Amazon.com, Inc. (AMZN) vs Alibaba Group Holding Limited (BABA)
A side-by-side comparison of Amazon.com, Inc. and Alibaba Group Holding Limited across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
AMZN
Amazon.com, Inc.
$256.78Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
BABA
Alibaba Group Holding Limited
$109.30Consumer CyclicalDelayed quote: Sep 11, 2026, 4:01 PM EDT
Total return — AMZN vs BABA
growth of $100 · dividends reinvested · last 10yAMZN +562.0% (+20.8%/yr)BABA +12.6% (+1.2%/yr)AMZN compounded faster over this window
Log scale — wide-divergence pair
AMZN BABA
AMZN vs BABA: by the numbers
- •AMZN is the larger company ($2.76T vs $261.98B market cap).
- •AMZN trades at the lower trailing earnings multiple (20.66 vs 25.88 P/E), one valuation lens rather than an overall verdict.
- •AMZN converts more revenue to profit (17.44% vs 7.02% net margin).
- •AMZN grew revenue faster over the past five years (11.84% vs 5.11% CAGR).
- •BABA pays a dividend (0.97% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | BABA |
|---|---|---|
| P/E ratio | 20.66 | 25.88 |
| Forward P/E | 20.20 | N/A |
| P/S ratio | 3.56 | 1.74 |
| P/B ratio | 5.01 | 1.70 |
| EV / EBITDA | 17.21 | 31.14 |
Profitability
| Metric | AMZN | BABA |
|---|---|---|
| Gross margin | 50.77% | 38.12% |
| Operating margin | 12.08% | 4.23% |
| Net margin | 17.44% | 7.02% |
| ROE | 24.52% | 6.83% |
| ROIC | 8.48% | 1.99% |
Dividends
| Metric | AMZN | BABA |
|---|---|---|
| Dividend yield | N/A | 0.97% |
| Payout ratio | N/A | 24.87% |
Growth (annualized)
| Metric | AMZN | BABA |
|---|---|---|
| Revenue CAGR (5Y) | 11.84% | 5.11% |
| EPS CAGR (5Y) | 27.90% | -4.87% |
| FCF CAGR (5Y) | -21.57% | -62.38% |
| Total return CAGR (5Y) | 7.75% | -7.24% |
Frequently asked
- Which has the lower trailing P/E, AMZN or BABA?
- AMZN has the lower trailing P/E: AMZN trades at 20.66 and BABA at 25.88. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or BABA?
- Over the past five years, AMZN grew revenue faster — AMZN at a 11.84% CAGR versus BABA at 5.11%.
- Does AMZN or BABA pay a bigger dividend?
- BABA pays a dividend (0.97% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or BABA more profitable?
- AMZN runs the higher net margin — AMZN at 17.44% versus BABA at 7.02%.
- How have AMZN and BABA total returns compared?
- Over the past 10 years, AMZN delivered 20.81% and BABA delivered 1.49% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioAlibaba Group P/E ratioAlibaba Group dividend yieldAmazon.com ROEAlibaba Group ROEAmazon.com operating marginAlibaba Group operating marginAmazon.com revenue growthAlibaba Group revenue growthAmazon.com free cash flowAlibaba Group free cash flow
Amazon.com & Alibaba Group appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.