Amazon.com, Inc. (AMZN) vs The Kroger Co. (KR)
A side-by-side comparison of Amazon.com, Inc. and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; KR is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$230.86Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
KR
The Kroger Co.
$59.19Consumer DefensiveDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — AMZN vs KR
growth of $100 · dividends reinvested · last 29yAMZN +236212.4%KR +1108.1%AMZN compounded faster
Log scale — wide-divergence pair
AMZN KR
AMZN vs KR: by the numbers
- •AMZN is the larger company ($2.48T vs $36.26B market cap).
- •AMZN trades at the lower trailing earnings multiple (27.68 vs 33.91 P/E), one valuation lens rather than an overall verdict.
- •AMZN converts more revenue to profit (12.22% vs 0.71% net margin).
- •AMZN grew revenue faster over the past five years (12.13% vs 2.33% CAGR).
- •KR pays a dividend (2.41% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | KR |
|---|---|---|
| P/E ratio | 27.68 | 33.91 |
| Forward P/E | 26.18 | 12.07 |
| P/S ratio | 3.39 | 0.24 |
| P/B ratio | 5.69 | 5.51 |
| PEG ratio | 1.10 | N/A |
| EV / EBITDA | 16.84 | 10.44 |
| FCF yield | N/A | 8.09% |
Profitability
| Metric | AMZN | KR |
|---|---|---|
| Gross margin | 50.60% | 23.18% |
| Operating margin | 11.50% | 1.33% |
| Net margin | 12.22% | 0.71% |
| ROE | 20.55% | 16.27% |
| ROIC | 10.70% | 4.70% |
Dividends
| Metric | AMZN | KR |
|---|---|---|
| Dividend yield | N/A | 2.41% |
| Payout ratio | N/A | 89.74% |
Growth (annualized)
| Metric | AMZN | KR |
|---|---|---|
| Revenue CAGR (5Y) | 12.13% | 2.33% |
| EPS CAGR (5Y) | 27.90% | -13.96% |
| FCF CAGR (5Y) | -21.57% | -1.62% |
| Total return CAGR (5Y) | 5.00% | 10.73% |
Frequently asked
- Which has the lower trailing P/E, AMZN or KR?
- AMZN has the lower trailing P/E: AMZN trades at 27.68 and KR at 33.91. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or KR?
- Over the past five years, AMZN grew revenue faster — AMZN at a 12.13% CAGR versus KR at 2.33%.
- Does AMZN or KR pay a bigger dividend?
- KR pays a dividend (2.41% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or KR more profitable?
- AMZN runs the higher net margin — AMZN at 12.22% versus KR at 0.71%.
- How have AMZN and KR total returns compared?
- Over the past 10 years, AMZN delivered 20.18% and KR delivered 7.90% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioKroger P/E ratioAmazon.com dividend yieldKroger dividend yieldAmazon.com ROEKroger ROEAmazon.com operating marginKroger operating marginAmazon.com revenue growthKroger revenue growthAmazon.com free cash flowKroger free cash flow
Amazon.com & Kroger appear in these rankings
Highest Dividend Yield StocksHighest FCF Yield StocksHighest 10-Year Total Return StocksLargest Companies by Market Cap
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.