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NIKE, Inc. (NKE) Net Profit Margin: 4.84%

Is NIKE, Inc.’s net profit margin high or low?

NIKE, Inc.'s net profit margin of 4.84% is 52% below its 5-year average of 10.09%, near the low end of its 5-year range (4.84%–12.94%).

As of Thursday, June 11, 2026. 46.37% below its 12-month average of 9.03%.

NKE Net Profit Margin Chart

NKE Net Profit Margin
6.95%-37.39% 1Y
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NKE Average Net Profit Margin Chart

NKE Current vs Average Net Profit Margin Chart

NKE Net Profit Margin Metrics

NET PROFIT MARGIN

4.84%

NET PROFIT MARGIN AVG TTM

9.03%

NET PROFIT MARGIN AVG 3Y

10.22%

NET PROFIT MARGIN AVG 5Y

10.09%

NET PROFIT MARGIN AVG 10Y

10.07%

NET PROFIT MARGIN AVG 15Y

10.02%

NET PROFIT MARGIN AVG 20Y

9.79%

CURRENT VS TTM AVG

-46.37%

CURRENT VS 3Y AVG

-52.65%

CURRENT VS 5Y AVG

-52.03%

CURRENT VS 10Y AVG

-51.95%

CURRENT VS 15Y AVG

-51.71%

CURRENT VS 20Y AVG

-50.54%

NKE Competitors' Net Profit Margin

NAMEMARKET CAPNET PROFIT MARGINTTM3Y5Y
NIKE, Inc. (NKE)$65.91B4.84%9.03%10.22%10.09%
General Motors Company (GM)$71.41B1.38%2.33%4.23%5.01%
Ford Motor Company (F)$56.20B-3.22%-0.59%0.01%2.03%
Ross Stores, Inc. (ROST)$75.71B9.74%9.66%9.15%7.73%
Airbnb, Inc. (ABNB)$76.15B19.90%22.18%28.81%-4.39%
Hilton Worldwide Holdings Inc. (HLT)$77.43B12.56%12.92%12.83%6.96%
MercadoLibre, Inc. (MELI)$79.96B6.04%8.05%6.78%4.71%
Sea Limited (SE)$50.70B6.40%4.76%-0.65%-10.02%
eBay Inc. (EBAY)$47.65B17.58%18.76%12.98%41.04%
Yum! Brands, Inc. (YUM)$42.00B20.48%19.33%20.15%20.09%

Margin Comparison

Operating Margin

6.0%

Net Profit Margin

4.8%

NIKE, Inc. Net Profit Margin Formula & Definition

Net Profit Margin = Net Income / Revenue

Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

NIKE, Inc. Net Profit Margin FAQ

What is the net profit margin for NIKE, Inc. (NKE)?
The net profit margin for NKE stock is 4.84%.
Is NIKE, Inc.'s net profit margin high or low?
NIKE, Inc.'s net profit margin of 4.84% is 52% below its 5-year average of 10.09%, near the low end of its 5-year range (4.84%–12.94%).
What is the TTM average net profit margin for NIKE, Inc. (NKE)?
The TTM average net profit margin for NKE stock is 9.03%.
What is the 3Y average net profit margin for NIKE, Inc. (NKE)?
The 3Y average net profit margin for NKE stock is 10.22%.
What is the 5Y average net profit margin for NIKE, Inc. (NKE)?
The 5Y average net profit margin for NKE stock is 10.09%.
What is the 10Y average net profit margin for NIKE, Inc. (NKE)?
The 10Y average net profit margin for NKE stock is 10.07%.
What is the 15Y average net profit margin for NIKE, Inc. (NKE)?
The 15Y average net profit margin for NKE stock is 10.02%.
What is the 20Y average net profit margin for NIKE, Inc. (NKE)?
The 20Y average net profit margin for NKE stock is 9.79%.

NIKE, Inc. Net Profit Margin History

DATENET PROFIT MARGIN
2025-05-316.95%
2024-05-3111.10%
2023-05-319.90%
2022-05-3112.94%
2021-05-3112.86%
2020-05-316.79%
2019-05-3110.30%
2018-05-315.31%
2017-05-3112.34%
2016-05-3111.61%
2015-05-3110.70%
2014-05-319.69%
2013-05-319.77%
2012-05-319.48%
2011-05-3110.60%
2010-05-3110.03%
2009-05-317.75%
2008-05-3110.11%
2007-05-319.14%
2006-05-319.31%
2005-05-318.82%
2004-05-317.72%
2003-05-314.43%
2002-05-316.70%
2001-05-316.21%
2000-05-316.44%
1999-05-315.14%
1998-05-314.18%
1997-05-318.66%
1996-05-318.55%

About NIKE, Inc.

NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders. Beyond its primary offerings, the company provides a range of athletic and casual footwear, clothing, and accessories under the notable Jumpman trademark. It also distributes a variety of casual sneakers, apparel, and accessories, featuring well-known brands like Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell. Under the NIKE brand itself, the company supplies a comprehensive line of performance sports gear and accessories, such as bags, socks, sports balls, eyewear, timepieces, digital devices, bats, gloves, and protective equipment. Additionally, NIKE sells various plastic products to other manufacturers. The company also markets sportswear adorned with licensed logos from college and professional sports teams and leagues. Furthermore, it engages in licensing arrangements, allowing unaffiliated parties to manufacture and sell apparel, digital devices, applications, and other sports equipment under NIKE-owned trademarks. Its extensive product catalog reaches consumers globally through diverse channels, including specialized footwear, sporting goods, athletic specialty, department, skate, tennis, and golf stores. Distribution occurs via NIKE's proprietary retail outlets, digital e-commerce platforms, independent distributors, authorized licensees, and sales representatives. Founded in 1964, the company was originally named Blue Ribbon Sports, Inc., before officially becoming NIKE, Inc. in 1971, and maintains its corporate headquarters in Beaverton, Oregon.

Beaverton, OR
79,400 employees
Consumer Cyclical / Apparel - Footwear & Accessories
Sector
Consumer Cyclical
Industry
Apparel - Footwear & Accessories
CEO
Elliott J. Hill