Salesforce, Inc. (CRM) vs Walmart Inc. (WMT)
CRM leads on 13 of 17 compared metrics.
A side-by-side comparison of Salesforce, Inc. and Walmart Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Not enough overlapping price history to compare CRM and WMT.
CRM vs WMT: by the numbers
- •WMT is the larger company ($963.25B vs $135.86B market cap).
- •CRM trades at the lower earnings multiple (19.22 vs 42.47 P/E).
- •CRM converts more revenue to profit (18.73% vs 3.18% net margin).
- •CRM grew revenue faster over the past five years (13.89% vs 5.20% CAGR).
- •CRM pays the higher dividend yield (1.28% vs 0.80%).
Which is better, CRM or WMT?
Metric tally: CRM 13 · WMT 4It depends on what you're optimizing for:
ValueCRM(lower P/E)
GrowthCRM(faster 5Y revenue CAGR)
IncomeCRM(higher dividend yield)
QualityWMT(higher ROIC)
Valuation
| Metric | CRM | WMT |
|---|---|---|
| P/E ratio | 19.22● | 42.47 |
| Forward P/E | 11.75● | 36.88 |
| P/S ratio | 3.37 | 1.33● |
| P/B ratio | 4.22● | 10.26 |
| PEG ratio | 1.24● | 3.29 |
| EV / EBITDA | 13.63● | 23.28 |
| FCF yield | 10.14%● | 1.30% |
Profitability
| Metric | CRM | WMT |
|---|---|---|
| Gross margin | 77.64%● | 24.98% |
| Operating margin | 21.94%● | 4.16% |
| Net margin | 18.73%● | 3.18% |
| ROE | 23.44% | 24.44%● |
| ROIC | 8.76% | 11.87%● |
Dividends
| Metric | CRM | WMT |
|---|---|---|
| Dividend yield | 1.28%● | 0.80% |
| Payout ratio | 27.11% | 35.22% |
Growth (annualized)
| Metric | CRM | WMT |
|---|---|---|
| Revenue CAGR (5Y) | 13.89%● | 5.20% |
| EPS CAGR (5Y) | 11.87%● | 10.95% |
| FCF CAGR (5Y) | 21.18%● | -9.94% |
| Total return CAGR (5Y) | -6.82% | 22.41%● |
Frequently asked
- Which is better, CRM or WMT?
- It depends on your goal. value: CRM (lower P/E); growth: CRM (faster 5Y revenue CAGR); income: CRM (higher dividend yield); quality: WMT (higher ROIC). Across all compared metrics, CRM leads 13 to 4.
- Is CRM or WMT cheaper?
- On trailing earnings, CRM is cheaper: CRM trades at a 19.22 P/E and WMT at 42.47.
- Which has grown faster, CRM or WMT?
- Over the past five years, CRM grew revenue faster — CRM at a 13.89% CAGR versus WMT at 5.20%.
- Does CRM or WMT pay a bigger dividend?
- CRM yields 1.28% and WMT yields 0.80% based on trailing dividends and the latest price.
- Is CRM or WMT more profitable?
- CRM runs the higher net margin — CRM at 18.73% versus WMT at 3.18%.
- Which has been the better investment, CRM or WMT?
- Over the past 10-year, WMT delivered the higher annualized total return — CRM at 7.51% versus WMT at 19.73%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioWalmart P/E ratioSalesforce dividend yieldWalmart dividend yieldSalesforce ROEWalmart ROESalesforce operating marginWalmart operating marginSalesforce revenue growthWalmart revenue growthSalesforce free cash flowWalmart free cash flow
Salesforce & Walmart appear in these rankings
Dividend AristocratsHighest FCF Yield StocksBest 10-Year Total Return StocksLargest Companies by Market Cap
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.