Salesforce, Inc. (CRM) vs Alphabet Inc. (GOOGL)
A side-by-side comparison of Salesforce, Inc. and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.
Different business models: CRM is classified in Technology; GOOGL is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
CRM
Salesforce, Inc.
$247.72TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
GOOGL
Alphabet Inc.
$338.50Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — CRM vs GOOGL
growth of $100 · dividends reinvested · last 10yCRM +238.5% (+13.0%/yr)GOOGL +751.8% (+23.9%/yr)GOOGL compounded faster over this window
CRM GOOGL
CRM vs GOOGL: by the numbers
- •GOOGL is the larger company ($4.10T vs $202.88B market cap).
- •GOOGL trades at the lower trailing earnings multiple (17.00 vs 22.60 P/E), one valuation lens rather than an overall verdict.
- •GOOGL converts more revenue to profit (54.77% vs 21.99% net margin).
- •GOOGL grew revenue faster over the past five years (15.15% vs 13.30% CAGR).
- •CRM pays the higher dividend yield (0.70% vs 0.26%).
Metrics side by side
Valuation
| Metric | CRM | GOOGL |
|---|---|---|
| P/E ratio | 22.60 | 17.00 |
| Forward P/E | 14.88 | 16.46 |
| P/S ratio | 4.62 | 9.19 |
| P/B ratio | 5.29 | 6.40 |
| EV / EBITDA | 17.74 | 24.03 |
| FCF yield | 7.47% | 1.30% |
Profitability
| Metric | CRM | GOOGL |
|---|---|---|
| Gross margin | 77.28% | 60.90% |
| Operating margin | 21.39% | 33.11% |
| Net margin | 21.99% | 54.77% |
| ROE | 25.18% | 38.13% |
| ROIC | 8.78% | 15.14% |
Dividends
| Metric | CRM | GOOGL |
|---|---|---|
| Dividend yield | 0.70% | 0.26% |
| Payout ratio | 15.62% | 4.27% |
Growth (annualized)
| Metric | CRM | GOOGL |
|---|---|---|
| Revenue CAGR (5Y) | 13.30% | 15.15% |
| EPS CAGR (5Y) | 11.87% | 29.81% |
| FCF CAGR (5Y) | 22.61% | 11.33% |
| Total return CAGR (5Y) | -0.78% | 18.97% |
Frequently asked
- Which has the lower trailing P/E, CRM or GOOGL?
- GOOGL has the lower trailing P/E: CRM trades at 22.60 and GOOGL at 17.00. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CRM or GOOGL?
- Over the past five years, GOOGL grew revenue faster — CRM at a 13.30% CAGR versus GOOGL at 15.15%.
- Does CRM or GOOGL pay a bigger dividend?
- CRM yields 0.70% and GOOGL yields 0.26% based on trailing dividends and the latest price.
- Is CRM or GOOGL more profitable?
- GOOGL runs the higher net margin — CRM at 21.99% versus GOOGL at 54.77%.
- How have CRM and GOOGL total returns compared?
- Over the past 10 years, CRM delivered 12.79% and GOOGL delivered 23.89% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioAlphabet P/E ratioSalesforce dividend yieldAlphabet dividend yieldSalesforce ROEAlphabet ROESalesforce operating marginAlphabet operating marginSalesforce revenue growthAlphabet revenue growthSalesforce free cash flowAlphabet free cash flow
Salesforce & Alphabet appear in these rankings
Fastest Revenue Growth StocksHighest ROE StocksHighest Operating Margin StocksHighest FCF Yield Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.