Alibaba Group Holding Limited (BABA) vs Snap Inc. (SNAP)
A side-by-side comparison of Alibaba Group Holding Limited and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BABA is classified in Consumer Cyclical; SNAP is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BABA
Alibaba Group Holding Limited
$109.30Consumer CyclicalDelayed quote: Sep 11, 2026, 4:01 PM EDT
SNAP
Snap Inc.
$5.68Communication ServicesDelayed quote: Sep 11, 2026, 4:02 PM EDT
Total return — BABA vs SNAP
growth of $100 · dividends reinvested · last 10yBABA +16.1% (+1.5%/yr)SNAP -78.3% (-14.2%/yr)BABA compounded faster over this window
Log scale — wide-divergence pair
BABA SNAP
BABA vs SNAP: by the numbers
- •BABA is the larger company ($261.98B vs $9.60B market cap).
- •BABA is profitable (7.02% net margin) while SNAP runs a net loss (-4.90%).
- •SNAP grew revenue faster over the past five years (13.71% vs 5.11% CAGR).
- •BABA pays a dividend (0.97% yield), while SNAP has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | BABA | SNAP |
|---|---|---|
| P/E ratio | 25.88 | N/A |
| P/S ratio | 1.74 | 1.51 |
| P/B ratio | 1.70 | 4.98 |
| EV / EBITDA | 31.14 | N/A |
| FCF yield | N/A | 7.35% |
Profitability
| Metric | BABA | SNAP |
|---|---|---|
| Gross margin | 38.12% | 57.31% |
| Operating margin | 4.23% | -5.10% |
| Net margin | 7.02% | -4.90% |
| ROE | 6.83% | -16.15% |
| ROIC | 1.99% | -5.19% |
Dividends
| Metric | BABA | SNAP |
|---|---|---|
| Dividend yield | 0.97% | N/A |
| Payout ratio | 24.87% | N/A |
Growth (annualized)
| Metric | BABA | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 5.11% | 13.71% |
| EPS CAGR (5Y) | -4.87% | N/A |
| FCF CAGR (5Y) | -62.38% | N/A |
| Total return CAGR (5Y) | -7.24% | -41.06% |
Frequently asked
- Which has grown faster, BABA or SNAP?
- Over the past five years, SNAP grew revenue faster — BABA at a 5.11% CAGR versus SNAP at 13.71%.
- Does BABA or SNAP pay a bigger dividend?
- BABA pays a dividend (0.97% yield), while SNAP has no payments in the available dividend history.
- Is BABA or SNAP more profitable?
- BABA runs the higher net margin — BABA at 7.02% versus SNAP at -4.90%.
- How have BABA and SNAP total returns compared?
- Over the past 5 years, BABA delivered -7.24% and SNAP delivered -41.06% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alibaba Group P/E ratioAlibaba Group dividend yieldAlibaba Group ROESnap ROEAlibaba Group operating marginSnap operating marginAlibaba Group revenue growthSnap revenue growthAlibaba Group free cash flowSnap free cash flow
Alibaba Group & Snap appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.