Salesforce, Inc. (CRM) vs The Kroger Co. (KR)
A side-by-side comparison of Salesforce, Inc. and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.
Different business models: CRM is classified in Technology; KR is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
CRM
Salesforce, Inc.
$247.72TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
KR
The Kroger Co.
$58.49Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — CRM vs KR
growth of $100 · dividends reinvested · last 10yCRM +261.1% (+13.7%/yr)KR +112.9% (+7.8%/yr)CRM compounded faster over this window
CRM KR
CRM vs KR: by the numbers
- •CRM is the larger company ($202.88B vs $35.83B market cap).
- •CRM trades at the lower trailing earnings multiple (22.60 vs 34.20 P/E), one valuation lens rather than an overall verdict.
- •CRM converts more revenue to profit (21.99% vs 0.71% net margin).
- •CRM grew revenue faster over the past five years (13.30% vs 2.33% CAGR).
- •KR pays the higher dividend yield (2.55% vs 0.70%).
Metrics side by side
Valuation
| Metric | CRM | KR |
|---|---|---|
| P/E ratio | 22.60 | 34.20 |
| Forward P/E | 14.88 | 11.26 |
| P/S ratio | 4.62 | 0.24 |
| P/B ratio | 5.29 | 5.54 |
| EV / EBITDA | 17.74 | 10.47 |
| FCF yield | 7.47% | 8.05% |
Profitability
| Metric | CRM | KR |
|---|---|---|
| Gross margin | 77.28% | 23.18% |
| Operating margin | 21.39% | 1.33% |
| Net margin | 21.99% | 0.71% |
| ROE | 25.18% | 16.27% |
| ROIC | 8.78% | 4.89% |
Dividends
| Metric | CRM | KR |
|---|---|---|
| Dividend yield | 0.70% | 2.55% |
| Payout ratio | 15.62% | 84.21% |
Growth (annualized)
| Metric | CRM | KR |
|---|---|---|
| Revenue CAGR (5Y) | 13.30% | 2.33% |
| EPS CAGR (5Y) | 11.87% | -13.96% |
| FCF CAGR (5Y) | 22.61% | -1.62% |
| Total return CAGR (5Y) | -0.78% | 6.39% |
Frequently asked
- Which has the lower trailing P/E, CRM or KR?
- CRM has the lower trailing P/E: CRM trades at 22.60 and KR at 34.20. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CRM or KR?
- Over the past five years, CRM grew revenue faster — CRM at a 13.30% CAGR versus KR at 2.33%.
- Does CRM or KR pay a bigger dividend?
- CRM yields 0.70% and KR yields 2.55% based on trailing dividends and the latest price.
- Is CRM or KR more profitable?
- CRM runs the higher net margin — CRM at 21.99% versus KR at 0.71%.
- How have CRM and KR total returns compared?
- Over the past 10 years, CRM delivered 12.79% and KR delivered 8.24% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioKroger P/E ratioSalesforce dividend yieldKroger dividend yieldSalesforce ROEKroger ROESalesforce operating marginKroger operating marginSalesforce revenue growthKroger revenue growthSalesforce free cash flowKroger free cash flow
Salesforce & Kroger appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.