Alibaba Group Holding Limited (BABA) vs Alphabet Inc. (GOOGL)
A side-by-side comparison of Alibaba Group Holding Limited and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BABA is classified in Consumer Cyclical; GOOGL is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BABA
Alibaba Group Holding Limited
$115.19Consumer CyclicalDelayed quote: Jul 28, 2026, 4:02 PM EDT
GOOGL
Alphabet Inc.
$333.71Communication ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BABA vs GOOGL
growth of $100 · dividends reinvested · last 12yBABA +29.2%GOOGL +1003.4%GOOGL compounded faster
Log scale — wide-divergence pair
BABA GOOGL
BABA vs GOOGL: by the numbers
- •GOOGL is the larger company ($4.04T vs $276.10B market cap).
- •GOOGL trades at the lower trailing earnings multiple (16.40 vs 18.57 P/E), one valuation lens rather than an overall verdict.
- •GOOGL converts more revenue to profit (54.76% vs 10.09% net margin).
- •GOOGL grew revenue faster over the past five years (15.15% vs 6.31% CAGR).
- •BABA pays the higher dividend yield (0.91% vs 0.26%).
Metrics side by side
Valuation
| Metric | BABA | GOOGL |
|---|---|---|
| P/E ratio | 18.57 | 16.40 |
| Forward P/E | N/A | 16.71 |
| P/S ratio | 1.90 | 9.01 |
| P/B ratio | 1.81 | 6.28 |
| PEG ratio | N/A | 0.84 |
| EV / EBITDA | 31.68 | 23.57 |
| FCF yield | N/A | 1.05% |
Profitability
| Metric | BABA | GOOGL |
|---|---|---|
| Gross margin | 39.77% | 60.90% |
| Operating margin | 5.78% | 33.12% |
| Net margin | 10.09% | 54.76% |
| ROE | 9.58% | 38.13% |
| ROIC | 3.17% | 21.82% |
Dividends
| Metric | BABA | GOOGL |
|---|---|---|
| Dividend yield | 0.91% | 0.26% |
| Payout ratio | 15.89% | 7.79% |
Growth (annualized)
| Metric | BABA | GOOGL |
|---|---|---|
| Revenue CAGR (5Y) | 6.31% | 15.15% |
| EPS CAGR (5Y) | -4.87% | 29.81% |
| FCF CAGR (5Y) | -62.38% | 11.33% |
| Total return CAGR (5Y) | -8.99% | 20.10% |
Frequently asked
- Which has the lower trailing P/E, BABA or GOOGL?
- GOOGL has the lower trailing P/E: BABA trades at 18.57 and GOOGL at 16.40. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BABA or GOOGL?
- Over the past five years, GOOGL grew revenue faster — BABA at a 6.31% CAGR versus GOOGL at 15.15%.
- Does BABA or GOOGL pay a bigger dividend?
- BABA yields 0.91% and GOOGL yields 0.26% based on trailing dividends and the latest price.
- Is BABA or GOOGL more profitable?
- GOOGL runs the higher net margin — BABA at 10.09% versus GOOGL at 54.76%.
- How have BABA and GOOGL total returns compared?
- Over the past 10 years, BABA delivered 3.94% and GOOGL delivered 24.08% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alibaba Group P/E ratioAlphabet P/E ratioAlibaba Group dividend yieldAlphabet dividend yieldAlibaba Group ROEAlphabet ROEAlibaba Group operating marginAlphabet operating marginAlibaba Group revenue growthAlphabet revenue growthAlibaba Group free cash flowAlphabet free cash flow
Alibaba Group & Alphabet appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.