Amazon.com, Inc. (AMZN) vs Alibaba Group Holding Limited (BABA)
AMZN leads on 9 of 14 compared metrics, though BABA is the cheaper stock.
A side-by-side comparison of Amazon.com, Inc. and Alibaba Group Holding Limited across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
AMZN
Amazon.com, Inc.
$238.55Consumer Cyclical
BABA
Alibaba Group Holding Limited
$112.82Consumer Cyclical
Total return — AMZN vs BABA
growth of $100 · last 12yAMZN +1369.8%BABA +25.5%AMZN compounded faster
Log scale — wide-divergence pair
AMZN BABA
AMZN vs BABA: by the numbers
- •AMZN is the larger company ($2.57T vs $270.67B market cap).
- •BABA trades at the lower earnings multiple (18.22 vs 28.53 P/E).
- •AMZN converts more revenue to profit (12.22% vs 10.09% net margin).
- •AMZN grew revenue faster over the past five years (12.13% vs 6.31% CAGR).
- •BABA pays a dividend (0.93% yield) while AMZN does not currently pay one.
Which is better, AMZN or BABA?
Metric tally: AMZN 9 · BABA 5It depends on what you're optimizing for:
ValueBABA(lower P/E)
GrowthAMZN(faster 5Y revenue CAGR)
QualityAMZN(higher ROIC)
Valuation
| Metric | AMZN | BABA |
|---|---|---|
| P/E ratio | 28.53 | 18.22● |
| Forward P/E | 23.71 | — |
| P/S ratio | 3.49 | 1.87● |
| P/B ratio | 5.87 | 1.77● |
| PEG ratio | 1.10 | 0.23● |
| EV / EBITDA | 14.34 | 13.88● |
Profitability
| Metric | AMZN | BABA |
|---|---|---|
| Gross margin | 50.60%● | 39.77% |
| Operating margin | 11.50%● | 5.78% |
| Net margin | 12.22%● | 10.09% |
| ROE | 20.55%● | 9.58% |
| ROIC | 10.70%● | 3.17% |
Dividends
| Metric | AMZN | BABA |
|---|---|---|
| Dividend yield | — | 0.93% |
| Payout ratio | — | 15.89% |
Growth (annualized)
| Metric | AMZN | BABA |
|---|---|---|
| Revenue CAGR (5Y) | 12.13%● | 6.31% |
| EPS CAGR (5Y) | 27.90%● | -4.87% |
| FCF CAGR (5Y) | -21.57%● | -62.38% |
| Total return CAGR (5Y) | 7.35%● | -10.73% |
Frequently asked
- Which is better, AMZN or BABA?
- It depends on your goal. value: BABA (lower P/E); growth: AMZN (faster 5Y revenue CAGR); quality: AMZN (higher ROIC). Across all compared metrics, AMZN leads 9 to 5.
- Is AMZN or BABA cheaper?
- On trailing earnings, BABA is cheaper: AMZN trades at a 28.53 P/E and BABA at 18.22.
- Which has grown faster, AMZN or BABA?
- Over the past five years, AMZN grew revenue faster — AMZN at a 12.13% CAGR versus BABA at 6.31%.
- Does AMZN or BABA pay a bigger dividend?
- BABA pays a dividend (0.93% yield) while AMZN does not currently pay one.
- Is AMZN or BABA more profitable?
- AMZN runs the higher net margin — AMZN at 12.22% versus BABA at 10.09%.
- Which has been the better investment, AMZN or BABA?
- Over the past 10-year, AMZN delivered the higher annualized total return — AMZN at 20.84% versus BABA at 4.68%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioAlibaba Group P/E ratioAmazon.com dividend yieldAlibaba Group dividend yieldAmazon.com ROEAlibaba Group ROEAmazon.com operating marginAlibaba Group operating marginAmazon.com revenue growthAlibaba Group revenue growthAmazon.com free cash flowAlibaba Group free cash flow
Amazon.com & Alibaba Group appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.