Is KMB or MO cheaper?

On trailing earnings, MO is cheaper: KMB trades at a 16.06 P/E and MO at 15.05.

Which has grown faster, KMB or MO?

Over the past five years, MO grew revenue faster — KMB at a -2.61% CAGR versus MO at 1.08%.

Does KMB or MO pay a bigger dividend?

KMB yields 4.97% and MO yields 5.84% based on trailing dividends and the latest price.

Is KMB or MO more profitable?

MO runs the higher net margin — KMB at 12.81% versus MO at 36.91%.

Which has been the better investment, KMB or MO?

Over the past 10-year, MO delivered the higher annualized total return — KMB at 1.05% versus MO at 7.92%. Past performance doesn't predict future results.

Kimberly-Clark Corporation (KMB) vs Altria Group, Inc. (MO)

MO leads on 11 of 15 compared metrics.

A side-by-side comparison of Kimberly-Clark Corporation and Altria Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

KMB

Kimberly-Clark Corporation

$33.95B

$102.29Consumer Defensive

Altria Group, Inc.

$120.13B

$71.94Consumer Defensive

Total return — KMB vs MO

growth of $100 · last 30y

KMB +195.9%MO +104.8%KMB compounded faster

KMB MO

KMB vs MO: by the numbers

•MO is the larger company ($120.13B vs $33.95B market cap).
•MO trades at the lower earnings multiple (15.05 vs 16.06 P/E).
•MO converts more revenue to profit (36.91% vs 12.81% net margin).
•MO grew revenue faster over the past five years (1.08% vs -2.61% CAGR).
•MO pays the higher dividend yield (5.84% vs 4.97%).

Which is better, KMB or MO?

Metric tally: KMB 4 · MO 11

It depends on what you're optimizing for:

ValueMO(lower P/E)

GrowthMO(faster 5Y revenue CAGR)

IncomeMO(higher dividend yield)

QualityMO(higher ROIC)

Valuation

Metric	KMB	MO
P/E ratio	16.06	15.05●
Forward P/E	13.49	12.23●
P/S ratio	2.06●	5.52
P/B ratio	18.98	—
PEG ratio	—	1.32
EV / EBITDA	13.26	11.93●
FCF yield	7.56%●	7.16%

Profitability

Metric	KMB	MO
Gross margin	35.86%	67.84%●
Operating margin	13.27%	50.73%●
Net margin	12.81%	36.91%●
ROE	117.98%●	-198.37%
ROIC	17.62%	42.95%●

Dividends

Metric	KMB	MO
Dividend yield	4.97%	5.84%●
Payout ratio	83.55%	102.19%

Growth (annualized)

Metric	KMB	MO
Revenue CAGR (5Y)	-2.61%	1.08%●
EPS CAGR (5Y)	-2.50%	11.36%●
FCF CAGR (5Y)	3.38%●	1.28%
Total return CAGR (5Y)	-0.94%	16.42%●

Frequently asked

Which is better, KMB or MO?: It depends on your goal. value: MO (lower P/E); growth: MO (faster 5Y revenue CAGR); income: MO (higher dividend yield); quality: MO (higher ROIC). Across all compared metrics, MO leads 11 to 4.
Is KMB or MO cheaper?: On trailing earnings, MO is cheaper: KMB trades at a 16.06 P/E and MO at 15.05.
Which has grown faster, KMB or MO?: Over the past five years, MO grew revenue faster — KMB at a -2.61% CAGR versus MO at 1.08%.
Does KMB or MO pay a bigger dividend?: KMB yields 4.97% and MO yields 5.84% based on trailing dividends and the latest price.
Is KMB or MO more profitable?: MO runs the higher net margin — KMB at 12.81% versus MO at 36.91%.
Which has been the better investment, KMB or MO?: Over the past 10-year, MO delivered the higher annualized total return — KMB at 1.05% versus MO at 7.92%. Past performance doesn't predict future results.

Go deeper

Full KMB analysis Full MO analysis Interactive comparison tool

Dig into the metrics

Kimberly-Clark P/E ratio Altria P/E ratio Kimberly-Clark dividend yield Altria dividend yield Kimberly-Clark ROE Altria ROE Kimberly-Clark operating margin Altria operating margin Kimberly-Clark revenue growth Altria revenue growth Kimberly-Clark free cash flow Altria free cash flow

Kimberly-Clark & Altria appear in these rankings

Highest Dividend Yield Stocks Dividend Aristocrats Highest ROE Stocks Highest ROIC Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.