Colgate-Palmolive Company (CL) vs Snap Inc. (SNAP)

CL leads on 7 of 11 compared metrics.

A side-by-side comparison of Colgate-Palmolive Company and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — CL vs SNAP

growth of $100 · last 9y
CL +21.6%SNAP -80.6%CL compounded faster
Log scale — wide-divergence pair
101001kStart $1002019202120232025$122$19
CL SNAP

CL vs SNAP: by the numbers

  • CL is the larger company ($71.58B vs $8.90B market cap).
  • CL is profitable (10.04% net margin) while SNAP runs a net loss (-6.72%).
  • SNAP grew revenue faster over the past five years (16.73% vs 4.46% CAGR).
  • CL pays a dividend (2.34% yield) while SNAP does not currently pay one.

Which is better, CL or SNAP?

Metric tally: CL 7 · SNAP 4

It depends on what you're optimizing for:

GrowthSNAP(faster 5Y revenue CAGR)
QualityCL(higher ROIC)

Valuation

MetricCLSNAP
P/E ratio34.75
Forward P/E22.2242.69
P/S ratio3.461.46
P/B ratio496.664.26
EV / EBITDA21.17
FCF yield5.23%6.86%

Profitability

MetricCLSNAP
Gross margin60.06%55.77%
Operating margin21.21%-6.77%
Net margin10.04%-6.72%
ROE1439.31%-19.66%
ROIC30.34%-8.20%

Dividends

MetricCLSNAP
Dividend yield2.34%
Payout ratio79.17%

Growth (annualized)

MetricCLSNAP
Revenue CAGR (5Y)4.46%16.73%
EPS CAGR (5Y)-3.47%
FCF CAGR (5Y)3.88%
Total return CAGR (5Y)3.78%-39.34%

Frequently asked

Which is better, CL or SNAP?
It depends on your goal. growth: SNAP (faster 5Y revenue CAGR); quality: CL (higher ROIC). Across all compared metrics, CL leads 7 to 4.
Which has grown faster, CL or SNAP?
Over the past five years, SNAP grew revenue faster — CL at a 4.46% CAGR versus SNAP at 16.73%.
Does CL or SNAP pay a bigger dividend?
CL pays a dividend (2.34% yield) while SNAP does not currently pay one.
Is CL or SNAP more profitable?
CL runs the higher net margin — CL at 10.04% versus SNAP at -6.72%.
Which has been the better investment, CL or SNAP?
Over the past 5-year, CL delivered the higher annualized total return — CL at 4.61% versus SNAP at -39.34%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.