Which has the lower trailing P/E, BF.B or CLX?

BF.B has the lower trailing P/E: BF.B trades at 17.14 and CLX at 18.25. P/E is one valuation measure and does not by itself establish which business is cheaper.

Which has grown faster, BF.B or CLX?

Over the past five years, BF.B grew revenue faster — BF.B at a 1.61% CAGR versus CLX at -1.75%.

Does BF.B or CLX pay a bigger dividend?

BF.B yields 3.47% and CLX yields 5.60% based on trailing dividends and the latest price.

Is BF.B or CLX more profitable?

BF.B runs the higher net margin — BF.B at 18.42% versus CLX at 8.74%.

How have BF.B and CLX total returns compared?

Over the past 10 years, BF.B delivered -1.54% and CLX delivered -0.24% annualized total return. Past performance doesn't predict future results.

Brown-Forman Corporation (BF.B) vs The Clorox Company (CLX)

A side-by-side comparison of Brown-Forman Corporation and The Clorox Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

BF.B

Brown-Forman Corporation

$12.23B

$26.22Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT

CLX

The Clorox Company

$10.61B

$87.76Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT

Total return — BF.B vs CLX

growth of $100 · dividends reinvested · last 10y

BF.B -15.9% (-1.7%/yr)CLX -5.5% (-0.6%/yr)CLX compounded faster over this window

BF.B CLX

BF.B vs CLX: by the numbers

•BF.B is the larger company ($12.23B vs $10.61B market cap).
•BF.B trades at the lower trailing earnings multiple (17.14 vs 18.25 P/E), one valuation lens rather than an overall verdict.
•BF.B converts more revenue to profit (18.42% vs 8.74% net margin).
•BF.B grew revenue faster over the past five years (1.61% vs -1.75% CAGR).
•CLX pays the higher dividend yield (5.60% vs 3.47%).

Metrics side by side

Valuation

Metric	BF.B	CLX
P/E ratio	17.14	18.25
Forward P/E	15.36	15.12
P/S ratio	3.12	1.58
P/B ratio	3.08	117.91
EV / EBITDA	11.84	8.38
FCF yield	7.56%	3.82%

Profitability

Metric	BF.B	CLX
Gross margin	60.66%	42.32%
Operating margin	28.61%	24.73%
Net margin	18.42%	8.74%
ROE	18.17%	652.22%
ROIC	12.96%	20.67%

Dividends

Metric	BF.B	CLX
Dividend yield	3.47%	5.60%
Payout ratio	60.39%	103.33%

Growth (annualized)

Metric	BF.B	CLX
Revenue CAGR (5Y)	1.61%	-1.75%
EPS CAGR (5Y)	-4.14%	-3.13%
FCF CAGR (5Y)	1.73%	-15.59%
Total return CAGR (5Y)	-16.28%	-9.01%

Frequently asked

Which has the lower trailing P/E, BF.B or CLX?: BF.B has the lower trailing P/E: BF.B trades at 17.14 and CLX at 18.25. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, BF.B or CLX?: Over the past five years, BF.B grew revenue faster — BF.B at a 1.61% CAGR versus CLX at -1.75%.
Does BF.B or CLX pay a bigger dividend?: BF.B yields 3.47% and CLX yields 5.60% based on trailing dividends and the latest price.
Is BF.B or CLX more profitable?: BF.B runs the higher net margin — BF.B at 18.42% versus CLX at 8.74%.
How have BF.B and CLX total returns compared?: Over the past 10 years, BF.B delivered -1.54% and CLX delivered -0.24% annualized total return. Past performance doesn't predict future results.

Go deeper

Full BF.B analysis Full CLX analysis Interactive comparison tool

Dig into the metrics

Brown-Forman P/E ratio Clorox P/E ratio Brown-Forman dividend yield Clorox dividend yield Brown-Forman ROE Clorox ROE Brown-Forman operating margin Clorox operating margin Brown-Forman revenue growth Clorox revenue growth Brown-Forman free cash flow Clorox free cash flow

Brown-Forman & Clorox appear in these rankings

Highest Dividend Yield Stocks 25+ Year Dividend Growers Highest ROE Stocks Highest ROIC Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.