Apple Inc. (AAPL) vs Salesforce, Inc. (CRM)
A side-by-side comparison of Apple Inc. and Salesforce, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
AAPL
Apple Inc.
$332.27TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
CRM
Salesforce, Inc.
$247.72TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — AAPL vs CRM
growth of $100 · dividends reinvested · last 10yAAPL +1218.0% (+29.4%/yr)CRM +238.5% (+13.0%/yr)AAPL compounded faster over this window
AAPL CRM
AAPL vs CRM: by the numbers
- •AAPL is the larger company ($4.88T vs $202.88B market cap).
- •CRM trades at the lower trailing earnings multiple (22.60 vs 38.06 P/E), one valuation lens rather than an overall verdict.
- •AAPL converts more revenue to profit (27.62% vs 21.99% net margin).
- •CRM grew revenue faster over the past five years (13.30% vs 6.10% CAGR).
- •CRM pays the higher dividend yield (0.70% vs 0.32%).
Metrics side by side
Valuation
| Metric | AAPL | CRM |
|---|---|---|
| P/E ratio | 38.06 | 22.60 |
| Forward P/E | 37.62 | 14.88 |
| P/S ratio | 10.45 | 4.62 |
| P/B ratio | 45.39 | 5.29 |
| EV / EBITDA | 29.32 | 17.74 |
| FCF yield | 2.80% | 7.47% |
Profitability
| Metric | AAPL | CRM |
|---|---|---|
| Gross margin | 48.65% | 77.28% |
| Operating margin | 33.17% | 21.39% |
| Net margin | 27.62% | 21.99% |
| ROE | 119.91% | 25.18% |
| ROIC | 51.87% | 8.78% |
Dividends
| Metric | AAPL | CRM |
|---|---|---|
| Dividend yield | 0.32% | 0.70% |
| Payout ratio | 12.14% | 15.62% |
Growth (annualized)
| Metric | AAPL | CRM |
|---|---|---|
| Revenue CAGR (5Y) | 6.10% | 13.30% |
| EPS CAGR (5Y) | 17.73% | 11.87% |
| FCF CAGR (5Y) | 7.60% | 22.61% |
| Total return CAGR (5Y) | 17.58% | -0.78% |
Frequently asked
- Which has the lower trailing P/E, AAPL or CRM?
- CRM has the lower trailing P/E: AAPL trades at 38.06 and CRM at 22.60. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AAPL or CRM?
- Over the past five years, CRM grew revenue faster — AAPL at a 6.10% CAGR versus CRM at 13.30%.
- Does AAPL or CRM pay a bigger dividend?
- AAPL yields 0.32% and CRM yields 0.70% based on trailing dividends and the latest price.
- Is AAPL or CRM more profitable?
- AAPL runs the higher net margin — AAPL at 27.62% versus CRM at 21.99%.
- How have AAPL and CRM total returns compared?
- Over the past 10 years, AAPL delivered 30.06% and CRM delivered 12.79% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioSalesforce P/E ratioApple dividend yieldSalesforce dividend yieldApple ROESalesforce ROEApple operating marginSalesforce operating marginApple revenue growthSalesforce revenue growthApple free cash flowSalesforce free cash flow
Apple & Salesforce appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.