Amazon.com, Inc. (AMZN) vs Alibaba Group Holding Limited (BABA)
A side-by-side comparison of Amazon.com, Inc. and Alibaba Group Holding Limited across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
AMZN
Amazon.com, Inc.
$230.86Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
BABA
Alibaba Group Holding Limited
$115.19Consumer CyclicalDelayed quote: Jul 28, 2026, 4:02 PM EDT
Total return — AMZN vs BABA
growth of $100 · dividends reinvested · last 12yAMZN +1297.3%BABA +29.2%AMZN compounded faster
Log scale — wide-divergence pair
AMZN BABA
AMZN vs BABA: by the numbers
- •AMZN is the larger company ($2.48T vs $276.10B market cap).
- •BABA trades at the lower trailing earnings multiple (18.57 vs 27.68 P/E), one valuation lens rather than an overall verdict.
- •AMZN converts more revenue to profit (12.22% vs 10.09% net margin).
- •AMZN grew revenue faster over the past five years (12.13% vs 6.31% CAGR).
- •BABA pays a dividend (0.91% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | BABA |
|---|---|---|
| P/E ratio | 27.68 | 18.57 |
| Forward P/E | 26.18 | N/A |
| P/S ratio | 3.39 | 1.90 |
| P/B ratio | 5.69 | 1.81 |
| PEG ratio | 1.10 | N/A |
| EV / EBITDA | 16.84 | 31.68 |
Profitability
| Metric | AMZN | BABA |
|---|---|---|
| Gross margin | 50.60% | 39.77% |
| Operating margin | 11.50% | 5.78% |
| Net margin | 12.22% | 10.09% |
| ROE | 20.55% | 9.58% |
| ROIC | 10.70% | 3.17% |
Dividends
| Metric | AMZN | BABA |
|---|---|---|
| Dividend yield | N/A | 0.91% |
| Payout ratio | N/A | 15.89% |
Growth (annualized)
| Metric | AMZN | BABA |
|---|---|---|
| Revenue CAGR (5Y) | 12.13% | 6.31% |
| EPS CAGR (5Y) | 27.90% | -4.87% |
| FCF CAGR (5Y) | -21.57% | -62.38% |
| Total return CAGR (5Y) | 5.00% | -8.99% |
Frequently asked
- Which has the lower trailing P/E, AMZN or BABA?
- BABA has the lower trailing P/E: AMZN trades at 27.68 and BABA at 18.57. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or BABA?
- Over the past five years, AMZN grew revenue faster — AMZN at a 12.13% CAGR versus BABA at 6.31%.
- Does AMZN or BABA pay a bigger dividend?
- BABA pays a dividend (0.91% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or BABA more profitable?
- AMZN runs the higher net margin — AMZN at 12.22% versus BABA at 10.09%.
- How have AMZN and BABA total returns compared?
- Over the past 10 years, AMZN delivered 20.18% and BABA delivered 3.94% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioAlibaba Group P/E ratioAmazon.com dividend yieldAlibaba Group dividend yieldAmazon.com ROEAlibaba Group ROEAmazon.com operating marginAlibaba Group operating marginAmazon.com revenue growthAlibaba Group revenue growthAmazon.com free cash flowAlibaba Group free cash flow
Amazon.com & Alibaba Group appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.