Alphabet Inc. (GOOGL) vs The Kroger Co. (KR)
A side-by-side comparison of Alphabet Inc. and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: GOOGL is classified in Communication Services; KR is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
GOOGL
Alphabet Inc.
$333.71Communication ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
KR
The Kroger Co.
$59.19Consumer DefensiveDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — GOOGL vs KR
growth of $100 · dividends reinvested · last 22yGOOGL +13026.4%KR +987.3%GOOGL compounded faster
Log scale — wide-divergence pair
GOOGL KR
GOOGL vs KR: by the numbers
- •GOOGL is the larger company ($4.04T vs $36.26B market cap).
- •GOOGL trades at the lower trailing earnings multiple (16.40 vs 33.91 P/E), one valuation lens rather than an overall verdict.
- •GOOGL converts more revenue to profit (54.76% vs 0.71% net margin).
- •GOOGL grew revenue faster over the past five years (15.15% vs 2.33% CAGR).
- •KR pays the higher dividend yield (2.41% vs 0.26%).
Metrics side by side
Valuation
| Metric | GOOGL | KR |
|---|---|---|
| P/E ratio | 16.40 | 33.91 |
| Forward P/E | 16.71 | 12.07 |
| P/S ratio | 9.01 | 0.24 |
| P/B ratio | 6.28 | 5.51 |
| PEG ratio | 0.84 | N/A |
| EV / EBITDA | 23.57 | 10.44 |
| FCF yield | 1.05% | 8.09% |
Profitability
| Metric | GOOGL | KR |
|---|---|---|
| Gross margin | 60.90% | 23.18% |
| Operating margin | 33.12% | 1.33% |
| Net margin | 54.76% | 0.71% |
| ROE | 38.13% | 16.27% |
| ROIC | 21.82% | 4.70% |
Dividends
| Metric | GOOGL | KR |
|---|---|---|
| Dividend yield | 0.26% | 2.41% |
| Payout ratio | 7.79% | 89.74% |
Growth (annualized)
| Metric | GOOGL | KR |
|---|---|---|
| Revenue CAGR (5Y) | 15.15% | 2.33% |
| EPS CAGR (5Y) | 29.81% | -13.96% |
| FCF CAGR (5Y) | 11.33% | -1.62% |
| Total return CAGR (5Y) | 20.10% | 10.73% |
Frequently asked
- Which has the lower trailing P/E, GOOGL or KR?
- GOOGL has the lower trailing P/E: GOOGL trades at 16.40 and KR at 33.91. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, GOOGL or KR?
- Over the past five years, GOOGL grew revenue faster — GOOGL at a 15.15% CAGR versus KR at 2.33%.
- Does GOOGL or KR pay a bigger dividend?
- GOOGL yields 0.26% and KR yields 2.41% based on trailing dividends and the latest price.
- Is GOOGL or KR more profitable?
- GOOGL runs the higher net margin — GOOGL at 54.76% versus KR at 0.71%.
- How have GOOGL and KR total returns compared?
- Over the past 10 years, GOOGL delivered 24.08% and KR delivered 7.90% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioKroger P/E ratioAlphabet dividend yieldKroger dividend yieldAlphabet ROEKroger ROEAlphabet operating marginKroger operating marginAlphabet revenue growthKroger revenue growthAlphabet free cash flowKroger free cash flow
Alphabet & Kroger appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.