On trailing earnings, MO is cheaper: KO trades at a 25.29 P/E and MO at 15.32.

Which has grown faster, KO or MO?

Over the past five years, KO grew revenue faster — KO at a 8.07% CAGR versus MO at 1.08%.

Does KO or MO pay a bigger dividend?

KO yields 2.64% and MO yields 5.79% based on trailing dividends and the latest price.

Is KO or MO more profitable?

MO runs the higher net margin — KO at 27.80% versus MO at 36.91%.

Which has been the better investment, KO or MO?

Over the past 10-year, KO delivered the higher annualized total return — KO at 9.80% versus MO at 8.05%. Past performance doesn't predict future results.

The Coca-Cola Company (KO) vs Altria Group, Inc. (MO)

MO leads on 12 of 16 compared metrics.

A side-by-side comparison of The Coca-Cola Company and Altria Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 26, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

The Coca-Cola Company

$352.29B

$80.42Consumer Defensive

Altria Group, Inc.

$122.63B

$73.21Consumer Defensive

Total return — KO vs MO

growth of $100 · last 30y

KO +233.5%MO +111.8%KO compounded faster

KO MO

KO vs MO: by the numbers

•KO is the larger company ($352.29B vs $122.63B market cap).
•MO trades at the lower earnings multiple (15.32 vs 25.29 P/E).
•MO converts more revenue to profit (36.91% vs 27.80% net margin).
•KO grew revenue faster over the past five years (8.07% vs 1.08% CAGR).
•MO pays the higher dividend yield (5.79% vs 2.64%).

Which is better, KO or MO?

Metric tally: KO 4 · MO 12

It depends on what you're optimizing for:

ValueMO(lower P/E)

GrowthKO(faster 5Y revenue CAGR)

IncomeMO(higher dividend yield)

QualityMO(higher ROIC)

Metrics side by side

Valuation

Metric	KO	MO
P/E ratio	25.29	15.32●
Forward P/E	23.06	12.44●
P/S ratio	7.04	5.61●
P/B ratio	10.32	—
PEG ratio	0.98●	1.35
EV / EBITDA	24.52	12.72●
FCF yield	3.62%	7.04%●

Profitability

Metric	KO	MO
Gross margin	61.74%	86.59%●
Operating margin	29.34%	74.80%●
Net margin	27.80%	36.91%●
ROE	40.74%●	-198.37%
ROIC	13.00%	42.95%●

Dividends

Metric	KO	MO
Dividend yield	2.64%	5.79%●
Payout ratio	69.51%	103.16%

Growth (annualized)

Metric	KO	MO
Revenue CAGR (5Y)	8.07%●	1.08%
EPS CAGR (5Y)	11.12%	11.36%●
FCF CAGR (5Y)	4.97%●	1.28%
Total return CAGR (5Y)	11.82%	17.84%●

Frequently asked

Which is better, KO or MO?: It depends on your goal. value: MO (lower P/E); growth: KO (faster 5Y revenue CAGR); income: MO (higher dividend yield); quality: MO (higher ROIC). Across all compared metrics, MO leads 12 to 4.
Is KO or MO cheaper?: On trailing earnings, MO is cheaper: KO trades at a 25.29 P/E and MO at 15.32.
Which has grown faster, KO or MO?: Over the past five years, KO grew revenue faster — KO at a 8.07% CAGR versus MO at 1.08%.
Does KO or MO pay a bigger dividend?: KO yields 2.64% and MO yields 5.79% based on trailing dividends and the latest price.
Is KO or MO more profitable?: MO runs the higher net margin — KO at 27.80% versus MO at 36.91%.
Which has been the better investment, KO or MO?: Over the past 10-year, KO delivered the higher annualized total return — KO at 9.80% versus MO at 8.05%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 26, 2026.