Salesforce, Inc. (CRM) vs Walmart Inc. (WMT)
A side-by-side comparison of Salesforce, Inc. and Walmart Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.
Different business models: CRM is classified in Technology; WMT is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
CRM
Salesforce, Inc.
$247.72TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
WMT
Walmart Inc.
$107.15Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — CRM vs WMT
growth of $100 · dividends reinvested · last 10yCRM +261.1% (+13.7%/yr)WMT +420.6% (+17.9%/yr)WMT compounded faster over this window
CRM WMT
CRM vs WMT: by the numbers
- •WMT is the larger company ($852.71B vs $202.88B market cap).
- •CRM trades at the lower trailing earnings multiple (22.60 vs 38.68 P/E), one valuation lens rather than an overall verdict.
- •CRM converts more revenue to profit (21.99% vs 3.00% net margin).
- •CRM grew revenue faster over the past five years (13.30% vs 5.38% CAGR).
- •WMT pays the higher dividend yield (0.92% vs 0.70%).
Metrics side by side
Valuation
| Metric | CRM | WMT |
|---|---|---|
| P/E ratio | 22.60 | 38.68 |
| Forward P/E | 14.88 | 37.07 |
| P/S ratio | 4.62 | 1.16 |
| P/B ratio | 5.29 | 8.68 |
| EV / EBITDA | 17.74 | 19.31 |
| FCF yield | 7.47% | 1.58% |
Profitability
| Metric | CRM | WMT |
|---|---|---|
| Gross margin | 77.28% | 25.23% |
| Operating margin | 21.39% | 4.39% |
| Net margin | 21.99% | 3.00% |
| ROE | 25.18% | 22.47% |
| ROIC | 8.78% | 12.89% |
Dividends
| Metric | CRM | WMT |
|---|---|---|
| Dividend yield | 0.70% | 0.92% |
| Payout ratio | 15.62% | 35.29% |
Growth (annualized)
| Metric | CRM | WMT |
|---|---|---|
| Revenue CAGR (5Y) | 13.30% | 5.38% |
| EPS CAGR (5Y) | 11.87% | 10.95% |
| FCF CAGR (5Y) | 22.61% | -5.40% |
| Total return CAGR (5Y) | -0.78% | 18.21% |
Frequently asked
- Which has the lower trailing P/E, CRM or WMT?
- CRM has the lower trailing P/E: CRM trades at 22.60 and WMT at 38.68. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CRM or WMT?
- Over the past five years, CRM grew revenue faster — CRM at a 13.30% CAGR versus WMT at 5.38%.
- Does CRM or WMT pay a bigger dividend?
- CRM yields 0.70% and WMT yields 0.92% based on trailing dividends and the latest price.
- Is CRM or WMT more profitable?
- CRM runs the higher net margin — CRM at 21.99% versus WMT at 3.00%.
- How have CRM and WMT total returns compared?
- Over the past 10 years, CRM delivered 12.79% and WMT delivered 18.23% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioWalmart P/E ratioSalesforce dividend yieldWalmart dividend yieldSalesforce ROEWalmart ROESalesforce operating marginWalmart operating marginSalesforce revenue growthWalmart revenue growthSalesforce free cash flowWalmart free cash flow
Salesforce & Walmart appear in these rankings
25+ Year Dividend GrowersHighest ROE StocksHighest FCF Yield StocksHighest 10-Year Total Return Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.