Salesforce, Inc. (CRM) vs Microsoft Corporation (MSFT)

CRM leads on 10 of 17 compared metrics.

A side-by-side comparison of Salesforce, Inc. and Microsoft Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Not enough overlapping price history to compare CRM and MSFT.

CRM vs MSFT: by the numbers

  • MSFT is the larger company ($2.90T vs $135.86B market cap).
  • CRM trades at the lower earnings multiple (19.22 vs 23.26 P/E).
  • MSFT converts more revenue to profit (39.34% vs 18.73% net margin).
  • MSFT grew revenue faster over the past five years (14.75% vs 13.89% CAGR).
  • CRM pays the higher dividend yield (1.28% vs 0.91%).

Which is better, CRM or MSFT?

Metric tally: CRM 10 · MSFT 7

It depends on what you're optimizing for:

ValueCRM(lower P/E)
GrowthMSFT(faster 5Y revenue CAGR)
IncomeCRM(higher dividend yield)
QualityMSFT(higher ROIC)

Valuation

MetricCRMMSFT
P/E ratio19.2223.26
Forward P/E11.7520.11
P/S ratio3.379.14
P/B ratio4.227.02
PEG ratio1.242.34
EV / EBITDA13.6314.60
FCF yield10.14%2.51%

Profitability

MetricCRMMSFT
Gross margin77.64%68.31%
Operating margin21.94%46.80%
Net margin18.73%39.34%
ROE23.44%30.22%
ROIC8.76%21.63%

Dividends

MetricCRMMSFT
Dividend yield1.28%0.91%
Payout ratio27.11%25.99%

Growth (annualized)

MetricCRMMSFT
Revenue CAGR (5Y)13.89%14.75%
EPS CAGR (5Y)11.87%18.68%
FCF CAGR (5Y)21.18%6.27%
Total return CAGR (5Y)-6.82%9.56%

Frequently asked

Which is better, CRM or MSFT?
It depends on your goal. value: CRM (lower P/E); growth: MSFT (faster 5Y revenue CAGR); income: CRM (higher dividend yield); quality: MSFT (higher ROIC). Across all compared metrics, CRM leads 10 to 7.
Is CRM or MSFT cheaper?
On trailing earnings, CRM is cheaper: CRM trades at a 19.22 P/E and MSFT at 23.26.
Which has grown faster, CRM or MSFT?
Over the past five years, MSFT grew revenue faster — CRM at a 13.89% CAGR versus MSFT at 14.75%.
Does CRM or MSFT pay a bigger dividend?
CRM yields 1.28% and MSFT yields 0.91% based on trailing dividends and the latest price.
Is CRM or MSFT more profitable?
MSFT runs the higher net margin — CRM at 18.73% versus MSFT at 39.34%.
Which has been the better investment, CRM or MSFT?
Over the past 10-year, MSFT delivered the higher annualized total return — CRM at 7.51% versus MSFT at 23.98%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.