Amazon.com, Inc.(AMZN)
Specialty Retail · Seattle, WA
$256.88-1.63 (-0.63%)
Delayed quote: Sep 8, 2026, 3:20 PM EDT
Specialty Retail · Seattle, WA
Delayed quote: Sep 8, 2026, 3:20 PM EDT
Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 50.77% is in line with its 5-year average of 47.21%, near the high end of its 5-year range (39.72%–52.26%).
0.51% below its 12-month average of 51.03%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
50.77%
GROSS MARGIN AVG TTM
51.03%
GROSS MARGIN AVG 3Y
49.46%
GROSS MARGIN AVG 5Y
47.21%
GROSS MARGIN AVG 10Y
43.28%
GROSS MARGIN AVG 15Y
38.32%
GROSS MARGIN AVG 20Y
34.51%
CURRENT VS TTM AVG
-0.51%
CURRENT VS 3Y AVG
+2.64%
CURRENT VS 5Y AVG
+7.54%
CURRENT VS 10Y AVG
+17.29%
CURRENT VS 15Y AVG
+32.49%
CURRENT VS 20Y AVG
+47.14%
SECTOR MEDIAN · CONSUMER CYCLICAL
38.34%
median of 96 covered companies
CURRENT VS SECTOR MEDIAN
+32.42%
vs the sector median at left
Market Cap
$3.66T
Gross Margin
67.94%
TTM Avg
68.38%
3Y Avg
68.86%
5Y Avg
68.80%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Amazon.com, Inc. (AMZN) | $2.76T | 50.77% | 51.03% | 49.46% | 47.21% |
| Apple Inc. (AAPL)vs › | $4.64T | 48.65% | 46.56% | 45.75% | 44.47% |
| Microsoft Corporation (MSFT)vs › | $3.66T | 67.94% | 68.38% | 68.86% | 68.80% |
| Alphabet Inc. (GOOGL)vs › | $4.08T | 60.90% | 58.92% | 57.47% | 56.73% |
| Walmart Inc. (WMT)vs › | $845.01B | 25.23% | 24.89% | 24.58% | 24.70% |
| Target Corporation (TGT)vs › | $73.84B | 29.30% | 28.07% | 27.89% | 27.51% |
Gross Margin
50.8%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 52.26% |
| 2026-03-31 | 51.82% |
| 2025-12-31 | 48.47% |
| 2025-09-30 | 50.79% |
| 2025-06-30 | 51.81% |
| 2025-03-31 | 50.55% |
| 2024-12-31 | 47.34% |
| 2024-09-30 | 49.03% |
| 2024-06-30 | 50.14% |
| 2024-03-31 | 49.32% |
| 2023-12-31 | 45.54% |
| 2023-09-30 | 47.57% |
| 2023-06-30 | 48.38% |
| 2023-03-31 | 46.77% |
| 2022-12-31 | 42.60% |
| 2022-09-30 | 44.71% |
| 2022-06-30 | 45.21% |
| 2022-03-31 | 42.89% |
| 2021-12-31 | 39.72% |
| 2021-09-30 | 43.21% |
| 2021-06-30 | 43.25% |
| 2021-03-31 | 42.50% |
| 2020-12-31 | 36.85% |
| 2020-09-30 | 40.60% |
| 2020-06-30 | 40.77% |
| 2020-03-31 | 41.34% |
| 2019-12-31 | 38.27% |
| 2019-09-30 | 40.98% |
| 2019-06-30 | 42.69% |
| 2019-03-31 | 43.18% |
| 2018-12-31 | 38.13% |
| 2018-09-30 | 41.67% |
| 2018-06-30 | 42.08% |
| 2018-03-31 | 39.78% |
| 2017-12-31 | 36.32% |
| 2017-09-30 | 37.02% |
| 2017-06-30 | 38.21% |
| 2017-03-31 | 37.17% |
| 2016-12-31 | 33.79% |
| 2016-09-30 | 35.01% |
| 2016-06-30 | 36.92% |
| 2016-03-31 | 35.23% |
| 2015-12-31 | 31.91% |
| 2015-09-30 | 33.93% |
| 2015-06-30 | 34.61% |
| 2015-03-31 | 32.23% |
| 2014-12-31 | 29.52% |
| 2014-09-30 | 28.92% |
| 2014-06-30 | 30.72% |
| 2014-03-31 | 28.80% |
| 2013-12-31 | 26.50% |
| 2013-09-30 | 27.65% |
| 2013-06-30 | 28.62% |
| 2013-03-31 | 26.57% |
| 2012-12-31 | 24.13% |
| 2012-09-30 | 25.26% |
| 2012-06-30 | 26.07% |
| 2012-03-31 | 23.95% |
| 2011-12-31 | 20.65% |
| 2011-09-30 | 23.46% |
| 2011-06-30 | 24.09% |
| 2011-03-31 | 22.82% |
| 2010-12-31 | 20.31% |
| 2010-09-30 | 23.47% |
| 2010-06-30 | 24.51% |
| 2010-03-31 | 22.86% |
| 2009-12-31 | 20.77% |
| 2009-09-30 | 23.36% |
| 2009-06-30 | 24.36% |
| 2009-03-31 | 23.48% |
| 2008-12-31 | 20.11% |
| 2008-09-30 | 23.43% |
| 2008-06-30 | 23.80% |
| 2008-03-31 | 23.12% |
| 2007-12-31 | 20.63% |
| 2007-09-30 | 23.36% |
| 2007-06-30 | 24.29% |
| 2007-03-31 | 23.85% |
| 2006-12-31 | 21.32% |
| 2006-09-30 | 23.80% |
| 2006-06-30 | 23.80% |
| 2006-03-31 | 24.00% |
| 2005-12-31 | 22.41% |
| 2005-09-30 | 24.92% |
| 2005-06-30 | 25.67% |
| 2005-03-31 | 24.08% |
| 2004-12-31 | 21.43% |
| 2004-09-30 | 24.33% |
| 2004-06-30 | 24.59% |
| 2004-03-31 | 23.59% |
| 2003-12-31 | 21.94% |
| 2003-09-30 | 25.19% |
| 2003-06-30 | 24.90% |
| 2003-03-31 | 24.97% |
| 2002-12-31 | 23.46% |
| 2002-09-30 | 25.39% |