Alphabet Inc. (GOOGL) vs Target Corporation (TGT)
GOOGL leads on 9 of 16 compared metrics, though TGT is the cheaper stock.
A side-by-side comparison of Alphabet Inc. and Target Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
GOOGL
Alphabet Inc.
$359.68Communication Services
TGT
Target Corporation
$135.23Consumer Defensive
Not enough overlapping price history to compare GOOGL and TGT.
GOOGL vs TGT: by the numbers
- •GOOGL is the larger company ($4.35T vs $61.42B market cap).
- •TGT trades at the lower earnings multiple (17.86 vs 27.44 P/E).
- •GOOGL converts more revenue to profit (37.91% vs 3.24% net margin).
- •GOOGL grew revenue faster over the past five years (16.53% vs 1.62% CAGR).
- •TGT pays the higher dividend yield (3.37% vs 0.24%).
Which is better, GOOGL or TGT?
Metric tally: GOOGL 9 · TGT 7It depends on what you're optimizing for:
ValueTGT(lower P/E)
GrowthGOOGL(faster 5Y revenue CAGR)
IncomeTGT(higher dividend yield)
QualityGOOGL(higher ROIC)
Valuation
| Metric | GOOGL | TGT |
|---|---|---|
| P/E ratio | 27.44 | 17.86● |
| Forward P/E | 24.41 | 15.09● |
| P/S ratio | 10.42 | 0.58● |
| P/B ratio | 9.19 | 3.76● |
| PEG ratio | 0.84 | — |
| EV / EBITDA | 20.36 | 7.81● |
| FCF yield | 1.46% | 6.75%● |
Profitability
| Metric | GOOGL | TGT |
|---|---|---|
| Gross margin | 60.37%● | 28.14% |
| Operating margin | 32.70%● | 4.49% |
| Net margin | 37.91%● | 3.24% |
| ROE | 33.46%● | 21.04% |
| ROIC | 21.82%● | 9.76% |
Dividends
| Metric | GOOGL | TGT |
|---|---|---|
| Dividend yield | 0.24% | 3.37%● |
| Payout ratio | 7.79% | 55.88% |
Growth (annualized)
| Metric | GOOGL | TGT |
|---|---|---|
| Revenue CAGR (5Y) | 16.53%● | 1.62% |
| EPS CAGR (5Y) | 29.81%● | -1.34% |
| FCF CAGR (5Y) | 4.89%● | -12.12% |
| Total return CAGR (5Y) | 24.45%● | -7.66% |
Frequently asked
- Which is better, GOOGL or TGT?
- It depends on your goal. value: TGT (lower P/E); growth: GOOGL (faster 5Y revenue CAGR); income: TGT (higher dividend yield); quality: GOOGL (higher ROIC). Across all compared metrics, GOOGL leads 9 to 7.
- Is GOOGL or TGT cheaper?
- On trailing earnings, TGT is cheaper: GOOGL trades at a 27.44 P/E and TGT at 17.86.
- Which has grown faster, GOOGL or TGT?
- Over the past five years, GOOGL grew revenue faster — GOOGL at a 16.53% CAGR versus TGT at 1.62%.
- Does GOOGL or TGT pay a bigger dividend?
- GOOGL yields 0.24% and TGT yields 3.37% based on trailing dividends and the latest price.
- Is GOOGL or TGT more profitable?
- GOOGL runs the higher net margin — GOOGL at 37.91% versus TGT at 3.24%.
- Which has been the better investment, GOOGL or TGT?
- Over the past 10-year, GOOGL delivered the higher annualized total return — GOOGL at 25.75% versus TGT at 10.33%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioTarget P/E ratioAlphabet dividend yieldTarget dividend yieldAlphabet ROETarget ROEAlphabet operating marginTarget operating marginAlphabet revenue growthTarget revenue growthAlphabet free cash flowTarget free cash flow
Alphabet & Target appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.