Alibaba Group Holding Limited (BABA) vs Meta Platforms, Inc. (META)

META leads on 10 of 15 compared metrics, though BABA is the cheaper stock.

A side-by-side comparison of Alibaba Group Holding Limited and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — BABA vs META

growth of $100 · last 12y
BABA +20.2%META +627.7%META compounded faster
Log scale — wide-divergence pair
101001k10kStart $100201620182020202220242026$120$728
BABA META

BABA vs META: by the numbers

  • META is the larger company ($1.44T vs $270.67B market cap).
  • BABA trades at the lower earnings multiple (18.22 vs 20.62 P/E).
  • META converts more revenue to profit (32.84% vs 10.09% net margin).
  • META grew revenue faster over the past five years (17.89% vs 6.31% CAGR).
  • BABA pays the higher dividend yield (0.93% vs 0.37%).

Which is better, BABA or META?

Metric tally: BABA 5 · META 10

It depends on what you're optimizing for:

ValueBABA(lower P/E)
GrowthMETA(faster 5Y revenue CAGR)
IncomeBABA(higher dividend yield)
QualityMETA(higher ROIC)

Valuation

MetricBABAMETA
P/E ratio18.2220.62
Forward P/E16.20
P/S ratio1.876.76
P/B ratio1.775.97
PEG ratio0.231.11
EV / EBITDA13.8813.37
FCF yield3.32%

Profitability

MetricBABAMETA
Gross margin39.77%81.94%
Operating margin5.78%41.21%
Net margin10.09%32.84%
ROE9.58%28.97%
ROIC3.17%17.95%

Dividends

MetricBABAMETA
Dividend yield0.93%0.37%
Payout ratio15.89%8.76%

Growth (annualized)

MetricBABAMETA
Revenue CAGR (5Y)6.31%17.89%
EPS CAGR (5Y)-4.87%18.60%
FCF CAGR (5Y)-62.38%14.84%
Total return CAGR (5Y)-10.73%11.51%

Frequently asked

Which is better, BABA or META?
It depends on your goal. value: BABA (lower P/E); growth: META (faster 5Y revenue CAGR); income: BABA (higher dividend yield); quality: META (higher ROIC). Across all compared metrics, META leads 10 to 5.
Is BABA or META cheaper?
On trailing earnings, BABA is cheaper: BABA trades at a 18.22 P/E and META at 20.62.
Which has grown faster, BABA or META?
Over the past five years, META grew revenue faster — BABA at a 6.31% CAGR versus META at 17.89%.
Does BABA or META pay a bigger dividend?
BABA yields 0.93% and META yields 0.37% based on trailing dividends and the latest price.
Is BABA or META more profitable?
META runs the higher net margin — BABA at 10.09% versus META at 32.84%.
Which has been the better investment, BABA or META?
Over the past 10-year, META delivered the higher annualized total return — BABA at 4.68% versus META at 17.22%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.