdict.
- •BF.B converts more revenue to profit (18.20% vs 11.18% net margin).
- •BF.B grew revenue faster over the past five years (2.56% vs 1.11% CAGR).
- •CLX pays the higher dividend yield (5.09% vs 3.36%).
Metrics side by side
Valuation
| Metric | BF.B | CLX |
|---|---|---|
| P/E ratio | 18.15 | 15.81 |
| Forward P/E | 15.73 | 17.64 |
| P/S ratio | 3.20 | 1.75 |
| P/B ratio | 3.13 | 37.48 |
| PEG ratio | N/A | 0.10 |
| EV / EBITDA | 11.94 | 11.79 |
| FCF yield | 7.10% | 3.20% |
Profitability
| Metric | BF.B | CLX |
|---|---|---|
| Gross margin | 60.54% | 43.85% |
| Operating margin | 29.02% | 15.68% |
| Net margin | 18.20% | 11.18% |
| ROE | 17.79% | 252.34% |
| ROIC | 13.31% | 24.10% |
Dividends
| Metric | BF.B | CLX |
|---|---|---|
| Dividend yield | 3.36% | 5.09% |
| Payout ratio | 60.13% | 75.61% |
Growth (annualized)
| Metric | BF.B | CLX |
|---|---|---|
| Revenue CAGR (5Y) | 2.56% | 1.11% |
| EPS CAGR (5Y) | -4.14% | -2.54% |
| FCF CAGR (5Y) | 3.41% | -21.87% |
| Total return CAGR (5Y) | -16.09% | -8.08% |
Frequently asked
- Which has the lower trailing P/E, BF.B or CLX?
- CLX has the lower trailing P/E: BF.B trades at 18.15 and CLX at 15.81. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BF.B or CLX?
- Over the past five years, BF.B grew revenue faster — BF.B at a 2.56% CAGR versus CLX at 1.11%.
- Does BF.B or CLX pay a bigger dividend?
- BF.B yields 3.36% and CLX yields 5.09% based on trailing dividends and the latest price.
- Is BF.B or CLX more profitable?
- BF.B runs the higher net margin — BF.B at 18.20% versus CLX at 11.18%.
- How have BF.B and CLX total returns compared?
- Over the past 10 years, BF.B delivered -1.87% and CLX delivered 0.32% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioClorox P/E ratioBrown-Forman dividend yieldClorox dividend yieldBrown-Forman ROEClorox ROEBrown-Forman operating marginClorox operating marginBrown-Forman revenue growthClorox revenue growthBrown-Forman free cash flowClorox free cash flow
Brown-Forman & Clorox appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.