Salesforce, Inc. (CRM) vs Meta Platforms, Inc. (META)
A side-by-side comparison of Salesforce, Inc. and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.
Different business models: CRM is classified in Technology; META is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
CRM
Salesforce, Inc.
$247.72TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
META
Meta Platforms, Inc.
$648.03Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — CRM vs META
growth of $100 · dividends reinvested · last 10yCRM +238.5% (+13.0%/yr)META +411.4% (+17.7%/yr)META compounded faster over this window
CRM META
CRM vs META: by the numbers
- •META is the larger company ($1.65T vs $202.88B market cap).
- •CRM trades at the lower trailing earnings multiple (22.60 vs 24.42 P/E), one valuation lens rather than an overall verdict.
- •META converts more revenue to profit (29.84% vs 21.99% net margin).
- •META grew revenue faster over the past five years (16.85% vs 13.30% CAGR).
- •CRM pays the higher dividend yield (0.70% vs 0.33%).
Metrics side by side
Valuation
| Metric | CRM | META |
|---|---|---|
| P/E ratio | 22.60 | 24.42 |
| Forward P/E | 14.88 | 20.64 |
| P/S ratio | 4.62 | 7.23 |
| P/B ratio | 5.29 | 6.32 |
| EV / EBITDA | 17.74 | 15.94 |
| FCF yield | 7.47% | 2.48% |
Profitability
| Metric | CRM | META |
|---|---|---|
| Gross margin | 77.28% | 81.75% |
| Operating margin | 21.39% | 38.08% |
| Net margin | 21.99% | 29.84% |
| ROE | 25.18% | 26.07% |
| ROIC | 8.78% | 17.18% |
Dividends
| Metric | CRM | META |
|---|---|---|
| Dividend yield | 0.70% | 0.33% |
| Payout ratio | 15.62% | 7.91% |
Growth (annualized)
| Metric | CRM | META |
|---|---|---|
| Revenue CAGR (5Y) | 13.30% | 16.85% |
| EPS CAGR (5Y) | 11.87% | 18.60% |
| FCF CAGR (5Y) | 22.61% | 4.96% |
| Total return CAGR (5Y) | -0.78% | 11.41% |
Frequently asked
- Which has the lower trailing P/E, CRM or META?
- CRM has the lower trailing P/E: CRM trades at 22.60 and META at 24.42. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CRM or META?
- Over the past five years, META grew revenue faster — CRM at a 13.30% CAGR versus META at 16.85%.
- Does CRM or META pay a bigger dividend?
- CRM yields 0.70% and META yields 0.33% based on trailing dividends and the latest price.
- Is CRM or META more profitable?
- META runs the higher net margin — CRM at 21.99% versus META at 29.84%.
- How have CRM and META total returns compared?
- Over the past 10 years, CRM delivered 12.79% and META delivered 17.72% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioMeta Platforms P/E ratioSalesforce dividend yieldMeta Platforms dividend yieldSalesforce ROEMeta Platforms ROESalesforce operating marginMeta Platforms operating marginSalesforce revenue growthMeta Platforms revenue growthSalesforce free cash flowMeta Platforms free cash flow
Salesforce & Meta Platforms appear in these rankings
Fastest Revenue Growth StocksHighest ROE StocksHighest Operating Margin StocksHighest FCF Yield Stocks
Related comparisons
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.