Which has grown faster, BABA or SNAP?

Over the past five years, SNAP grew revenue faster — BABA at a 6.31% CAGR versus SNAP at 16.73%.

Does BABA or SNAP pay a bigger dividend?

BABA pays a dividend (0.93% yield) while SNAP does not currently pay one.

Is BABA or SNAP more profitable?

BABA runs the higher net margin — BABA at 10.09% versus SNAP at -6.72%.

Which has been the better investment, BABA or SNAP?

Over the past 5-year, BABA delivered the higher annualized total return — BABA at 4.68% versus SNAP at -39.34%. Past performance doesn't predict future results.

Alibaba Group Holding Limited (BABA) vs Snap Inc. (SNAP)

BABA leads on 6 of 9 compared metrics.

A side-by-side comparison of Alibaba Group Holding Limited and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BABA

Alibaba Group Holding Limited

$270.67B

$112.82Consumer Cyclical

SNAP

Snap Inc.

$8.90B

$5.26Communication Services

Total return — BABA vs SNAP

growth of $100 · last 9y

BABA +9.3%SNAP -78.5%BABA compounded faster

Log scale — wide-divergence pair

BABA SNAP

BABA vs SNAP: by the numbers

•BABA is the larger company ($270.67B vs $8.90B market cap).
•BABA is profitable (10.09% net margin) while SNAP runs a net loss (-6.72%).
•SNAP grew revenue faster over the past five years (16.73% vs 6.31% CAGR).
•BABA pays a dividend (0.93% yield) while SNAP does not currently pay one.

Which is better, BABA or SNAP?

Metric tally: BABA 6 · SNAP 3

It depends on what you're optimizing for:

GrowthSNAP(faster 5Y revenue CAGR)

QualityBABA(higher ROIC)

Valuation

Metric	BABA	SNAP
P/E ratio	18.22	—
Forward P/E	—	42.69
P/S ratio	1.87	1.46●
P/B ratio	1.77●	4.26
PEG ratio	0.23	—
EV / EBITDA	13.88	—
FCF yield	—	6.86%

Profitability

Metric	BABA	SNAP
Gross margin	39.77%	55.77%●
Operating margin	5.78%●	-6.77%
Net margin	10.09%●	-6.72%
ROE	9.58%●	-19.66%
ROIC	3.17%●	-8.20%

Dividends

Metric	BABA	SNAP
Dividend yield	0.93%	—
Payout ratio	15.89%	—

Growth (annualized)

Metric	BABA	SNAP
Revenue CAGR (5Y)	6.31%	16.73%●
EPS CAGR (5Y)	-4.87%	—
FCF CAGR (5Y)	-62.38%	—
Total return CAGR (5Y)	-10.73%●	-39.34%

Frequently asked

Which is better, BABA or SNAP?: It depends on your goal. growth: SNAP (faster 5Y revenue CAGR); quality: BABA (higher ROIC). Across all compared metrics, BABA leads 6 to 3.
Which has grown faster, BABA or SNAP?: Over the past five years, SNAP grew revenue faster — BABA at a 6.31% CAGR versus SNAP at 16.73%.
Does BABA or SNAP pay a bigger dividend?: BABA pays a dividend (0.93% yield) while SNAP does not currently pay one.
Is BABA or SNAP more profitable?: BABA runs the higher net margin — BABA at 10.09% versus SNAP at -6.72%.
Which has been the better investment, BABA or SNAP?: Over the past 5-year, BABA delivered the higher annualized total return — BABA at 4.68% versus SNAP at -39.34%. Past performance doesn't predict future results.

Go deeper

Full BABA analysis Full SNAP analysis Interactive comparison tool

Dig into the metrics

Alibaba Group P/E ratio Snap P/E ratio Alibaba Group dividend yield Snap dividend yield Alibaba Group ROE Snap ROE Alibaba Group operating margin Snap operating margin Alibaba Group revenue growth Snap revenue growth Alibaba Group free cash flow Snap free cash flow

Alibaba Group & Snap appear in these rankings

Fastest Revenue Growth Stocks Highest FCF Yield Stocks Largest Companies by Market Cap

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.