The Kroger Co. (KR) vs Meta Platforms, Inc. (META)

A side-by-side comparison of The Kroger Co. and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: KR is classified in Consumer Defensive; META is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnKR vs META

growth of $100 · dividends reinvested · last 10y
KR +112.9% (+7.8%/yr)META +418.8% (+17.9%/yr)META compounded faster over this window
200400600Start $10020182020202220242026$213$519
KR META

KR vs META: by the numbers

  • META is the larger company ($1.65T vs $35.83B market cap).
  • META trades at the lower trailing earnings multiple (24.42 vs 34.20 P/E), one valuation lens rather than an overall verdict.
  • META converts more revenue to profit (29.84% vs 0.71% net margin).
  • META grew revenue faster over the past five years (16.85% vs 2.33% CAGR).
  • KR pays the higher dividend yield (2.55% vs 0.33%).

Metrics side by side

Valuation

MetricKRMETA
P/E ratio34.2024.42
Forward P/E11.2620.64
P/S ratio0.247.23
P/B ratio5.546.32
EV / EBITDA10.4715.94
FCF yield8.05%2.48%

Profitability

MetricKRMETA
Gross margin23.18%81.75%
Operating margin1.33%38.08%
Net margin0.71%29.84%
ROE16.27%26.07%
ROIC4.89%17.18%

Dividends

MetricKRMETA
Dividend yield2.55%0.33%
Payout ratio84.21%7.91%

Growth (annualized)

MetricKRMETA
Revenue CAGR (5Y)2.33%16.85%
EPS CAGR (5Y)-13.96%18.60%
FCF CAGR (5Y)-1.62%4.96%
Total return CAGR (5Y)6.39%11.41%

Frequently asked

Which has the lower trailing P/E, KR or META?
META has the lower trailing P/E: KR trades at 34.20 and META at 24.42. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, KR or META?
Over the past five years, META grew revenue faster — KR at a 2.33% CAGR versus META at 16.85%.
Does KR or META pay a bigger dividend?
KR yields 2.55% and META yields 0.33% based on trailing dividends and the latest price.
Is KR or META more profitable?
META runs the higher net margin — KR at 0.71% versus META at 29.84%.
How have KR and META total returns compared?
Over the past 10 years, KR delivered 8.24% and META delivered 17.72% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.