Alibaba Group Holding Limited (BABA) vs Netflix, Inc. (NFLX)
A side-by-side comparison of Alibaba Group Holding Limited and Netflix, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BABA is classified in Consumer Cyclical; NFLX is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BABA
Alibaba Group Holding Limited
$109.30Consumer CyclicalDelayed quote: Sep 11, 2026, 4:01 PM EDT
NFLX
Netflix, Inc.
$77.40Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BABA vs NFLX
growth of $100 · dividends reinvested · last 10yBABA +12.7% (+1.2%/yr)NFLX +666.2% (+22.6%/yr)NFLX compounded faster over this window
Log scale — wide-divergence pair
BABA NFLX
BABA vs NFLX: by the numbers
- •NFLX is the larger company ($322.29B vs $261.98B market cap).
- •NFLX trades at the lower trailing earnings multiple (24.34 vs 25.88 P/E), one valuation lens rather than an overall verdict.
- •NFLX converts more revenue to profit (28.22% vs 7.02% net margin).
- •NFLX grew revenue faster over the past five years (11.89% vs 5.11% CAGR).
- •BABA pays a dividend (0.97% yield), while NFLX has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | BABA | NFLX |
|---|---|---|
| P/E ratio | 25.88 | 24.34 |
| Forward P/E | N/A | 21.51 |
| P/S ratio | 1.74 | 6.66 |
| P/B ratio | 1.70 | 10.69 |
| EV / EBITDA | 31.14 | 10.23 |
| FCF yield | N/A | 3.41% |
Profitability
| Metric | BABA | NFLX |
|---|---|---|
| Gross margin | 38.12% | 49.12% |
| Operating margin | 4.23% | 29.68% |
| Net margin | 7.02% | 28.22% |
| ROE | 6.83% | 45.27% |
| ROIC | 1.99% | 24.34% |
Dividends
| Metric | BABA | NFLX |
|---|---|---|
| Dividend yield | 0.97% | N/A |
| Payout ratio | 24.87% | N/A |
Growth (annualized)
| Metric | BABA | NFLX |
|---|---|---|
| Revenue CAGR (5Y) | 5.11% | 11.89% |
| EPS CAGR (5Y) | -4.87% | 32.58% |
| FCF CAGR (5Y) | -62.38% | 51.23% |
| Total return CAGR (5Y) | -7.24% | 4.89% |
Frequently asked
- Which has the lower trailing P/E, BABA or NFLX?
- NFLX has the lower trailing P/E: BABA trades at 25.88 and NFLX at 24.34. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BABA or NFLX?
- Over the past five years, NFLX grew revenue faster — BABA at a 5.11% CAGR versus NFLX at 11.89%.
- Does BABA or NFLX pay a bigger dividend?
- BABA pays a dividend (0.97% yield), while NFLX has no payments in the available dividend history.
- Is BABA or NFLX more profitable?
- NFLX runs the higher net margin — BABA at 7.02% versus NFLX at 28.22%.
- How have BABA and NFLX total returns compared?
- Over the past 10 years, BABA delivered 1.49% and NFLX delivered 22.92% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alibaba Group P/E ratioNetflix P/E ratioAlibaba Group dividend yieldAlibaba Group ROENetflix ROEAlibaba Group operating marginNetflix operating marginAlibaba Group revenue growthNetflix revenue growthAlibaba Group free cash flowNetflix free cash flow
Alibaba Group & Netflix appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.