Amazon.com, Inc. (AMZN) vs Target Corporation (TGT)
AMZN and TGT are evenly matched — 7 metrics each of 14.
A side-by-side comparison of Amazon.com, Inc. and Target Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
AMZN
Amazon.com, Inc.
$238.55Consumer Cyclical
TGT
Target Corporation
$135.23Consumer Defensive
Not enough overlapping price history to compare AMZN and TGT.
AMZN vs TGT: by the numbers
- •AMZN is the larger company ($2.57T vs $61.42B market cap).
- •TGT trades at the lower earnings multiple (17.86 vs 28.53 P/E).
- •AMZN converts more revenue to profit (12.22% vs 3.24% net margin).
- •AMZN grew revenue faster over the past five years (12.13% vs 1.62% CAGR).
- •TGT pays a dividend (3.37% yield) while AMZN does not currently pay one.
Which is better, AMZN or TGT?
Metric tally: AMZN 7 · TGT 7It depends on what you're optimizing for:
ValueTGT(lower P/E)
GrowthAMZN(faster 5Y revenue CAGR)
QualityAMZN(higher ROIC)
Valuation
| Metric | AMZN | TGT |
|---|---|---|
| P/E ratio | 28.53 | 17.86● |
| Forward P/E | 23.71 | 15.09● |
| P/S ratio | 3.49 | 0.58● |
| P/B ratio | 5.87 | 3.76● |
| PEG ratio | 1.10 | — |
| EV / EBITDA | 14.34 | 7.81● |
| FCF yield | — | 6.75% |
Profitability
| Metric | AMZN | TGT |
|---|---|---|
| Gross margin | 50.60%● | 28.14% |
| Operating margin | 11.50%● | 4.49% |
| Net margin | 12.22%● | 3.24% |
| ROE | 20.55% | 21.04%● |
| ROIC | 10.70%● | 9.76% |
Dividends
| Metric | AMZN | TGT |
|---|---|---|
| Dividend yield | — | 3.37% |
| Payout ratio | — | 55.88% |
Growth (annualized)
| Metric | AMZN | TGT |
|---|---|---|
| Revenue CAGR (5Y) | 12.13%● | 1.62% |
| EPS CAGR (5Y) | 27.90%● | -1.34% |
| FCF CAGR (5Y) | -21.57% | -12.12%● |
| Total return CAGR (5Y) | 7.35%● | -7.66% |
Frequently asked
- Which is better, AMZN or TGT?
- It depends on your goal. value: TGT (lower P/E); growth: AMZN (faster 5Y revenue CAGR); quality: AMZN (higher ROIC). Across all compared metrics, they are evenly matched.
- Is AMZN or TGT cheaper?
- On trailing earnings, TGT is cheaper: AMZN trades at a 28.53 P/E and TGT at 17.86.
- Which has grown faster, AMZN or TGT?
- Over the past five years, AMZN grew revenue faster — AMZN at a 12.13% CAGR versus TGT at 1.62%.
- Does AMZN or TGT pay a bigger dividend?
- TGT pays a dividend (3.37% yield) while AMZN does not currently pay one.
- Is AMZN or TGT more profitable?
- AMZN runs the higher net margin — AMZN at 12.22% versus TGT at 3.24%.
- Which has been the better investment, AMZN or TGT?
- Over the past 10-year, AMZN delivered the higher annualized total return — AMZN at 20.84% versus TGT at 10.33%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioTarget P/E ratioAmazon.com dividend yieldTarget dividend yieldAmazon.com ROETarget ROEAmazon.com operating marginTarget operating marginAmazon.com revenue growthTarget revenue growthAmazon.com free cash flowTarget free cash flow
Amazon.com & Target appear in these rankings
Highest Dividend Yield StocksDividend AristocratsHighest FCF Yield StocksBest 10-Year Total Return Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.