Salesforce, Inc. (CRM) vs Pinterest, Inc. (PINS)

CRM leads on 9 of 13 compared metrics.

A side-by-side comparison of Salesforce, Inc. and Pinterest, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — CRM vs PINS

growth of $100 · last 7y
CRM +4.5%PINS -19.1%CRM compounded faster
100200300Start $100202120232025$104$81
CRM PINS

CRM vs PINS: by the numbers

  • CRM is the larger company ($135.86B vs $13.43B market cap).
  • CRM trades at the lower earnings multiple (19.22 vs 42.44 P/E).
  • CRM converts more revenue to profit (18.73% vs 7.64% net margin).
  • PINS grew revenue faster over the past five years (18.08% vs 13.89% CAGR).
  • CRM pays a dividend (1.28% yield) while PINS does not currently pay one.

Which is better, CRM or PINS?

Metric tally: CRM 9 · PINS 4

It depends on what you're optimizing for:

ValueCRM(lower P/E)
GrowthPINS(faster 5Y revenue CAGR)
QualityCRM(higher ROIC)

Valuation

MetricCRMPINS
P/E ratio19.2242.44
Forward P/E11.75
P/S ratio3.372.94
P/B ratio4.224.51
PEG ratio1.24
EV / EBITDA13.6330.93
FCF yield10.14%9.38%

Profitability

MetricCRMPINS
Gross margin77.64%79.86%
Operating margin21.94%7.36%
Net margin18.73%7.64%
ROE23.44%11.73%
ROIC8.76%5.88%

Dividends

MetricCRMPINS
Dividend yield1.28%
Payout ratio27.11%

Growth (annualized)

MetricCRMPINS
Revenue CAGR (5Y)13.89%18.08%
EPS CAGR (5Y)11.87%
FCF CAGR (5Y)21.18%39.27%
Total return CAGR (5Y)-6.82%-21.58%

Frequently asked

Which is better, CRM or PINS?
It depends on your goal. value: CRM (lower P/E); growth: PINS (faster 5Y revenue CAGR); quality: CRM (higher ROIC). Across all compared metrics, CRM leads 9 to 4.
Is CRM or PINS cheaper?
On trailing earnings, CRM is cheaper: CRM trades at a 19.22 P/E and PINS at 42.44.
Which has grown faster, CRM or PINS?
Over the past five years, PINS grew revenue faster — CRM at a 13.89% CAGR versus PINS at 18.08%.
Does CRM or PINS pay a bigger dividend?
CRM pays a dividend (1.28% yield) while PINS does not currently pay one.
Is CRM or PINS more profitable?
CRM runs the higher net margin — CRM at 18.73% versus PINS at 7.64%.
Which has been the better investment, CRM or PINS?
Over the past 5-year, CRM delivered the higher annualized total return — CRM at 7.51% versus PINS at -21.58%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.