Salesforce, Inc. (CRM) vs Snap Inc. (SNAP)

A side-by-side comparison of Salesforce, Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: CRM is classified in Technology; SNAP is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnCRM vs SNAP

growth of $100 · dividends reinvested · last 10y
CRM +223.5% (+12.5%/yr)SNAP -78.3% (-14.2%/yr)CRM compounded faster over this window
Log scale — wide-divergence pair
101001kStart $1002019202120232025$324$22
CRM SNAP

CRM vs SNAP: by the numbers

  • CRM is the larger company ($202.88B vs $9.60B market cap).
  • CRM is profitable (21.99% net margin) while SNAP runs a net loss (-4.90%).
  • SNAP grew revenue faster over the past five years (13.71% vs 13.30% CAGR).
  • CRM pays a dividend (0.70% yield), while SNAP has no payments in the available dividend history.

Metrics side by side

Valuation

MetricCRMSNAP
P/E ratio22.60N/A
Forward P/E14.88N/A
P/S ratio4.621.51
P/B ratio5.294.98
EV / EBITDA17.74N/A
FCF yield7.47%7.35%

Profitability

MetricCRMSNAP
Gross margin77.28%57.31%
Operating margin21.39%-5.10%
Net margin21.99%-4.90%
ROE25.18%-16.15%
ROIC8.78%-5.19%

Dividends

MetricCRMSNAP
Dividend yield0.70%N/A
Payout ratio15.62%N/A

Growth (annualized)

MetricCRMSNAP
Revenue CAGR (5Y)13.30%13.71%
EPS CAGR (5Y)11.87%N/A
FCF CAGR (5Y)22.61%N/A
Total return CAGR (5Y)-0.78%-41.06%

Frequently asked

Which has grown faster, CRM or SNAP?
Over the past five years, SNAP grew revenue faster — CRM at a 13.30% CAGR versus SNAP at 13.71%.
Does CRM or SNAP pay a bigger dividend?
CRM pays a dividend (0.70% yield), while SNAP has no payments in the available dividend history.
Is CRM or SNAP more profitable?
CRM runs the higher net margin — CRM at 21.99% versus SNAP at -4.90%.
How have CRM and SNAP total returns compared?
Over the past 5 years, CRM delivered -0.78% and SNAP delivered -41.06% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.