Amazon.com, Inc. (AMZN) vs The Kroger Co. (KR)
A side-by-side comparison of Amazon.com, Inc. and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; KR is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$256.78Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
KR
The Kroger Co.
$58.49Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — AMZN vs KR
growth of $100 · dividends reinvested · last 10yAMZN +582.7% (+21.2%/yr)KR +112.9% (+7.8%/yr)AMZN compounded faster over this window
AMZN KR
AMZN vs KR: by the numbers
- •AMZN is the larger company ($2.76T vs $35.83B market cap).
- •AMZN trades at the lower trailing earnings multiple (20.66 vs 34.20 P/E), one valuation lens rather than an overall verdict.
- •AMZN converts more revenue to profit (17.44% vs 0.71% net margin).
- •AMZN grew revenue faster over the past five years (11.84% vs 2.33% CAGR).
- •KR pays a dividend (2.55% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | KR |
|---|---|---|
| P/E ratio | 20.66 | 34.20 |
| Forward P/E | 20.20 | 11.26 |
| P/S ratio | 3.56 | 0.24 |
| P/B ratio | 5.01 | 5.54 |
| EV / EBITDA | 17.21 | 10.47 |
| FCF yield | N/A | 8.05% |
Profitability
| Metric | AMZN | KR |
|---|---|---|
| Gross margin | 50.77% | 23.18% |
| Operating margin | 12.08% | 1.33% |
| Net margin | 17.44% | 0.71% |
| ROE | 24.52% | 16.27% |
| ROIC | 8.48% | 4.89% |
Dividends
| Metric | AMZN | KR |
|---|---|---|
| Dividend yield | N/A | 2.55% |
| Payout ratio | N/A | 84.21% |
Growth (annualized)
| Metric | AMZN | KR |
|---|---|---|
| Revenue CAGR (5Y) | 11.84% | 2.33% |
| EPS CAGR (5Y) | 27.90% | -13.96% |
| FCF CAGR (5Y) | -21.57% | -1.62% |
| Total return CAGR (5Y) | 7.75% | 6.39% |
Frequently asked
- Which has the lower trailing P/E, AMZN or KR?
- AMZN has the lower trailing P/E: AMZN trades at 20.66 and KR at 34.20. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or KR?
- Over the past five years, AMZN grew revenue faster — AMZN at a 11.84% CAGR versus KR at 2.33%.
- Does AMZN or KR pay a bigger dividend?
- KR pays a dividend (2.55% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or KR more profitable?
- AMZN runs the higher net margin — AMZN at 17.44% versus KR at 0.71%.
- How have AMZN and KR total returns compared?
- Over the past 10 years, AMZN delivered 20.81% and KR delivered 8.24% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioKroger P/E ratioKroger dividend yieldAmazon.com ROEKroger ROEAmazon.com operating marginKroger operating marginAmazon.com revenue growthKroger revenue growthAmazon.com free cash flowKroger free cash flow
Amazon.com & Kroger appear in these rankings
Highest Dividend Yield StocksHighest FCF Yield StocksHighest 10-Year Total Return StocksLargest Companies by Market Cap
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.