Apple Inc. (AAPL) vs Salesforce, Inc. (CRM)
CRM leads on 11 of 17 compared metrics.
A side-by-side comparison of Apple Inc. and Salesforce, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Not enough overlapping price history to compare AAPL and CRM.
AAPL vs CRM: by the numbers
- •AAPL is the larger company ($4.28T vs $135.86B market cap).
- •CRM trades at the lower earnings multiple (19.22 vs 35.20 P/E).
- •AAPL converts more revenue to profit (27.15% vs 18.73% net margin).
- •CRM grew revenue faster over the past five years (13.89% vs 6.76% CAGR).
- •CRM pays the higher dividend yield (1.28% vs 0.36%).
Which is better, AAPL or CRM?
Metric tally: AAPL 6 · CRM 11It depends on what you're optimizing for:
ValueCRM(lower P/E)
GrowthCRM(faster 5Y revenue CAGR)
IncomeCRM(higher dividend yield)
QualityAAPL(higher ROIC)
Valuation
| Metric | AAPL | CRM |
|---|---|---|
| P/E ratio | 35.20 | 19.22● |
| Forward P/E | 30.22 | 11.75● |
| P/S ratio | 9.52 | 3.37● |
| P/B ratio | 40.37 | 4.22● |
| PEG ratio | 1.51 | 1.24● |
| EV / EBITDA | 27.12 | 13.63● |
| FCF yield | 3.00% | 10.14%● |
Profitability
| Metric | AAPL | CRM |
|---|---|---|
| Gross margin | 47.86% | 77.64%● |
| Operating margin | 32.64%● | 21.94% |
| Net margin | 27.15%● | 18.73% |
| ROE | 115.10%● | 23.44% |
| ROIC | 51.97%● | 8.76% |
Dividends
| Metric | AAPL | CRM |
|---|---|---|
| Dividend yield | 0.36% | 1.28%● |
| Payout ratio | 14.02% | 27.11% |
Growth (annualized)
| Metric | AAPL | CRM |
|---|---|---|
| Revenue CAGR (5Y) | 6.76% | 13.89%● |
| EPS CAGR (5Y) | 17.73%● | 11.87% |
| FCF CAGR (5Y) | 7.38% | 21.18%● |
| Total return CAGR (5Y) | 18.58%● | -6.82% |
Frequently asked
- Which is better, AAPL or CRM?
- It depends on your goal. value: CRM (lower P/E); growth: CRM (faster 5Y revenue CAGR); income: CRM (higher dividend yield); quality: AAPL (higher ROIC). Across all compared metrics, CRM leads 11 to 6.
- Is AAPL or CRM cheaper?
- On trailing earnings, CRM is cheaper: AAPL trades at a 35.20 P/E and CRM at 19.22.
- Which has grown faster, AAPL or CRM?
- Over the past five years, CRM grew revenue faster — AAPL at a 6.76% CAGR versus CRM at 13.89%.
- Does AAPL or CRM pay a bigger dividend?
- AAPL yields 0.36% and CRM yields 1.28% based on trailing dividends and the latest price.
- Is AAPL or CRM more profitable?
- AAPL runs the higher net margin — AAPL at 27.15% versus CRM at 18.73%.
- Which has been the better investment, AAPL or CRM?
- Over the past 10-year, AAPL delivered the higher annualized total return — AAPL at 29.17% versus CRM at 7.51%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioSalesforce P/E ratioApple dividend yieldSalesforce dividend yieldApple ROESalesforce ROEApple operating marginSalesforce operating marginApple revenue growthSalesforce revenue growthApple free cash flowSalesforce free cash flow
Apple & Salesforce appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.