Alibaba Group Holding Limited (BABA) vs Snap Inc. (SNAP)

A side-by-side comparison of Alibaba Group Holding Limited and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: BABA is classified in Consumer Cyclical; SNAP is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnBABA vs SNAP

growth of $100 · dividends reinvested · last 10y
BABA +16.1% (+1.5%/yr)SNAP -78.3% (-14.2%/yr)BABA compounded faster over this window
Log scale — wide-divergence pair
101001kStart $1002019202120232025$116$22
BABA SNAP

BABA vs SNAP: by the numbers

  • BABA is the larger company ($261.98B vs $9.60B market cap).
  • BABA is profitable (7.02% net margin) while SNAP runs a net loss (-4.90%).
  • SNAP grew revenue faster over the past five years (13.71% vs 5.11% CAGR).
  • BABA pays a dividend (0.97% yield), while SNAP has no payments in the available dividend history.

Metrics side by side

Valuation

MetricBABASNAP
P/E ratio25.88N/A
P/S ratio1.741.51
P/B ratio1.704.98
EV / EBITDA31.14N/A
FCF yieldN/A7.35%

Profitability

MetricBABASNAP
Gross margin38.12%57.31%
Operating margin4.23%-5.10%
Net margin7.02%-4.90%
ROE6.83%-16.15%
ROIC1.99%-5.19%

Dividends

MetricBABASNAP
Dividend yield0.97%N/A
Payout ratio24.87%N/A

Growth (annualized)

MetricBABASNAP
Revenue CAGR (5Y)5.11%13.71%
EPS CAGR (5Y)-4.87%N/A
FCF CAGR (5Y)-62.38%N/A
Total return CAGR (5Y)-7.24%-41.06%

Frequently asked

Which has grown faster, BABA or SNAP?
Over the past five years, SNAP grew revenue faster — BABA at a 5.11% CAGR versus SNAP at 13.71%.
Does BABA or SNAP pay a bigger dividend?
BABA pays a dividend (0.97% yield), while SNAP has no payments in the available dividend history.
Is BABA or SNAP more profitable?
BABA runs the higher net margin — BABA at 7.02% versus SNAP at -4.90%.
How have BABA and SNAP total returns compared?
Over the past 5 years, BABA delivered -7.24% and SNAP delivered -41.06% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.