General Motors Company (GM) Gross Margin: 6.10%
Is General Motors Company’s gross margin high or low?
General Motors Company's gross margin of 6.10% is 64% below its 5-year average of 16.89%, near the low end of its 5-year range (6.10%–20.30%).
As of Friday, June 12, 2026. 56.81% below its 12-month average of 14.13%.
GM Gross Margin Chart
GM Average Gross Margin Chart
GM Current vs Average Gross Margin Chart
GM Gross Margin Metrics
GROSS MARGIN
6.10%
GROSS MARGIN AVG TTM
14.13%
GROSS MARGIN AVG 3Y
16.20%
GROSS MARGIN AVG 5Y
16.89%
GROSS MARGIN AVG 10Y
16.64%
GROSS MARGIN AVG 15Y
16.42%
GROSS MARGIN AVG 20Y
15.21%
CURRENT VS TTM AVG
-56.81%
CURRENT VS 3Y AVG
-62.34%
CURRENT VS 5Y AVG
-63.87%
CURRENT VS 10Y AVG
-63.33%
CURRENT VS 15Y AVG
-62.85%
CURRENT VS 20Y AVG
-59.89%
GM Competitors' Gross Margin
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| General Motors Company (GM) | $72.90B | 6.10% | 14.13% | 16.20% | 16.89% |
| Ross Stores, Inc. (ROST) | $76.70B | 28.33% | 27.87% | 27.12% | 26.25% |
| Airbnb, Inc. (ABNB) | $77.67B | 82.91% | 83.02% | 82.75% | 80.97% |
| Hilton Worldwide Holdings Inc. (HLT) | $77.82B | 44.29% | 34.28% | 31.98% | 28.34% |
| NIKE, Inc. (NKE) | $65.91B | 40.81% | 43.64% | 44.20% | 44.17% |
| MercadoLibre, Inc. (MELI) | $79.96B | 43.86% | 45.30% | 47.26% | 45.76% |
| Ford Motor Company (F) | $57.57B | 9.18% | 12.41% | 13.63% | 13.75% |
| Sea Limited (SE) | $50.70B | 44.27% | 43.75% | 43.45% | 40.63% |
| eBay Inc. (EBAY) | $48.67B | 72.01% | 71.72% | 72.02% | 73.74% |
| Marriott International, Inc. (MAR) | $101.94B | 21.38% | 20.83% | 21.30% | 19.87% |
Gross Margin Analysis
Gross Margin
6.1%
(Revenue - COGS) / Revenue
General Motors Company Gross Margin Formula & Definition
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
General Motors Company Gross Margin FAQ
- What is the gross margin for General Motors Company (GM)?
- The gross margin for GM stock is 6.10%.
- Is General Motors Company's gross margin high or low?
- General Motors Company's gross margin of 6.10% is 64% below its 5-year average of 16.89%, near the low end of its 5-year range (6.10%–20.30%).
- What is the TTM average gross margin for General Motors Company (GM)?
- The TTM average gross margin for GM stock is 14.13%.
- What is the 3Y average gross margin for General Motors Company (GM)?
- The 3Y average gross margin for GM stock is 16.20%.
- What is the 5Y average gross margin for General Motors Company (GM)?
- The 5Y average gross margin for GM stock is 16.89%.
- What is the 10Y average gross margin for General Motors Company (GM)?
- The 10Y average gross margin for GM stock is 16.64%.
- What is the 15Y average gross margin for General Motors Company (GM)?
- The 15Y average gross margin for GM stock is 16.42%.
- What is the 20Y average gross margin for General Motors Company (GM)?
- The 20Y average gross margin for GM stock is 15.21%.
General Motors Company Gross Margin History
| DATE | GROSS MARGIN |
|---|---|
| 2025-12-31 | 10.86% |
| 2024-12-31 | 17.39% |
| 2023-12-31 | 16.90% |
| 2022-12-31 | 19.64% |
| 2021-12-31 | 20.30% |
| 2020-12-31 | 16.22% |
| 2019-12-31 | 14.14% |
| 2018-12-31 | 14.89% |
| 2017-12-31 | 17.54% |
| 2016-12-31 | 18.04% |
| 2015-12-31 | 17.08% |
| 2014-12-31 | 13.92% |
| 2013-12-31 | 15.98% |
| 2012-12-31 | 14.59% |
| 2011-12-31 | 17.72% |
| 2010-12-31 | 17.53% |
| 2009-12-31 | 3.04% |
| 2008-12-31 | 7.96% |
Related Metrics
About General Motors Company
General Motors Company, a prominent global automotive enterprise, is engaged in the design, manufacturing, and distribution of a wide array of vehicles—including trucks, crossovers (SUVs), and passenger cars—along with related parts and accessories. Its expansive reach covers numerous regions such as North America, the Asia Pacific, the Middle East, Africa, South America, with significant operations in the United States and China. The company organizes its business into distinct segments: GM North America, GM International, Cruise, and GM Financial. It markets its diverse vehicle lineup under well-known brand names like Buick, Cadillac, Chevrolet, GMC, Holden, Baojun, and Wuling. Beyond selling to individual consumers through dealerships, GM also supplies its vehicles—including specialized models—to a variety of fleet clients, such as daily rental companies, commercial businesses, leasing firms, and government agencies. GM further extends its offerings with a comprehensive suite of advanced services for both retail and fleet customers. These include vital safety and security features like automated crash response, emergency support, roadside assistance, crisis intervention, stolen vehicle recovery, and turn-by-turn navigation. Additionally, it provides a robust set of connected services, encompassing mobile applications for remote vehicle control and locating electric vehicle charging stations, on-demand diagnostics, smart driver insights, integrated in-vehicle commerce, voice assistants, a navigation and app ecosystem, connected navigation, SiriusXM with 360L, and 4G LTE wireless connectivity. The company is also actively involved in pioneering and commercializing autonomous vehicle technology. Furthermore, GM offers automotive financing and insurance solutions, alongside various software-enabled services and subscription models. Established in 1908, General Motors Company maintains its corporate headquarters in Detroit, Michigan.
- Sector
- Consumer Cyclical
- Industry
- Auto - Manufacturers
- CEO
- Mary T. Barra