Salesforce, Inc. (CRM) vs Snap Inc. (SNAP)
A side-by-side comparison of Salesforce, Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.
Different business models: CRM is classified in Technology; SNAP is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
CRM
Salesforce, Inc.
$247.72TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
SNAP
Snap Inc.
$5.68Communication ServicesDelayed quote: Sep 11, 2026, 4:02 PM EDT
Total return — CRM vs SNAP
growth of $100 · dividends reinvested · last 10yCRM +223.5% (+12.5%/yr)SNAP -78.3% (-14.2%/yr)CRM compounded faster over this window
Log scale — wide-divergence pair
CRM SNAP
CRM vs SNAP: by the numbers
- •CRM is the larger company ($202.88B vs $9.60B market cap).
- •CRM is profitable (21.99% net margin) while SNAP runs a net loss (-4.90%).
- •SNAP grew revenue faster over the past five years (13.71% vs 13.30% CAGR).
- •CRM pays a dividend (0.70% yield), while SNAP has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | CRM | SNAP |
|---|---|---|
| P/E ratio | 22.60 | N/A |
| Forward P/E | 14.88 | N/A |
| P/S ratio | 4.62 | 1.51 |
| P/B ratio | 5.29 | 4.98 |
| EV / EBITDA | 17.74 | N/A |
| FCF yield | 7.47% | 7.35% |
Profitability
| Metric | CRM | SNAP |
|---|---|---|
| Gross margin | 77.28% | 57.31% |
| Operating margin | 21.39% | -5.10% |
| Net margin | 21.99% | -4.90% |
| ROE | 25.18% | -16.15% |
| ROIC | 8.78% | -5.19% |
Dividends
| Metric | CRM | SNAP |
|---|---|---|
| Dividend yield | 0.70% | N/A |
| Payout ratio | 15.62% | N/A |
Growth (annualized)
| Metric | CRM | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 13.30% | 13.71% |
| EPS CAGR (5Y) | 11.87% | N/A |
| FCF CAGR (5Y) | 22.61% | N/A |
| Total return CAGR (5Y) | -0.78% | -41.06% |
Frequently asked
- Which has grown faster, CRM or SNAP?
- Over the past five years, SNAP grew revenue faster — CRM at a 13.30% CAGR versus SNAP at 13.71%.
- Does CRM or SNAP pay a bigger dividend?
- CRM pays a dividend (0.70% yield), while SNAP has no payments in the available dividend history.
- Is CRM or SNAP more profitable?
- CRM runs the higher net margin — CRM at 21.99% versus SNAP at -4.90%.
- How have CRM and SNAP total returns compared?
- Over the past 5 years, CRM delivered -0.78% and SNAP delivered -41.06% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioSalesforce dividend yieldSalesforce ROESnap ROESalesforce operating marginSnap operating marginSalesforce revenue growthSnap revenue growthSalesforce free cash flowSnap free cash flow
Salesforce & Snap appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.