Is COST or CRM cheaper?

On trailing earnings, CRM is cheaper: COST trades at a 49.41 P/E and CRM at 19.22.

Which has grown faster, COST or CRM?

Over the past five years, CRM grew revenue faster — COST at a 9.48% CAGR versus CRM at 13.89%.

Does COST or CRM pay a bigger dividend?

COST yields 0.55% and CRM yields 1.28% based on trailing dividends and the latest price.

Is COST or CRM more profitable?

CRM runs the higher net margin — COST at 3.01% versus CRM at 18.73%.

Which has been the better investment, COST or CRM?

Over the past 10-year, COST delivered the higher annualized total return — COST at 21.26% versus CRM at 7.51%. Past performance doesn't predict future results.

Costco Wholesale Corporation (COST) vs Salesforce, Inc. (CRM)

CRM leads on 12 of 17 compared metrics.

A side-by-side comparison of Costco Wholesale Corporation and Salesforce, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

COST

Costco Wholesale Corporation

$435.65B

$982.35Consumer Defensive

Total return — COST vs CRM

growth of $100 · last 22y

COST +2190.4%CRM +3757.9%CRM compounded faster

COST CRM

COST vs CRM: by the numbers

•COST is the larger company ($435.65B vs $135.86B market cap).
•CRM trades at the lower earnings multiple (19.22 vs 49.41 P/E).
•CRM converts more revenue to profit (18.73% vs 3.01% net margin).
•CRM grew revenue faster over the past five years (13.89% vs 9.48% CAGR).
•CRM pays the higher dividend yield (1.28% vs 0.55%).

Which is better, COST or CRM?

Metric tally: COST 5 · CRM 12

It depends on what you're optimizing for:

ValueCRM(lower P/E)

GrowthCRM(faster 5Y revenue CAGR)

IncomeCRM(higher dividend yield)

QualityCOST(higher ROIC)

Valuation

Metric	COST	CRM
P/E ratio	49.41	19.22●
Forward P/E	43.40	11.75●
P/S ratio	1.49●	3.37
P/B ratio	13.03	4.22●
PEG ratio	5.23	1.24●
EV / EBITDA	29.43	13.63●
FCF yield	2.02%	10.14%●

Profitability

Metric	COST	CRM
Gross margin	12.88%	77.64%●
Operating margin	3.82%	21.94%●
Net margin	3.01%	18.73%●
ROE	26.38%●	23.44%
ROIC	19.44%●	8.76%

Dividends

Metric	COST	CRM
Dividend yield	0.55%	1.28%●
Payout ratio	29.44%	27.11%

Growth (annualized)

Metric	COST	CRM
Revenue CAGR (5Y)	9.48%	13.89%●
EPS CAGR (5Y)	15.04%●	11.87%
FCF CAGR (5Y)	4.95%	21.18%●
Total return CAGR (5Y)	21.56%●	-6.82%

Frequently asked

Which is better, COST or CRM?: It depends on your goal. value: CRM (lower P/E); growth: CRM (faster 5Y revenue CAGR); income: CRM (higher dividend yield); quality: COST (higher ROIC). Across all compared metrics, CRM leads 12 to 5.
Is COST or CRM cheaper?: On trailing earnings, CRM is cheaper: COST trades at a 49.41 P/E and CRM at 19.22.
Which has grown faster, COST or CRM?: Over the past five years, CRM grew revenue faster — COST at a 9.48% CAGR versus CRM at 13.89%.
Does COST or CRM pay a bigger dividend?: COST yields 0.55% and CRM yields 1.28% based on trailing dividends and the latest price.
Is COST or CRM more profitable?: CRM runs the higher net margin — COST at 3.01% versus CRM at 18.73%.
Which has been the better investment, COST or CRM?: Over the past 10-year, COST delivered the higher annualized total return — COST at 21.26% versus CRM at 7.51%. Past performance doesn't predict future results.

Go deeper

Full COST analysis Full CRM analysis Interactive comparison tool

Dig into the metrics

Costco Wholesale P/E ratio Salesforce P/E ratio Costco Wholesale dividend yield Salesforce dividend yield Costco Wholesale ROE Salesforce ROE Costco Wholesale operating margin Salesforce operating margin Costco Wholesale revenue growth Salesforce revenue growth Costco Wholesale free cash flow Salesforce free cash flow

Costco Wholesale & Salesforce appear in these rankings

Highest ROE Stocks Highest ROIC Stocks Highest FCF Yield Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.