Alibaba Group Holding Limited (BABA) vs Netflix, Inc. (NFLX)
NFLX leads on 10 of 14 compared metrics, though BABA is the cheaper stock.
A side-by-side comparison of Alibaba Group Holding Limited and Netflix, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BABA
Alibaba Group Holding Limited
$112.82Consumer Cyclical
NFLX
Netflix, Inc.
$80.34Communication Services
Total return — BABA vs NFLX
growth of $100 · last 12yBABA +25.5%NFLX +1169.2%NFLX compounded faster
Log scale — wide-divergence pair
BABA NFLX
BABA vs NFLX: by the numbers
- •NFLX is the larger company ($338.30B vs $270.67B market cap).
- •BABA trades at the lower earnings multiple (18.22 vs 25.92 P/E).
- •NFLX converts more revenue to profit (28.52% vs 10.09% net margin).
- •NFLX grew revenue faster over the past five years (12.18% vs 6.31% CAGR).
- •BABA pays a dividend (0.93% yield) while NFLX does not currently pay one.
Which is better, BABA or NFLX?
Metric tally: BABA 4 · NFLX 10It depends on what you're optimizing for:
ValueBABA(lower P/E)
GrowthNFLX(faster 5Y revenue CAGR)
QualityNFLX(higher ROIC)
Valuation
| Metric | BABA | NFLX |
|---|---|---|
| P/E ratio | 18.22● | 25.92 |
| Forward P/E | — | 20.96 |
| P/S ratio | 1.87● | 7.36 |
| P/B ratio | 1.77● | 11.09 |
| PEG ratio | 0.23● | 1.33 |
| EV / EBITDA | 13.88 | 10.28● |
| FCF yield | — | 3.44% |
Profitability
| Metric | BABA | NFLX |
|---|---|---|
| Gross margin | 39.77% | 49.03%● |
| Operating margin | 5.78% | 29.72%● |
| Net margin | 10.09% | 28.52%● |
| ROE | 9.58% | 42.97%● |
| ROIC | 3.17% | 25.22%● |
Dividends
| Metric | BABA | NFLX |
|---|---|---|
| Dividend yield | 0.93% | — |
| Payout ratio | 15.89% | — |
Growth (annualized)
| Metric | BABA | NFLX |
|---|---|---|
| Revenue CAGR (5Y) | 6.31% | 12.18%● |
| EPS CAGR (5Y) | -4.87% | 32.58%● |
| FCF CAGR (5Y) | -62.38% | 37.02%● |
| Total return CAGR (5Y) | -10.73% | 10.44%● |
Frequently asked
- Which is better, BABA or NFLX?
- It depends on your goal. value: BABA (lower P/E); growth: NFLX (faster 5Y revenue CAGR); quality: NFLX (higher ROIC). Across all compared metrics, NFLX leads 10 to 4.
- Is BABA or NFLX cheaper?
- On trailing earnings, BABA is cheaper: BABA trades at a 18.22 P/E and NFLX at 25.92.
- Which has grown faster, BABA or NFLX?
- Over the past five years, NFLX grew revenue faster — BABA at a 6.31% CAGR versus NFLX at 12.18%.
- Does BABA or NFLX pay a bigger dividend?
- BABA pays a dividend (0.93% yield) while NFLX does not currently pay one.
- Is BABA or NFLX more profitable?
- NFLX runs the higher net margin — BABA at 10.09% versus NFLX at 28.52%.
- Which has been the better investment, BABA or NFLX?
- Over the past 10-year, NFLX delivered the higher annualized total return — BABA at 4.68% versus NFLX at 23.95%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alibaba Group P/E ratioNetflix P/E ratioAlibaba Group dividend yieldNetflix dividend yieldAlibaba Group ROENetflix ROEAlibaba Group operating marginNetflix operating marginAlibaba Group revenue growthNetflix revenue growthAlibaba Group free cash flowNetflix free cash flow
Alibaba Group & Netflix appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.