Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 38.11% is 11% below its 5-year average of 43.05%, around the middle of its 5-year range (30.45%–53.97%).
3.68% above its 12-month average of 36.76%.
Reported quarterly gross margin; no daily interpolation. Q2 FY2026 (2026-06-28): 45.32%.
GROSS MARGIN
38.11%
GROSS MARGIN AVG TTM
36.76%
GROSS MARGIN AVG 3Y
41.31%
GROSS MARGIN AVG 5Y
43.05%
GROSS MARGIN AVG 10Y
44.43%
GROSS MARGIN AVG 15Y
44.44%
GROSS MARGIN AVG 20Y
42.81%
CURRENT VS TTM AVG
+3.68%
CURRENT VS 3Y AVG
-7.74%
CURRENT VS 5Y AVG
-11.48%
CURRENT VS 10Y AVG
-14.23%
CURRENT VS 15Y AVG
-14.25%
CURRENT VS 20Y AVG
-10.98%
SECTOR MEDIAN · CONSUMER DEFENSIVE
37.93%
median of 52 covered companies
CURRENT VS SECTOR MEDIAN
+0.47%
vs the sector median at left
The Hershey Company
Market Cap
$34.64B
Gross Margin
38.11%
TTM Avg
36.76%
3Y Avg
41.31%
5Y Avg
43.05%
Market Cap
$34.58B
Gross Margin
75.50%
TTM Avg
74.69%
3Y Avg
73.09%
5Y Avg
74.08%
Market Cap
$32.56B
Gross Margin
36.69%
TTM Avg
35.70%
3Y Avg
34.16%
5Y Avg
33.85%
Market Cap
$29.32B
Gross Margin
32.82%
TTM Avg
34.01%
3Y Avg
33.05%
5Y Avg
33.11%
Market Cap
$40.97B
Gross Margin
6.87%
TTM Avg
6.51%
3Y Avg
7.12%
5Y Avg
7.07%
Market Cap
$27.14B
Gross Margin
31.16%
TTM Avg
30.13%
3Y Avg
30.44%
5Y Avg
30.67%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| The Hershey Company (HSY) | $34.64B | 38.11% | 36.76% | 41.31% | 43.05% |
| The Estée Lauder Companies Inc. (EL)vs › | $34.58B | 75.50% | 74.69% | 73.09% | 74.08% |
| Kenvue Inc. (KVUE)vs › | $34.23B | 58.19% | 58.05% | 56.87% | 56.28% |
| Kimberly-Clark Corporation (KMB)vs › | $32.56B | 36.69% | 35.70% | 34.16% | 33.85% |
| The Kroger Co. (KR)vs › | $37.46B | 22.62% | 23.00% | 22.75% | 22.34% |
| Sysco Corporation (SYY)vs › | $37.64B | 18.50% | 18.45% | 18.43% | 18.32% |
| The Kraft Heinz Company (KHC)vs › | $29.32B | 32.82% | 34.01% | 33.05% | 33.11% |
| Archer-Daniels-Midland Company (ADM)vs › | $40.97B | 6.87% | 6.51% | 7.12% | 7.07% |
| Dollar General Corporation (DG)vs › | $27.14B | 31.16% | 30.13% | 30.44% | 30.67% |
| Keurig Dr Pepper Inc. (KDP)vs › | $43.27B | 49.39% | 54.88% | 54.10% | 54.54% |
Gross Margin
38.1%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-28 | 45.32% |
| 2026-03-29 | 39.39% |
| 2025-12-31 | 37.04% |
| 2025-09-28 | 31.58% |
| 2025-06-29 | 30.45% |
| 2025-03-30 | 33.66% |
| 2024-12-31 | 53.97% |
| 2024-09-29 | 41.26% |
| 2024-06-30 | 40.19% |
| 2024-03-31 | 51.53% |
| 2023-12-31 | 42.27% |
| 2023-10-01 | 44.89% |
| 2023-07-02 | 45.46% |
| 2023-04-02 | 46.27% |
| 2022-12-31 | 43.16% |
| 2022-10-02 | 40.63% |
| 2022-07-03 | 42.15% |
| 2022-04-03 | 46.71% |
| 2021-12-31 | 43.54% |
| 2021-10-03 | 44.97% |
| 2021-07-04 | 46.52% |
| 2021-04-04 | 45.69% |
| 2020-12-31 | 44.03% |
| 2020-09-27 | 48.65% |
| 2020-06-28 | 46.42% |
| 2020-03-29 | 42.54% |
| 2019-12-31 | 44.09% |
| 2019-09-29 | 44.20% |
| 2019-06-30 | 49.50% |
| 2019-03-31 | 44.26% |
| 2018-12-31 | 47.50% |
| 2018-09-30 | 41.52% |
| 2018-07-01 | 45.30% |
| 2018-04-01 | 49.40% |
| 2017-12-31 | 43.02% |
| 2017-10-01 | 46.38% |
| 2017-07-02 | 46.05% |
| 2017-04-02 | 48.38% |
| 2016-12-31 | 37.67% |
| 2016-10-02 | 42.47% |
| 2016-07-03 | 45.64% |
| 2016-04-03 | 44.69% |
| 2015-12-31 | 44.75% |
| 2015-10-04 | 45.50% |
| 2015-07-05 | 46.58% |
| 2015-04-05 | 46.49% |
| 2014-12-31 | 44.13% |
| 2014-09-28 | 43.85% |
| 2014-06-29 | 45.46% |
| 2014-03-30 | 46.56% |
| 2013-12-31 | 43.83% |
| 2013-09-29 | 46.15% |
| 2013-06-30 | 47.63% |
| 2013-03-31 | 46.48% |
| 2012-12-31 | 43.13% |
| 2012-09-30 | 42.52% |
| 2012-07-01 | 43.73% |
| 2012-04-01 | 42.92% |
| 2011-12-31 | 40.28% |
| 2011-10-02 | 41.88% |
| 2011-07-03 | 42.58% |
| 2011-04-03 | 41.95% |
| 2010-12-31 | 41.78% |
| 2010-10-03 | 42.35% |
| 2010-07-04 | 44.32% |
| 2010-04-04 | 42.19% |
| 2009-12-31 | 40.54% |
| 2009-10-04 | 39.69% |
| 2009-07-05 | 38.70% |
| 2009-04-05 | 35.62% |
| 2008-12-31 | 36.12% |
| 2008-09-28 | 33.65% |
| 2008-06-29 | 34.60% |
| 2008-03-30 | 32.44% |
| 2007-12-31 | 31.10% |
| 2007-09-30 | 33.63% |
| 2007-07-01 | 31.32% |
| 2007-04-01 | 35.91% |
| 2006-12-31 | 36.09% |
| 2006-10-01 | 38.59% |
| 2006-07-02 | 38.78% |
| 2006-04-02 | 38.15% |
| 2005-12-31 | 38.93% |
| 2005-10-02 | 37.88% |
| 2005-07-03 | 39.79% |
| 2005-04-01 | 38.25% |
| 2004-12-31 | 39.72% |
| 2004-10-03 | 39.70% |
| 2004-07-04 | 40.34% |
| 2004-04-30 | 38.25% |
| 2003-12-31 | 39.94% |
| 2003-09-28 | 39.20% |
| 2003-06-29 | 39.31% |
| 2003-03-31 | 37.38% |
| 2002-12-31 | 38.60% |
| 2002-09-29 | 37.76% |
