Altria Group, Inc. (MO) vs The Procter & Gamble Company (PG)
MO leads on 13 of 16 compared metrics.
A side-by-side comparison of Altria Group, Inc. and The Procter & Gamble Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 26, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
MO
Altria Group, Inc.
$73.21Consumer Defensive
PG
The Procter & Gamble Company
$148.50Consumer Defensive
Total return — MO vs PG
growth of $100 · last 30yMO +111.8%PG +543.1%PG compounded faster
MO PG
MO vs PG: by the numbers
- •PG is the larger company ($347.29B vs $122.63B market cap).
- •MO trades at the lower earnings multiple (15.32 vs 21.71 P/E).
- •MO converts more revenue to profit (36.91% vs 19.22% net margin).
- •PG grew revenue faster over the past five years (2.98% vs 1.08% CAGR).
- •MO pays the higher dividend yield (5.79% vs 2.93%).
Which is better, MO or PG?
Metric tally: MO 13 · PG 3It depends on what you're optimizing for:
ValueMO(lower P/E)
GrowthPG(faster 5Y revenue CAGR)
IncomeMO(higher dividend yield)
QualityMO(higher ROIC)
Metrics side by side
Valuation
| Metric | MO | PG |
|---|---|---|
| P/E ratio | 15.32● | 21.71 |
| Forward P/E | 12.44● | 21.01 |
| P/S ratio | 5.61 | 4.14● |
| P/B ratio | — | 6.58 |
| PEG ratio | 1.35● | 3.01 |
| EV / EBITDA | 12.72● | 16.52 |
| FCF yield | 7.04%● | 4.19% |
Profitability
| Metric | MO | PG |
|---|---|---|
| Gross margin | 86.59%● | 50.33% |
| Operating margin | 74.80%● | 23.24% |
| Net margin | 36.91%● | 19.22% |
| ROE | -198.37% | 30.58%● |
| ROIC | 42.95%● | 16.47% |
Dividends
| Metric | MO | PG |
|---|---|---|
| Dividend yield | 5.79%● | 2.93% |
| Payout ratio | 103.16% | 65.28% |
Growth (annualized)
| Metric | MO | PG |
|---|---|---|
| Revenue CAGR (5Y) | 1.08% | 2.98%● |
| EPS CAGR (5Y) | 11.36%● | 5.39% |
| FCF CAGR (5Y) | 1.28%● | -1.64% |
| Total return CAGR (5Y) | 17.84%● | 4.66% |
Frequently asked
- Which is better, MO or PG?
- It depends on your goal. value: MO (lower P/E); growth: PG (faster 5Y revenue CAGR); income: MO (higher dividend yield); quality: MO (higher ROIC). Across all compared metrics, MO leads 13 to 3.
- Is MO or PG cheaper?
- On trailing earnings, MO is cheaper: MO trades at a 15.32 P/E and PG at 21.71.
- Which has grown faster, MO or PG?
- Over the past five years, PG grew revenue faster — MO at a 1.08% CAGR versus PG at 2.98%.
- Does MO or PG pay a bigger dividend?
- MO yields 5.79% and PG yields 2.93% based on trailing dividends and the latest price.
- Is MO or PG more profitable?
- MO runs the higher net margin — MO at 36.91% versus PG at 19.22%.
- Which has been the better investment, MO or PG?
- Over the past 10-year, PG delivered the higher annualized total return — MO at 8.05% versus PG at 9.07%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Altria P/E ratioProcter & Gamble P/E ratioAltria dividend yieldProcter & Gamble dividend yieldAltria ROEProcter & Gamble ROEAltria operating marginProcter & Gamble operating marginAltria revenue growthProcter & Gamble revenue growthAltria free cash flowProcter & Gamble free cash flow
Altria & Procter & Gamble appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 26, 2026.