The Kroger Co. (KR) vs Meta Platforms, Inc. (META)

META leads on 10 of 16 compared metrics.

A side-by-side comparison of The Kroger Co. and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — KR vs META

growth of $100 · last 14y
KR +493.7%META +1383.1%META compounded faster
05001k2k2kStart $1002015201820212024$594$1,483
KR META

KR vs META: by the numbers

  • META is the larger company ($1.44T vs $39.90B market cap).
  • META trades at the lower earnings multiple (20.62 vs 42.02 P/E).
  • META converts more revenue to profit (32.84% vs 0.69% net margin).
  • META grew revenue faster over the past five years (17.89% vs 2.19% CAGR).
  • KR pays the higher dividend yield (2.16% vs 0.37%).

Which is better, KR or META?

Metric tally: KR 6 · META 10

It depends on what you're optimizing for:

ValueMETA(lower P/E)
GrowthMETA(faster 5Y revenue CAGR)
IncomeKR(higher dividend yield)
QualityMETA(higher ROIC)

Valuation

MetricKRMETA
P/E ratio42.0220.62
Forward P/E11.5416.20
P/S ratio0.286.76
P/B ratio6.895.97
PEG ratio1.11
EV / EBITDA10.8013.37
FCF yield8.64%3.32%

Profitability

MetricKRMETA
Gross margin23.30%81.94%
Operating margin1.28%41.21%
Net margin0.69%32.84%
ROE17.14%28.97%
ROIC4.70%17.95%

Dividends

MetricKRMETA
Dividend yield2.16%0.37%
Payout ratio89.74%8.76%

Growth (annualized)

MetricKRMETA
Revenue CAGR (5Y)2.19%17.89%
EPS CAGR (5Y)-13.96%18.60%
FCF CAGR (5Y)-2.23%14.84%
Total return CAGR (5Y)13.20%11.51%

Frequently asked

Which is better, KR or META?
It depends on your goal. value: META (lower P/E); growth: META (faster 5Y revenue CAGR); income: KR (higher dividend yield); quality: META (higher ROIC). Across all compared metrics, META leads 10 to 6.
Is KR or META cheaper?
On trailing earnings, META is cheaper: KR trades at a 42.02 P/E and META at 20.62.
Which has grown faster, KR or META?
Over the past five years, META grew revenue faster — KR at a 2.19% CAGR versus META at 17.89%.
Does KR or META pay a bigger dividend?
KR yields 2.16% and META yields 0.37% based on trailing dividends and the latest price.
Is KR or META more profitable?
META runs the higher net margin — KR at 0.69% versus META at 32.84%.
Which has been the better investment, KR or META?
Over the past 10-year, META delivered the higher annualized total return — KR at 8.00% versus META at 17.22%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.