Alphabet Inc. (GOOGL) vs The Kroger Co. (KR)
A side-by-side comparison of Alphabet Inc. and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: GOOGL is classified in Communication Services; KR is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
GOOGL
Alphabet Inc.
$338.50Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
KR
The Kroger Co.
$58.49Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — GOOGL vs KR
growth of $100 · dividends reinvested · last 10yGOOGL +762.8% (+24.0%/yr)KR +112.9% (+7.8%/yr)GOOGL compounded faster over this window
GOOGL KR
GOOGL vs KR: by the numbers
- •GOOGL is the larger company ($4.10T vs $35.83B market cap).
- •GOOGL trades at the lower trailing earnings multiple (17.00 vs 34.20 P/E), one valuation lens rather than an overall verdict.
- •GOOGL converts more revenue to profit (54.77% vs 0.71% net margin).
- •GOOGL grew revenue faster over the past five years (15.15% vs 2.33% CAGR).
- •KR pays the higher dividend yield (2.55% vs 0.26%).
Metrics side by side
Valuation
| Metric | GOOGL | KR |
|---|---|---|
| P/E ratio | 17.00 | 34.20 |
| Forward P/E | 16.46 | 11.26 |
| P/S ratio | 9.19 | 0.24 |
| P/B ratio | 6.40 | 5.54 |
| EV / EBITDA | 24.03 | 10.47 |
| FCF yield | 1.30% | 8.05% |
Profitability
| Metric | GOOGL | KR |
|---|---|---|
| Gross margin | 60.90% | 23.18% |
| Operating margin | 33.11% | 1.33% |
| Net margin | 54.77% | 0.71% |
| ROE | 38.13% | 16.27% |
| ROIC | 15.14% | 4.89% |
Dividends
| Metric | GOOGL | KR |
|---|---|---|
| Dividend yield | 0.26% | 2.55% |
| Payout ratio | 4.27% | 84.21% |
Growth (annualized)
| Metric | GOOGL | KR |
|---|---|---|
| Revenue CAGR (5Y) | 15.15% | 2.33% |
| EPS CAGR (5Y) | 29.81% | -13.96% |
| FCF CAGR (5Y) | 11.33% | -1.62% |
| Total return CAGR (5Y) | 18.97% | 6.39% |
Frequently asked
- Which has the lower trailing P/E, GOOGL or KR?
- GOOGL has the lower trailing P/E: GOOGL trades at 17.00 and KR at 34.20. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, GOOGL or KR?
- Over the past five years, GOOGL grew revenue faster — GOOGL at a 15.15% CAGR versus KR at 2.33%.
- Does GOOGL or KR pay a bigger dividend?
- GOOGL yields 0.26% and KR yields 2.55% based on trailing dividends and the latest price.
- Is GOOGL or KR more profitable?
- GOOGL runs the higher net margin — GOOGL at 54.77% versus KR at 0.71%.
- How have GOOGL and KR total returns compared?
- Over the past 10 years, GOOGL delivered 23.89% and KR delivered 8.24% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioKroger P/E ratioAlphabet dividend yieldKroger dividend yieldAlphabet ROEKroger ROEAlphabet operating marginKroger operating marginAlphabet revenue growthKroger revenue growthAlphabet free cash flowKroger free cash flow
Alphabet & Kroger appear in these rankings
Highest Dividend Yield StocksFastest Revenue Growth StocksHighest ROE StocksHighest Operating Margin Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.