Alibaba Group Holding Limited (BABA) vs Pinterest, Inc. (PINS)
BABA and PINS are evenly matched — 6 metrics each of 12.
A side-by-side comparison of Alibaba Group Holding Limited and Pinterest, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BABA
Alibaba Group Holding Limited
$112.82Consumer Cyclical
PINS
Pinterest, Inc.
$20.21Communication Services
Total return — BABA vs PINS
growth of $100 · last 7yBABA -39.6%PINS -17.2%PINS compounded faster
BABA PINS
BABA vs PINS: by the numbers
- •BABA is the larger company ($270.67B vs $13.43B market cap).
- •BABA trades at the lower earnings multiple (18.22 vs 42.44 P/E).
- •BABA converts more revenue to profit (10.09% vs 7.64% net margin).
- •PINS grew revenue faster over the past five years (18.08% vs 6.31% CAGR).
- •BABA pays a dividend (0.93% yield) while PINS does not currently pay one.
Which is better, BABA or PINS?
Metric tally: BABA 6 · PINS 6It depends on what you're optimizing for:
ValueBABA(lower P/E)
GrowthPINS(faster 5Y revenue CAGR)
QualityPINS(higher ROIC)
Valuation
| Metric | BABA | PINS |
|---|---|---|
| P/E ratio | 18.22● | 42.44 |
| P/S ratio | 1.87● | 2.94 |
| P/B ratio | 1.77● | 4.51 |
| PEG ratio | 0.23 | — |
| EV / EBITDA | 13.88● | 30.93 |
| FCF yield | — | 9.38% |
Profitability
| Metric | BABA | PINS |
|---|---|---|
| Gross margin | 39.77% | 79.86%● |
| Operating margin | 5.78% | 7.36%● |
| Net margin | 10.09%● | 7.64% |
| ROE | 9.58% | 11.73%● |
| ROIC | 3.17% | 5.88%● |
Dividends
| Metric | BABA | PINS |
|---|---|---|
| Dividend yield | 0.93% | — |
| Payout ratio | 15.89% | — |
Growth (annualized)
| Metric | BABA | PINS |
|---|---|---|
| Revenue CAGR (5Y) | 6.31% | 18.08%● |
| EPS CAGR (5Y) | -4.87% | — |
| FCF CAGR (5Y) | -62.38% | 39.27%● |
| Total return CAGR (5Y) | -10.73%● | -21.58% |
Frequently asked
- Which is better, BABA or PINS?
- It depends on your goal. value: BABA (lower P/E); growth: PINS (faster 5Y revenue CAGR); quality: PINS (higher ROIC). Across all compared metrics, they are evenly matched.
- Is BABA or PINS cheaper?
- On trailing earnings, BABA is cheaper: BABA trades at a 18.22 P/E and PINS at 42.44.
- Which has grown faster, BABA or PINS?
- Over the past five years, PINS grew revenue faster — BABA at a 6.31% CAGR versus PINS at 18.08%.
- Does BABA or PINS pay a bigger dividend?
- BABA pays a dividend (0.93% yield) while PINS does not currently pay one.
- Is BABA or PINS more profitable?
- BABA runs the higher net margin — BABA at 10.09% versus PINS at 7.64%.
- Which has been the better investment, BABA or PINS?
- Over the past 5-year, BABA delivered the higher annualized total return — BABA at 4.68% versus PINS at -21.58%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alibaba Group P/E ratioPinterest P/E ratioAlibaba Group dividend yieldPinterest dividend yieldAlibaba Group ROEPinterest ROEAlibaba Group operating marginPinterest operating marginAlibaba Group revenue growthPinterest revenue growthAlibaba Group free cash flowPinterest free cash flow
Alibaba Group & Pinterest appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.