Which has grown faster, CRM or SNAP?

Over the past five years, SNAP grew revenue faster — CRM at a 13.89% CAGR versus SNAP at 16.73%.

Does CRM or SNAP pay a bigger dividend?

CRM pays a dividend (1.28% yield) while SNAP does not currently pay one.

Is CRM or SNAP more profitable?

CRM runs the higher net margin — CRM at 18.73% versus SNAP at -6.72%.

Which has been the better investment, CRM or SNAP?

Over the past 5-year, CRM delivered the higher annualized total return — CRM at 7.51% versus SNAP at -39.34%. Past performance doesn't predict future results.

Salesforce, Inc. (CRM) vs Snap Inc. (SNAP)

CRM leads on 8 of 10 compared metrics.

A side-by-side comparison of Salesforce, Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

$5.26Communication Services

Total return — CRM vs SNAP

growth of $100 · last 9y

CRM +101.8%SNAP -80.6%CRM compounded faster

Log scale — wide-divergence pair

CRM SNAP

CRM vs SNAP: by the numbers

•CRM is the larger company ($135.86B vs $8.90B market cap).
•CRM is profitable (18.73% net margin) while SNAP runs a net loss (-6.72%).
•SNAP grew revenue faster over the past five years (16.73% vs 13.89% CAGR).
•CRM pays a dividend (1.28% yield) while SNAP does not currently pay one.

Which is better, CRM or SNAP?

Metric tally: CRM 8 · SNAP 2

It depends on what you're optimizing for:

GrowthSNAP(faster 5Y revenue CAGR)

QualityCRM(higher ROIC)

Valuation

Metric	CRM	SNAP
P/E ratio	19.22	—
Forward P/E	11.75●	42.69
P/S ratio	3.37	1.46●
P/B ratio	4.22	4.26
PEG ratio	1.24	—
EV / EBITDA	13.63	—
FCF yield	10.14%●	6.86%

Profitability

Metric	CRM	SNAP
Gross margin	77.64%●	55.77%
Operating margin	21.94%●	-6.77%
Net margin	18.73%●	-6.72%
ROE	23.44%●	-19.66%
ROIC	8.76%●	-8.20%

Dividends

Metric	CRM	SNAP
Dividend yield	1.28%	—
Payout ratio	27.11%	—

Growth (annualized)

Metric	CRM	SNAP
Revenue CAGR (5Y)	13.89%	16.73%●
EPS CAGR (5Y)	11.87%	—
FCF CAGR (5Y)	21.18%	—
Total return CAGR (5Y)	-6.82%●	-39.34%

Frequently asked

Which is better, CRM or SNAP?: It depends on your goal. growth: SNAP (faster 5Y revenue CAGR); quality: CRM (higher ROIC). Across all compared metrics, CRM leads 8 to 2.
Which has grown faster, CRM or SNAP?: Over the past five years, SNAP grew revenue faster — CRM at a 13.89% CAGR versus SNAP at 16.73%.
Does CRM or SNAP pay a bigger dividend?: CRM pays a dividend (1.28% yield) while SNAP does not currently pay one.
Is CRM or SNAP more profitable?: CRM runs the higher net margin — CRM at 18.73% versus SNAP at -6.72%.
Which has been the better investment, CRM or SNAP?: Over the past 5-year, CRM delivered the higher annualized total return — CRM at 7.51% versus SNAP at -39.34%. Past performance doesn't predict future results.

Go deeper

Full CRM analysis Full SNAP analysis Interactive comparison tool

Dig into the metrics

Salesforce P/E ratio Snap P/E ratio Salesforce dividend yield Snap dividend yield Salesforce ROE Snap ROE Salesforce operating margin Snap operating margin Salesforce revenue growth Snap revenue growth Salesforce free cash flow Snap free cash flow

Salesforce & Snap appear in these rankings

Fastest Revenue Growth Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.