The Procter & Gamble Company (PG) vs Snap Inc. (SNAP)
A side-by-side comparison of The Procter & Gamble Company and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: PG is classified in Consumer Defensive; SNAP is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
PG
The Procter & Gamble Company
$148.75Consumer DefensiveDelayed quote: Jul 28, 2026, 4:00 PM EDT
SNAP
Snap Inc.
$4.77Communication ServicesDelayed quote: Jul 28, 2026, 3:59 PM EDT
Total return — PG vs SNAP
growth of $100 · dividends reinvested · last 9yPG +111.1%SNAP -81.5%PG compounded faster
Log scale — wide-divergence pair
PG SNAP
PG vs SNAP: by the numbers
- •PG is the larger company ($346.38B vs $8.06B market cap).
- •PG is profitable (19.22% net margin) while SNAP runs a net loss (-6.72%).
- •SNAP grew revenue faster over the past five years (16.73% vs 2.98% CAGR).
- •PG pays a dividend (2.87% yield), while SNAP has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | PG | SNAP |
|---|---|---|
| P/E ratio | 21.73 | N/A |
| Forward P/E | 21.62 | N/A |
| P/S ratio | 4.14 | 1.25 |
| P/B ratio | 6.59 | 3.66 |
| PEG ratio | 3.01 | N/A |
| EV / EBITDA | 16.53 | N/A |
| FCF yield | 4.18% | 7.98% |
Profitability
| Metric | PG | SNAP |
|---|---|---|
| Gross margin | 50.33% | 55.77% |
| Operating margin | 23.24% | -6.77% |
| Net margin | 19.22% | -6.72% |
| ROE | 30.58% | -19.66% |
| ROIC | 16.47% | -8.20% |
Dividends
| Metric | PG | SNAP |
|---|---|---|
| Dividend yield | 2.87% | N/A |
| Payout ratio | 63.85% | N/A |
Growth (annualized)
| Metric | PG | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 2.98% | 16.73% |
| EPS CAGR (5Y) | 5.39% | N/A |
| FCF CAGR (5Y) | -1.64% | N/A |
| Total return CAGR (5Y) | 3.71% | -42.83% |
Frequently asked
- Which has grown faster, PG or SNAP?
- Over the past five years, SNAP grew revenue faster — PG at a 2.98% CAGR versus SNAP at 16.73%.
- Does PG or SNAP pay a bigger dividend?
- PG pays a dividend (2.87% yield), while SNAP has no payments in the available dividend history.
- Is PG or SNAP more profitable?
- PG runs the higher net margin — PG at 19.22% versus SNAP at -6.72%.
- How have PG and SNAP total returns compared?
- Over the past 5 years, PG delivered 8.74% and SNAP delivered -42.83% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Procter & Gamble P/E ratioSnap P/E ratioProcter & Gamble dividend yieldSnap dividend yieldProcter & Gamble ROESnap ROEProcter & Gamble operating marginSnap operating marginProcter & Gamble revenue growthSnap revenue growthProcter & Gamble free cash flowSnap free cash flow
Procter & Gamble & Snap appear in these rankings
Highest Dividend Yield Stocks25+ Year Dividend GrowersFastest Revenue Growth StocksHighest ROE Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.