Salesforce, Inc. (CRM) vs Alphabet Inc. (GOOGL)
CRM leads on 9 of 17 compared metrics.
A side-by-side comparison of Salesforce, Inc. and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — CRM vs GOOGL
growth of $100 · last 22yCRM +5356.9%GOOGL +14229.9%GOOGL compounded faster
CRM GOOGL
CRM vs GOOGL: by the numbers
- •GOOGL is the larger company ($4.35T vs $135.86B market cap).
- •CRM trades at the lower earnings multiple (19.22 vs 27.44 P/E).
- •GOOGL converts more revenue to profit (37.91% vs 18.73% net margin).
- •GOOGL grew revenue faster over the past five years (16.53% vs 13.89% CAGR).
- •CRM pays the higher dividend yield (1.28% vs 0.24%).
Which is better, CRM or GOOGL?
Metric tally: CRM 9 · GOOGL 8It depends on what you're optimizing for:
ValueCRM(lower P/E)
GrowthGOOGL(faster 5Y revenue CAGR)
IncomeCRM(higher dividend yield)
QualityGOOGL(higher ROIC)
Valuation
| Metric | CRM | GOOGL |
|---|---|---|
| P/E ratio | 19.22● | 27.44 |
| Forward P/E | 11.75● | 24.41 |
| P/S ratio | 3.37● | 10.42 |
| P/B ratio | 4.22● | 9.19 |
| PEG ratio | 1.24 | 0.84● |
| EV / EBITDA | 13.63● | 20.36 |
| FCF yield | 10.14%● | 1.46% |
Profitability
| Metric | CRM | GOOGL |
|---|---|---|
| Gross margin | 77.64%● | 60.37% |
| Operating margin | 21.94% | 32.70%● |
| Net margin | 18.73% | 37.91%● |
| ROE | 23.44% | 33.46%● |
| ROIC | 8.76% | 21.82%● |
Dividends
| Metric | CRM | GOOGL |
|---|---|---|
| Dividend yield | 1.28%● | 0.24% |
| Payout ratio | 27.11% | 7.79% |
Growth (annualized)
| Metric | CRM | GOOGL |
|---|---|---|
| Revenue CAGR (5Y) | 13.89% | 16.53%● |
| EPS CAGR (5Y) | 11.87% | 29.81%● |
| FCF CAGR (5Y) | 21.18%● | 4.89% |
| Total return CAGR (5Y) | -6.82% | 24.45%● |
Frequently asked
- Which is better, CRM or GOOGL?
- It depends on your goal. value: CRM (lower P/E); growth: GOOGL (faster 5Y revenue CAGR); income: CRM (higher dividend yield); quality: GOOGL (higher ROIC). Across all compared metrics, CRM leads 9 to 8.
- Is CRM or GOOGL cheaper?
- On trailing earnings, CRM is cheaper: CRM trades at a 19.22 P/E and GOOGL at 27.44.
- Which has grown faster, CRM or GOOGL?
- Over the past five years, GOOGL grew revenue faster — CRM at a 13.89% CAGR versus GOOGL at 16.53%.
- Does CRM or GOOGL pay a bigger dividend?
- CRM yields 1.28% and GOOGL yields 0.24% based on trailing dividends and the latest price.
- Is CRM or GOOGL more profitable?
- GOOGL runs the higher net margin — CRM at 18.73% versus GOOGL at 37.91%.
- Which has been the better investment, CRM or GOOGL?
- Over the past 10-year, GOOGL delivered the higher annualized total return — CRM at 7.51% versus GOOGL at 25.75%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioAlphabet P/E ratioSalesforce dividend yieldAlphabet dividend yieldSalesforce ROEAlphabet ROESalesforce operating marginAlphabet operating marginSalesforce revenue growthAlphabet revenue growthSalesforce free cash flowAlphabet free cash flow
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.