Alibaba Group Holding Limited (BABA) vs Alphabet Inc. (GOOGL)
GOOGL leads on 9 of 15 compared metrics, though BABA is the cheaper stock.
A side-by-side comparison of Alibaba Group Holding Limited and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BABA
Alibaba Group Holding Limited
$112.82Consumer Cyclical
GOOGL
Alphabet Inc.
$359.68Communication Services
Total return — BABA vs GOOGL
growth of $100 · last 12yBABA +25.5%GOOGL +1104.6%GOOGL compounded faster
Log scale — wide-divergence pair
BABA GOOGL
BABA vs GOOGL: by the numbers
- •GOOGL is the larger company ($4.35T vs $270.67B market cap).
- •BABA trades at the lower earnings multiple (18.22 vs 27.44 P/E).
- •GOOGL converts more revenue to profit (37.91% vs 10.09% net margin).
- •GOOGL grew revenue faster over the past five years (16.53% vs 6.31% CAGR).
- •BABA pays the higher dividend yield (0.93% vs 0.24%).
Which is better, BABA or GOOGL?
Metric tally: BABA 6 · GOOGL 9It depends on what you're optimizing for:
ValueBABA(lower P/E)
GrowthGOOGL(faster 5Y revenue CAGR)
IncomeBABA(higher dividend yield)
QualityGOOGL(higher ROIC)
Valuation
| Metric | BABA | GOOGL |
|---|---|---|
| P/E ratio | 18.22● | 27.44 |
| Forward P/E | — | 24.41 |
| P/S ratio | 1.87● | 10.42 |
| P/B ratio | 1.77● | 9.19 |
| PEG ratio | 0.23● | 0.84 |
| EV / EBITDA | 13.88● | 20.36 |
| FCF yield | — | 1.46% |
Profitability
| Metric | BABA | GOOGL |
|---|---|---|
| Gross margin | 39.77% | 60.37%● |
| Operating margin | 5.78% | 32.70%● |
| Net margin | 10.09% | 37.91%● |
| ROE | 9.58% | 33.46%● |
| ROIC | 3.17% | 21.82%● |
Dividends
| Metric | BABA | GOOGL |
|---|---|---|
| Dividend yield | 0.93%● | 0.24% |
| Payout ratio | 15.89% | 7.79% |
Growth (annualized)
| Metric | BABA | GOOGL |
|---|---|---|
| Revenue CAGR (5Y) | 6.31% | 16.53%● |
| EPS CAGR (5Y) | -4.87% | 29.81%● |
| FCF CAGR (5Y) | -62.38% | 4.89%● |
| Total return CAGR (5Y) | -10.73% | 24.45%● |
Frequently asked
- Which is better, BABA or GOOGL?
- It depends on your goal. value: BABA (lower P/E); growth: GOOGL (faster 5Y revenue CAGR); income: BABA (higher dividend yield); quality: GOOGL (higher ROIC). Across all compared metrics, GOOGL leads 9 to 6.
- Is BABA or GOOGL cheaper?
- On trailing earnings, BABA is cheaper: BABA trades at a 18.22 P/E and GOOGL at 27.44.
- Which has grown faster, BABA or GOOGL?
- Over the past five years, GOOGL grew revenue faster — BABA at a 6.31% CAGR versus GOOGL at 16.53%.
- Does BABA or GOOGL pay a bigger dividend?
- BABA yields 0.93% and GOOGL yields 0.24% based on trailing dividends and the latest price.
- Is BABA or GOOGL more profitable?
- GOOGL runs the higher net margin — BABA at 10.09% versus GOOGL at 37.91%.
- Which has been the better investment, BABA or GOOGL?
- Over the past 10-year, GOOGL delivered the higher annualized total return — BABA at 4.68% versus GOOGL at 25.75%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alibaba Group P/E ratioAlphabet P/E ratioAlibaba Group dividend yieldAlphabet dividend yieldAlibaba Group ROEAlphabet ROEAlibaba Group operating marginAlphabet operating marginAlibaba Group revenue growthAlphabet revenue growthAlibaba Group free cash flowAlphabet free cash flow
Alibaba Group & Alphabet appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.