Alibaba Group Holding Limited (BABA) vs Alphabet Inc. (GOOGL)
A side-by-side comparison of Alibaba Group Holding Limited and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BABA is classified in Consumer Cyclical; GOOGL is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BABA
Alibaba Group Holding Limited
$109.30Consumer CyclicalDelayed quote: Sep 11, 2026, 4:01 PM EDT
GOOGL
Alphabet Inc.
$338.50Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BABA vs GOOGL
growth of $100 · dividends reinvested · last 10yBABA +12.7% (+1.2%/yr)GOOGL +751.8% (+23.9%/yr)GOOGL compounded faster over this window
Log scale — wide-divergence pair
BABA GOOGL
BABA vs GOOGL: by the numbers
- •GOOGL is the larger company ($4.10T vs $261.98B market cap).
- •GOOGL trades at the lower trailing earnings multiple (17.00 vs 25.88 P/E), one valuation lens rather than an overall verdict.
- •GOOGL converts more revenue to profit (54.77% vs 7.02% net margin).
- •GOOGL grew revenue faster over the past five years (15.15% vs 5.11% CAGR).
- •BABA pays the higher dividend yield (0.97% vs 0.26%).
Metrics side by side
Valuation
| Metric | BABA | GOOGL |
|---|---|---|
| P/E ratio | 25.88 | 17.00 |
| Forward P/E | N/A | 16.46 |
| P/S ratio | 1.74 | 9.19 |
| P/B ratio | 1.70 | 6.40 |
| EV / EBITDA | 31.14 | 24.03 |
| FCF yield | N/A | 1.30% |
Profitability
| Metric | BABA | GOOGL |
|---|---|---|
| Gross margin | 38.12% | 60.90% |
| Operating margin | 4.23% | 33.11% |
| Net margin | 7.02% | 54.77% |
| ROE | 6.83% | 38.13% |
| ROIC | 1.99% | 15.14% |
Dividends
| Metric | BABA | GOOGL |
|---|---|---|
| Dividend yield | 0.97% | 0.26% |
| Payout ratio | 24.87% | 4.27% |
Growth (annualized)
| Metric | BABA | GOOGL |
|---|---|---|
| Revenue CAGR (5Y) | 5.11% | 15.15% |
| EPS CAGR (5Y) | -4.87% | 29.81% |
| FCF CAGR (5Y) | -62.38% | 11.33% |
| Total return CAGR (5Y) | -7.24% | 18.97% |
Frequently asked
- Which has the lower trailing P/E, BABA or GOOGL?
- GOOGL has the lower trailing P/E: BABA trades at 25.88 and GOOGL at 17.00. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BABA or GOOGL?
- Over the past five years, GOOGL grew revenue faster — BABA at a 5.11% CAGR versus GOOGL at 15.15%.
- Does BABA or GOOGL pay a bigger dividend?
- BABA yields 0.97% and GOOGL yields 0.26% based on trailing dividends and the latest price.
- Is BABA or GOOGL more profitable?
- GOOGL runs the higher net margin — BABA at 7.02% versus GOOGL at 54.77%.
- How have BABA and GOOGL total returns compared?
- Over the past 10 years, BABA delivered 1.49% and GOOGL delivered 23.89% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alibaba Group P/E ratioAlphabet P/E ratioAlibaba Group dividend yieldAlphabet dividend yieldAlibaba Group ROEAlphabet ROEAlibaba Group operating marginAlphabet operating marginAlibaba Group revenue growthAlphabet revenue growthAlibaba Group free cash flowAlphabet free cash flow
Alibaba Group & Alphabet appear in these rankings
Fastest Revenue Growth StocksHighest ROE StocksHighest Operating Margin StocksHighest 10-Year Total Return Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.