Kimberly-Clark Corporation (KMB) vs Snap Inc. (SNAP)
KMB leads on 7 of 11 compared metrics.
A side-by-side comparison of Kimberly-Clark Corporation and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
KMB
Kimberly-Clark Corporation
$102.29Consumer Defensive
SNAP
Snap Inc.
$5.26Communication Services
Total return — KMB vs SNAP
growth of $100 · last 9yKMB -23.2%SNAP -78.5%KMB compounded faster
KMB SNAP
KMB vs SNAP: by the numbers
- •KMB is the larger company ($33.95B vs $8.90B market cap).
- •KMB is profitable (12.81% net margin) while SNAP runs a net loss (-6.72%).
- •SNAP grew revenue faster over the past five years (16.73% vs -2.61% CAGR).
- •KMB pays a dividend (4.97% yield) while SNAP does not currently pay one.
Which is better, KMB or SNAP?
Metric tally: KMB 7 · SNAP 4It depends on what you're optimizing for:
GrowthSNAP(faster 5Y revenue CAGR)
QualityKMB(higher ROIC)
Valuation
| Metric | KMB | SNAP |
|---|---|---|
| P/E ratio | 16.06 | — |
| Forward P/E | 13.49● | 42.69 |
| P/S ratio | 2.06 | 1.46● |
| P/B ratio | 18.98 | 4.26● |
| EV / EBITDA | 13.26 | — |
| FCF yield | 7.56%● | 6.86% |
Profitability
| Metric | KMB | SNAP |
|---|---|---|
| Gross margin | 35.86% | 55.77%● |
| Operating margin | 13.27%● | -6.77% |
| Net margin | 12.81%● | -6.72% |
| ROE | 117.98%● | -19.66% |
| ROIC | 17.62%● | -8.20% |
Dividends
| Metric | KMB | SNAP |
|---|---|---|
| Dividend yield | 4.97% | — |
| Payout ratio | 83.55% | — |
Growth (annualized)
| Metric | KMB | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | -2.61% | 16.73%● |
| EPS CAGR (5Y) | -2.50% | — |
| FCF CAGR (5Y) | 3.38% | — |
| Total return CAGR (5Y) | -0.94%● | -39.34% |
Frequently asked
- Which is better, KMB or SNAP?
- It depends on your goal. growth: SNAP (faster 5Y revenue CAGR); quality: KMB (higher ROIC). Across all compared metrics, KMB leads 7 to 4.
- Which has grown faster, KMB or SNAP?
- Over the past five years, SNAP grew revenue faster — KMB at a -2.61% CAGR versus SNAP at 16.73%.
- Does KMB or SNAP pay a bigger dividend?
- KMB pays a dividend (4.97% yield) while SNAP does not currently pay one.
- Is KMB or SNAP more profitable?
- KMB runs the higher net margin — KMB at 12.81% versus SNAP at -6.72%.
- Which has been the better investment, KMB or SNAP?
- Over the past 5-year, KMB delivered the higher annualized total return — KMB at 1.05% versus SNAP at -39.34%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Kimberly-Clark P/E ratioSnap P/E ratioKimberly-Clark dividend yieldSnap dividend yieldKimberly-Clark ROESnap ROEKimberly-Clark operating marginSnap operating marginKimberly-Clark revenue growthSnap revenue growthKimberly-Clark free cash flowSnap free cash flow
Kimberly-Clark & Snap appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.