Salesforce, Inc. (CRM) vs Microsoft Corporation (MSFT)
A side-by-side comparison of Salesforce, Inc. and Microsoft Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
CRM
Salesforce, Inc.
$181.50TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
MSFT
Microsoft Corporation
$393.35TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — CRM vs MSFT
growth of $100 · dividends reinvested · last 22yCRM +4008.2%MSFT +1911.1%CRM compounded faster
CRM MSFT
CRM vs MSFT: by the numbers
- •MSFT is the larger company ($2.92T vs $148.65B market cap).
- •CRM trades at the lower trailing earnings multiple (20.12 vs 23.16 P/E), one valuation lens rather than an overall verdict.
- •MSFT converts more revenue to profit (39.34% vs 18.73% net margin).
- •MSFT grew revenue faster over the past five years (14.75% vs 13.89% CAGR).
- •CRM pays the higher dividend yield (0.99% vs 0.91%).
Metrics side by side
Valuation
| Metric | CRM | MSFT |
|---|---|---|
| P/E ratio | 20.12 | 23.16 |
| Forward P/E | 14.74 | 22.87 |
| P/S ratio | 3.53 | 9.10 |
| P/B ratio | 4.42 | 6.99 |
| PEG ratio | 1.24 | 2.34 |
| EV / EBITDA | 13.98 | 15.53 |
| FCF yield | 9.70% | 2.52% |
Profitability
| Metric | CRM | MSFT |
|---|---|---|
| Gross margin | 77.64% | 68.31% |
| Operating margin | 21.94% | 46.80% |
| Net margin | 18.73% | 39.34% |
| ROE | 23.44% | 30.22% |
| ROIC | 8.76% | 21.63% |
Dividends
| Metric | CRM | MSFT |
|---|---|---|
| Dividend yield | 0.99% | 0.91% |
| Payout ratio | 21.81% | 25.99% |
Growth (annualized)
| Metric | CRM | MSFT |
|---|---|---|
| Revenue CAGR (5Y) | 13.89% | 14.75% |
| EPS CAGR (5Y) | 11.87% | 18.68% |
| FCF CAGR (5Y) | 21.18% | 6.27% |
| Total return CAGR (5Y) | -6.22% | 7.19% |
Frequently asked
- Which has the lower trailing P/E, CRM or MSFT?
- CRM has the lower trailing P/E: CRM trades at 20.12 and MSFT at 23.16. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CRM or MSFT?
- Over the past five years, MSFT grew revenue faster — CRM at a 13.89% CAGR versus MSFT at 14.75%.
- Does CRM or MSFT pay a bigger dividend?
- CRM yields 0.99% and MSFT yields 0.91% based on trailing dividends and the latest price.
- Is CRM or MSFT more profitable?
- MSFT runs the higher net margin — CRM at 18.73% versus MSFT at 39.34%.
- How have CRM and MSFT total returns compared?
- Over the past 10 years, CRM delivered 8.04% and MSFT delivered 22.86% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioMicrosoft P/E ratioSalesforce dividend yieldMicrosoft dividend yieldSalesforce ROEMicrosoft ROESalesforce operating marginMicrosoft operating marginSalesforce revenue growthMicrosoft revenue growthSalesforce free cash flowMicrosoft free cash flow
Salesforce & Microsoft appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.