Amazon.com, Inc. (AMZN) vs Salesforce, Inc. (CRM)
CRM leads on 11 of 15 compared metrics.
A side-by-side comparison of Amazon.com, Inc. and Salesforce, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — AMZN vs CRM
growth of $100 · last 22yAMZN +9291.7%CRM +3757.9%AMZN compounded faster
AMZN CRM
AMZN vs CRM: by the numbers
- •AMZN is the larger company ($2.57T vs $135.86B market cap).
- •CRM trades at the lower earnings multiple (19.22 vs 28.53 P/E).
- •CRM converts more revenue to profit (18.73% vs 12.22% net margin).
- •CRM grew revenue faster over the past five years (13.89% vs 12.13% CAGR).
- •CRM pays a dividend (1.28% yield) while AMZN does not currently pay one.
Which is better, AMZN or CRM?
Metric tally: AMZN 4 · CRM 11It depends on what you're optimizing for:
ValueCRM(lower P/E)
GrowthCRM(faster 5Y revenue CAGR)
QualityAMZN(higher ROIC)
Valuation
| Metric | AMZN | CRM |
|---|---|---|
| P/E ratio | 28.53 | 19.22● |
| Forward P/E | 23.71 | 11.75● |
| P/S ratio | 3.49 | 3.37● |
| P/B ratio | 5.87 | 4.22● |
| PEG ratio | 1.10● | 1.24 |
| EV / EBITDA | 14.34 | 13.63● |
| FCF yield | — | 10.14% |
Profitability
| Metric | AMZN | CRM |
|---|---|---|
| Gross margin | 50.60% | 77.64%● |
| Operating margin | 11.50% | 21.94%● |
| Net margin | 12.22% | 18.73%● |
| ROE | 20.55% | 23.44%● |
| ROIC | 10.70%● | 8.76% |
Dividends
| Metric | AMZN | CRM |
|---|---|---|
| Dividend yield | — | 1.28% |
| Payout ratio | — | 27.11% |
Growth (annualized)
| Metric | AMZN | CRM |
|---|---|---|
| Revenue CAGR (5Y) | 12.13% | 13.89%● |
| EPS CAGR (5Y) | 27.90%● | 11.87% |
| FCF CAGR (5Y) | -21.57% | 21.18%● |
| Total return CAGR (5Y) | 7.35%● | -6.82% |
Frequently asked
- Which is better, AMZN or CRM?
- It depends on your goal. value: CRM (lower P/E); growth: CRM (faster 5Y revenue CAGR); quality: AMZN (higher ROIC). Across all compared metrics, CRM leads 11 to 4.
- Is AMZN or CRM cheaper?
- On trailing earnings, CRM is cheaper: AMZN trades at a 28.53 P/E and CRM at 19.22.
- Which has grown faster, AMZN or CRM?
- Over the past five years, CRM grew revenue faster — AMZN at a 12.13% CAGR versus CRM at 13.89%.
- Does AMZN or CRM pay a bigger dividend?
- CRM pays a dividend (1.28% yield) while AMZN does not currently pay one.
- Is AMZN or CRM more profitable?
- CRM runs the higher net margin — AMZN at 12.22% versus CRM at 18.73%.
- Which has been the better investment, AMZN or CRM?
- Over the past 10-year, AMZN delivered the higher annualized total return — AMZN at 20.84% versus CRM at 7.51%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioSalesforce P/E ratioAmazon.com dividend yieldSalesforce dividend yieldAmazon.com ROESalesforce ROEAmazon.com operating marginSalesforce operating marginAmazon.com revenue growthSalesforce revenue growthAmazon.com free cash flowSalesforce free cash flow
Amazon.com & Salesforce appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.