Alphabet Inc. (GOOGL) vs The Kroger Co. (KR)
GOOGL leads on 10 of 16 compared metrics.
A side-by-side comparison of Alphabet Inc. and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
GOOGL
Alphabet Inc.
$359.68Communication Services
KR
The Kroger Co.
$64.71Consumer Defensive
Not enough overlapping price history to compare GOOGL and KR.
GOOGL vs KR: by the numbers
- •GOOGL is the larger company ($4.35T vs $39.90B market cap).
- •GOOGL trades at the lower earnings multiple (27.44 vs 42.02 P/E).
- •GOOGL converts more revenue to profit (37.91% vs 0.69% net margin).
- •GOOGL grew revenue faster over the past five years (16.53% vs 2.19% CAGR).
- •KR pays the higher dividend yield (2.16% vs 0.24%).
Which is better, GOOGL or KR?
Metric tally: GOOGL 10 · KR 6It depends on what you're optimizing for:
ValueGOOGL(lower P/E)
GrowthGOOGL(faster 5Y revenue CAGR)
IncomeKR(higher dividend yield)
QualityGOOGL(higher ROIC)
Valuation
| Metric | GOOGL | KR |
|---|---|---|
| P/E ratio | 27.44● | 42.02 |
| Forward P/E | 24.41 | 11.53● |
| P/S ratio | 10.42 | 0.28● |
| P/B ratio | 9.19 | 6.89● |
| PEG ratio | 0.84 | — |
| EV / EBITDA | 20.36 | 10.80● |
| FCF yield | 1.46% | 8.64%● |
Profitability
| Metric | GOOGL | KR |
|---|---|---|
| Gross margin | 60.37%● | 23.30% |
| Operating margin | 32.70%● | 1.28% |
| Net margin | 37.91%● | 0.69% |
| ROE | 33.46%● | 17.14% |
| ROIC | 21.82%● | 4.70% |
Dividends
| Metric | GOOGL | KR |
|---|---|---|
| Dividend yield | 0.24% | 2.16%● |
| Payout ratio | 7.79% | 89.74% |
Growth (annualized)
| Metric | GOOGL | KR |
|---|---|---|
| Revenue CAGR (5Y) | 16.53%● | 2.19% |
| EPS CAGR (5Y) | 29.81%● | -13.96% |
| FCF CAGR (5Y) | 4.89%● | -2.23% |
| Total return CAGR (5Y) | 24.45%● | 13.20% |
Frequently asked
- Which is better, GOOGL or KR?
- It depends on your goal. value: GOOGL (lower P/E); growth: GOOGL (faster 5Y revenue CAGR); income: KR (higher dividend yield); quality: GOOGL (higher ROIC). Across all compared metrics, GOOGL leads 10 to 6.
- Is GOOGL or KR cheaper?
- On trailing earnings, GOOGL is cheaper: GOOGL trades at a 27.44 P/E and KR at 42.02.
- Which has grown faster, GOOGL or KR?
- Over the past five years, GOOGL grew revenue faster — GOOGL at a 16.53% CAGR versus KR at 2.19%.
- Does GOOGL or KR pay a bigger dividend?
- GOOGL yields 0.24% and KR yields 2.16% based on trailing dividends and the latest price.
- Is GOOGL or KR more profitable?
- GOOGL runs the higher net margin — GOOGL at 37.91% versus KR at 0.69%.
- Which has been the better investment, GOOGL or KR?
- Over the past 10-year, GOOGL delivered the higher annualized total return — GOOGL at 25.75% versus KR at 8.00%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioKroger P/E ratioAlphabet dividend yieldKroger dividend yieldAlphabet ROEKroger ROEAlphabet operating marginKroger operating marginAlphabet revenue growthKroger revenue growthAlphabet free cash flowKroger free cash flow
Alphabet & Kroger appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.