Amazon.com, Inc. (AMZN) vs Salesforce, Inc. (CRM)
A side-by-side comparison of Amazon.com, Inc. and Salesforce, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; CRM is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$256.78Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
CRM
Salesforce, Inc.
$247.72TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — AMZN vs CRM
growth of $100 · dividends reinvested · last 10yAMZN +562.0% (+20.8%/yr)CRM +238.5% (+13.0%/yr)AMZN compounded faster over this window
AMZN CRM
AMZN vs CRM: by the numbers
- •AMZN is the larger company ($2.76T vs $202.88B market cap).
- •AMZN trades at the lower trailing earnings multiple (20.66 vs 22.60 P/E), one valuation lens rather than an overall verdict.
- •CRM converts more revenue to profit (21.99% vs 17.44% net margin).
- •CRM grew revenue faster over the past five years (13.30% vs 11.84% CAGR).
- •CRM pays a dividend (0.70% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | CRM |
|---|---|---|
| P/E ratio | 20.66 | 22.60 |
| Forward P/E | 20.20 | 14.88 |
| P/S ratio | 3.56 | 4.62 |
| P/B ratio | 5.01 | 5.29 |
| EV / EBITDA | 17.21 | 17.74 |
| FCF yield | N/A | 7.47% |
Profitability
| Metric | AMZN | CRM |
|---|---|---|
| Gross margin | 50.77% | 77.28% |
| Operating margin | 12.08% | 21.39% |
| Net margin | 17.44% | 21.99% |
| ROE | 24.52% | 25.18% |
| ROIC | 8.48% | 8.78% |
Dividends
| Metric | AMZN | CRM |
|---|---|---|
| Dividend yield | N/A | 0.70% |
| Payout ratio | N/A | 15.62% |
Growth (annualized)
| Metric | AMZN | CRM |
|---|---|---|
| Revenue CAGR (5Y) | 11.84% | 13.30% |
| EPS CAGR (5Y) | 27.90% | 11.87% |
| FCF CAGR (5Y) | -21.57% | 22.61% |
| Total return CAGR (5Y) | 7.75% | -0.78% |
Frequently asked
- Which has the lower trailing P/E, AMZN or CRM?
- AMZN has the lower trailing P/E: AMZN trades at 20.66 and CRM at 22.60. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or CRM?
- Over the past five years, CRM grew revenue faster — AMZN at a 11.84% CAGR versus CRM at 13.30%.
- Does AMZN or CRM pay a bigger dividend?
- CRM pays a dividend (0.70% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or CRM more profitable?
- CRM runs the higher net margin — AMZN at 17.44% versus CRM at 21.99%.
- How have AMZN and CRM total returns compared?
- Over the past 10 years, AMZN delivered 20.81% and CRM delivered 12.79% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioSalesforce P/E ratioSalesforce dividend yieldAmazon.com ROESalesforce ROEAmazon.com operating marginSalesforce operating marginAmazon.com revenue growthSalesforce revenue growthAmazon.com free cash flowSalesforce free cash flow
Amazon.com & Salesforce appear in these rankings
Highest ROE StocksHighest FCF Yield StocksHighest 10-Year Total Return StocksLargest Companies by Market Cap
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.