Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 67.51% is in line with its 5-year average of 65.66%, near the high end of its 5-year range (62.13%–69.02%).
0.03% below its 12-month average of 67.53%.
Reported quarterly gross margin; no daily interpolation. Q2 FY2026 (2026-06-30): 68.43%.
GROSS MARGIN
67.51%
GROSS MARGIN AVG TTM
67.53%
GROSS MARGIN AVG 3Y
65.82%
GROSS MARGIN AVG 5Y
65.66%
GROSS MARGIN AVG 10Y
65.30%
GROSS MARGIN AVG 15Y
65.47%
GROSS MARGIN AVG 20Y
65.06%
CURRENT VS TTM AVG
-0.03%
CURRENT VS 3Y AVG
+2.56%
CURRENT VS 5Y AVG
+2.81%
CURRENT VS 10Y AVG
+3.38%
CURRENT VS 15Y AVG
+3.12%
CURRENT VS 20Y AVG
+3.77%
SECTOR MEDIAN · CONSUMER DEFENSIVE
37.93%
median of 52 covered companies
CURRENT VS SECTOR MEDIAN
+77.99%
vs the sector median at left
Philip Morris International Inc.
Market Cap
$296.88B
Gross Margin
67.51%
TTM Avg
67.53%
3Y Avg
65.82%
5Y Avg
65.66%
Market Cap
$347.60B
Gross Margin
50.18%
TTM Avg
50.67%
3Y Avg
50.15%
5Y Avg
49.88%
Market Cap
$377.81B
Gross Margin
61.89%
TTM Avg
61.34%
3Y Avg
60.09%
5Y Avg
59.99%
Market Cap
$409.23B
Gross Margin
12.88%
TTM Avg
12.72%
3Y Avg
12.57%
5Y Avg
12.55%
Market Cap
$153.62B
Gross Margin
55.93%
TTM Avg
55.59%
3Y Avg
54.88%
5Y Avg
55.85%
Market Cap
$119.99B
Gross Margin
83.50%
TTM Avg
83.17%
3Y Avg
82.76%
5Y Avg
82.65%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Philip Morris International Inc. (PM) | $296.88B | 67.51% | 67.53% | 65.82% | 65.66% |
| The Procter & Gamble Company (PG)vs › | $347.60B | 50.18% | 50.67% | 50.15% | 49.88% |
| Nestlé S.A. (NSRGY)vs › | $239.60B | 45.59% | 46.27% | 45.96% | 46.80% |
| The Coca-Cola Company (KO)vs › | $377.81B | 61.89% | 61.34% | 60.09% | 59.99% |
| Costco Wholesale Corporation (COST)vs › | $409.23B | 12.88% | 12.72% | 12.57% | 12.55% |
| PepsiCo, Inc. (PEP)vs › | $175.71B | 53.96% | 54.35% | 53.99% | 54.02% |
| Anheuser-Busch InBev SA/NV (BUD)vs › | $153.62B | 55.93% | 55.59% | 54.88% | 55.85% |
| British American Tobacco p.l.c. (BTI)vs › | $119.99B | 83.50% | 83.17% | 82.76% | 82.65% |
| Altria Group, Inc. (MO)vs › | $114.89B | 70.99% | 71.24% | 70.25% | 68.30% |
| Monster Beverage Corporation (MNST)vs › | $84.32B | 55.55% | 54.95% | 53.33% | 54.78% |
Gross Margin
67.5%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 68.43% |
| 2026-03-31 | 68.06% |
| 2025-12-31 | 65.64% |
| 2025-09-30 | 67.85% |
| 2025-06-30 | 67.66% |
| 2025-03-31 | 67.32% |
| 2024-12-31 | 64.73% |
| 2024-09-30 | 66.04% |
| 2024-06-30 | 64.67% |
| 2024-03-31 | 63.66% |
| 2023-12-31 | 62.13% |
| 2023-09-30 | 65.50% |
| 2023-06-30 | 64.00% |
| 2023-03-31 | 62.34% |
| 2022-12-31 | 62.18% |
| 2022-09-30 | 63.46% |
| 2022-06-30 | 66.19% |
| 2022-03-31 | 66.67% |
| 2021-12-31 | 65.36% |
| 2021-09-30 | 68.04% |
| 2021-06-30 | 69.02% |
| 2021-03-31 | 69.78% |
| 2020-12-31 | 65.45% |
| 2020-09-30 | 67.55% |
| 2020-06-30 | 67.24% |
| 2020-03-31 | 66.42% |
| 2019-12-31 | 63.98% |
| 2019-09-30 | 65.91% |
| 2019-06-30 | 65.39% |
| 2019-03-31 | 63.49% |
| 2018-12-31 | 62.92% |
| 2018-09-30 | 65.11% |
| 2018-06-30 | 64.48% |
| 2018-03-31 | 62.08% |
| 2017-12-31 | 63.82% |
| 2017-09-30 | 63.40% |
| 2017-06-30 | 63.58% |
| 2017-03-31 | 64.10% |
| 2016-12-31 | 64.15% |
| 2016-09-30 | 65.17% |
| 2016-06-30 | 64.45% |
| 2016-03-31 | 65.54% |
| 2015-12-31 | 62.84% |
| 2015-09-30 | 65.60% |
| 2015-06-30 | 65.33% |
| 2015-03-31 | 66.31% |
| 2014-12-31 | 63.43% |
| 2014-09-30 | 65.20% |
| 2014-06-30 | 65.42% |
| 2014-03-31 | 65.68% |
| 2013-12-31 | 66.59% |
| 2013-09-30 | 66.97% |
| 2013-06-30 | 65.88% |
| 2013-03-31 | 67.18% |
| 2012-12-31 | 66.02% |
| 2012-09-30 | 67.37% |
| 2012-06-30 | 67.17% |
| 2012-03-31 | 67.21% |
| 2011-12-31 | 64.91% |
| 2011-09-30 | 65.95% |
| 2011-06-30 | 65.62% |
| 2011-03-31 | 66.21% |
| 2010-12-31 | 64.46% |
| 2010-09-30 | 65.38% |
| 2010-06-30 | 63.89% |
| 2010-03-31 | 63.49% |
| 2009-12-31 | 62.10% |
| 2009-09-30 | 64.78% |
| 2009-06-30 | 64.38% |
| 2009-03-31 | 64.78% |
| 2008-12-31 | 63.49% |
| 2008-09-30 | 64.32% |
| 2008-06-30 | 63.30% |
| 2008-03-31 | 63.17% |
| 2007-12-31 | 61.33% |
| 2007-09-30 | 62.32% |
| 2007-06-30 | 61.54% |
| 2007-03-31 | 61.78% |
| 2006-12-31 | 0.00% |
| 2001-09-30 | 68.04% |
| 2001-08-01 | 0.00% |
