Discover Financial Services (DFS) vs Visa Inc. (V)
DFS leads on 10 of 17 compared metrics.
A side-by-side comparison of Discover Financial Services and Visa Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
DFS
Discover Financial Services
$200.05Financial Services
V
Visa Inc.
$322.39Financial Services
Total return — DFS vs V
growth of $100 · last 17yDFS +1216.1%V +2484.0%V compounded faster
DFS V
DFS vs V: by the numbers
- •V is the larger company ($617.97B vs $50.34B market cap).
- •DFS trades at the lower earnings multiple (10.67 vs 28.08 P/E).
- •V converts more revenue to profit (51.68% vs 21.65% net margin).
- •V grew revenue faster over the past five years (15.04% vs 13.84% CAGR).
- •DFS pays the higher dividend yield (1.40% vs 0.81%).
Which is better, DFS or V?
Metric tally: DFS 10 · V 7It depends on what you're optimizing for:
ValueDFS(lower P/E)
GrowthV(faster 5Y revenue CAGR)
IncomeDFS(higher dividend yield)
QualityDFS(higher ROIC)
Valuation
| Metric | DFS | V |
|---|---|---|
| P/E ratio | 10.67● | 28.08 |
| Forward P/E | 12.59● | 21.63 |
| P/S ratio | 2.28● | 14.48 |
| P/B ratio | 2.66● | 17.48 |
| PEG ratio | 0.15● | 6.71 |
| EV / EBITDA | 6.75● | 22.47 |
| FCF yield | 16.78%● | 3.40% |
Profitability
| Metric | DFS | V |
|---|---|---|
| Gross margin | 65.86% | 81.29%● |
| Operating margin | 34.55% | 61.12%● |
| Net margin | 21.65% | 51.68%● |
| ROE | 25.29% | 62.35%● |
| ROIC | 32.48%● | 28.36% |
Dividends
| Metric | DFS | V |
|---|---|---|
| Dividend yield | 1.40%● | 0.81% |
| Payout ratio | 15.81% | 25.44% |
Growth (annualized)
| Metric | DFS | V |
|---|---|---|
| Revenue CAGR (5Y) | 13.84% | 15.04%● |
| EPS CAGR (5Y) | 14.26% | 15.84%● |
| FCF CAGR (5Y) | 9.87% | 13.41%● |
| Total return CAGR (5Y) | 42.63%● | 7.33% |
Frequently asked
- Which is better, DFS or V?
- It depends on your goal. value: DFS (lower P/E); growth: V (faster 5Y revenue CAGR); income: DFS (higher dividend yield); quality: DFS (higher ROIC). Across all compared metrics, DFS leads 10 to 7.
- Is DFS or V cheaper?
- On trailing earnings, DFS is cheaper: DFS trades at a 10.67 P/E and V at 28.08.
- Which has grown faster, DFS or V?
- Over the past five years, V grew revenue faster — DFS at a 13.84% CAGR versus V at 15.04%.
- Does DFS or V pay a bigger dividend?
- DFS yields 1.40% and V yields 0.81% based on trailing dividends and the latest price.
- Is DFS or V more profitable?
- V runs the higher net margin — DFS at 21.65% versus V at 51.68%.
- Which has been the better investment, DFS or V?
- Over the past 10-year, V delivered the higher annualized total return — DFS at 15.34% versus V at 15.73%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Discover Financial Services P/E ratioVisa P/E ratioDiscover Financial Services dividend yieldVisa dividend yieldDiscover Financial Services ROEVisa ROEDiscover Financial Services operating marginVisa operating marginDiscover Financial Services revenue growthVisa revenue growthDiscover Financial Services free cash flowVisa free cash flow
Discover Financial Services & Visa appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.