Is CRM or KR cheaper?

On trailing earnings, CRM is cheaper: CRM trades at a 19.22 P/E and KR at 42.02.

Which has grown faster, CRM or KR?

Over the past five years, CRM grew revenue faster — CRM at a 13.89% CAGR versus KR at 2.19%.

Does CRM or KR pay a bigger dividend?

CRM yields 1.28% and KR yields 2.16% based on trailing dividends and the latest price.

Is CRM or KR more profitable?

CRM runs the higher net margin — CRM at 18.73% versus KR at 0.69%.

Which has been the better investment, CRM or KR?

Over the past 10-year, KR delivered the higher annualized total return — CRM at 7.51% versus KR at 8.00%. Past performance doesn't predict future results.

Salesforce, Inc. (CRM) vs The Kroger Co. (KR)

CRM leads on 11 of 15 compared metrics.

A side-by-side comparison of Salesforce, Inc. and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

$64.71Consumer Defensive

Total return — CRM vs KR

growth of $100 · last 22y

CRM +3757.9%KR +619.8%CRM compounded faster

Log scale — wide-divergence pair

CRM KR

CRM vs KR: by the numbers

•CRM is the larger company ($135.86B vs $39.90B market cap).
•CRM trades at the lower earnings multiple (19.22 vs 42.02 P/E).
•CRM converts more revenue to profit (18.73% vs 0.69% net margin).
•CRM grew revenue faster over the past five years (13.89% vs 2.19% CAGR).
•KR pays the higher dividend yield (2.16% vs 1.28%).

Which is better, CRM or KR?

Metric tally: CRM 11 · KR 4

It depends on what you're optimizing for:

ValueCRM(lower P/E)

GrowthCRM(faster 5Y revenue CAGR)

IncomeKR(higher dividend yield)

QualityCRM(higher ROIC)

Valuation

Metric	CRM	KR
P/E ratio	19.22●	42.02
Forward P/E	11.75	11.54
P/S ratio	3.37	0.28●
P/B ratio	4.22●	6.89
PEG ratio	1.24	—
EV / EBITDA	13.63	10.80●
FCF yield	10.14%●	8.64%

Profitability

Metric	CRM	KR
Gross margin	77.64%●	23.30%
Operating margin	21.94%●	1.28%
Net margin	18.73%●	0.69%
ROE	23.44%●	17.14%
ROIC	8.76%●	4.70%

Dividends

Metric	CRM	KR
Dividend yield	1.28%	2.16%●
Payout ratio	27.11%	89.74%

Growth (annualized)

Metric	CRM	KR
Revenue CAGR (5Y)	13.89%●	2.19%
EPS CAGR (5Y)	11.87%●	-13.96%
FCF CAGR (5Y)	21.18%●	-2.23%
Total return CAGR (5Y)	-6.82%	13.20%●

Frequently asked

Which is better, CRM or KR?: It depends on your goal. value: CRM (lower P/E); growth: CRM (faster 5Y revenue CAGR); income: KR (higher dividend yield); quality: CRM (higher ROIC). Across all compared metrics, CRM leads 11 to 4.
Is CRM or KR cheaper?: On trailing earnings, CRM is cheaper: CRM trades at a 19.22 P/E and KR at 42.02.
Which has grown faster, CRM or KR?: Over the past five years, CRM grew revenue faster — CRM at a 13.89% CAGR versus KR at 2.19%.
Does CRM or KR pay a bigger dividend?: CRM yields 1.28% and KR yields 2.16% based on trailing dividends and the latest price.
Is CRM or KR more profitable?: CRM runs the higher net margin — CRM at 18.73% versus KR at 0.69%.
Which has been the better investment, CRM or KR?: Over the past 10-year, KR delivered the higher annualized total return — CRM at 7.51% versus KR at 8.00%. Past performance doesn't predict future results.

Go deeper

Full CRM analysis Full KR analysis Interactive comparison tool

Dig into the metrics

Salesforce P/E ratio Kroger P/E ratio Salesforce dividend yield Kroger dividend yield Salesforce ROE Kroger ROE Salesforce operating margin Kroger operating margin Salesforce revenue growth Kroger revenue growth Salesforce free cash flow Kroger free cash flow

Salesforce & Kroger appear in these rankings

Highest Dividend Yield Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.