Kimberly-Clark Corporation (KMB) vs Snap Inc. (SNAP)

KMB leads on 7 of 11 compared metrics.

A side-by-side comparison of Kimberly-Clark Corporation and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — KMB vs SNAP

growth of $100 · last 9y
KMB -23.2%SNAP -78.5%KMB compounded faster
0100200300Start $1002019202120232025$77$21
KMB SNAP

KMB vs SNAP: by the numbers

  • KMB is the larger company ($33.95B vs $8.90B market cap).
  • KMB is profitable (12.81% net margin) while SNAP runs a net loss (-6.72%).
  • SNAP grew revenue faster over the past five years (16.73% vs -2.61% CAGR).
  • KMB pays a dividend (4.97% yield) while SNAP does not currently pay one.

Which is better, KMB or SNAP?

Metric tally: KMB 7 · SNAP 4

It depends on what you're optimizing for:

GrowthSNAP(faster 5Y revenue CAGR)
QualityKMB(higher ROIC)

Valuation

MetricKMBSNAP
P/E ratio16.06
Forward P/E13.4942.69
P/S ratio2.061.46
P/B ratio18.984.26
EV / EBITDA13.26
FCF yield7.56%6.86%

Profitability

MetricKMBSNAP
Gross margin35.86%55.77%
Operating margin13.27%-6.77%
Net margin12.81%-6.72%
ROE117.98%-19.66%
ROIC17.62%-8.20%

Dividends

MetricKMBSNAP
Dividend yield4.97%
Payout ratio83.55%

Growth (annualized)

MetricKMBSNAP
Revenue CAGR (5Y)-2.61%16.73%
EPS CAGR (5Y)-2.50%
FCF CAGR (5Y)3.38%
Total return CAGR (5Y)-0.94%-39.34%

Frequently asked

Which is better, KMB or SNAP?
It depends on your goal. growth: SNAP (faster 5Y revenue CAGR); quality: KMB (higher ROIC). Across all compared metrics, KMB leads 7 to 4.
Which has grown faster, KMB or SNAP?
Over the past five years, SNAP grew revenue faster — KMB at a -2.61% CAGR versus SNAP at 16.73%.
Does KMB or SNAP pay a bigger dividend?
KMB pays a dividend (4.97% yield) while SNAP does not currently pay one.
Is KMB or SNAP more profitable?
KMB runs the higher net margin — KMB at 12.81% versus SNAP at -6.72%.
Which has been the better investment, KMB or SNAP?
Over the past 5-year, KMB delivered the higher annualized total return — KMB at 1.05% versus SNAP at -39.34%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.