Amazon.com, Inc. (AMZN) vs The Kroger Co. (KR)
AMZN leads on 9 of 14 compared metrics.
A side-by-side comparison of Amazon.com, Inc. and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Not enough overlapping price history to compare AMZN and KR.
AMZN vs KR: by the numbers
- •AMZN is the larger company ($2.57T vs $39.90B market cap).
- •AMZN trades at the lower earnings multiple (28.53 vs 42.02 P/E).
- •AMZN converts more revenue to profit (12.22% vs 0.69% net margin).
- •AMZN grew revenue faster over the past five years (12.13% vs 2.19% CAGR).
- •KR pays a dividend (2.16% yield) while AMZN does not currently pay one.
Which is better, AMZN or KR?
Metric tally: AMZN 9 · KR 5It depends on what you're optimizing for:
ValueAMZN(lower P/E)
GrowthAMZN(faster 5Y revenue CAGR)
QualityAMZN(higher ROIC)
Valuation
| Metric | AMZN | KR |
|---|---|---|
| P/E ratio | 28.53● | 42.02 |
| Forward P/E | 23.71 | 11.53● |
| P/S ratio | 3.49 | 0.28● |
| P/B ratio | 5.87● | 6.89 |
| PEG ratio | 1.10 | — |
| EV / EBITDA | 14.34 | 10.80● |
| FCF yield | — | 8.64% |
Profitability
| Metric | AMZN | KR |
|---|---|---|
| Gross margin | 50.60%● | 23.30% |
| Operating margin | 11.50%● | 1.28% |
| Net margin | 12.22%● | 0.69% |
| ROE | 20.55%● | 17.14% |
| ROIC | 10.70%● | 4.70% |
Dividends
| Metric | AMZN | KR |
|---|---|---|
| Dividend yield | — | 2.16% |
| Payout ratio | — | 89.74% |
Growth (annualized)
| Metric | AMZN | KR |
|---|---|---|
| Revenue CAGR (5Y) | 12.13%● | 2.19% |
| EPS CAGR (5Y) | 27.90%● | -13.96% |
| FCF CAGR (5Y) | -21.57% | -2.23%● |
| Total return CAGR (5Y) | 7.35% | 13.20%● |
Frequently asked
- Which is better, AMZN or KR?
- It depends on your goal. value: AMZN (lower P/E); growth: AMZN (faster 5Y revenue CAGR); quality: AMZN (higher ROIC). Across all compared metrics, AMZN leads 9 to 5.
- Is AMZN or KR cheaper?
- On trailing earnings, AMZN is cheaper: AMZN trades at a 28.53 P/E and KR at 42.02.
- Which has grown faster, AMZN or KR?
- Over the past five years, AMZN grew revenue faster — AMZN at a 12.13% CAGR versus KR at 2.19%.
- Does AMZN or KR pay a bigger dividend?
- KR pays a dividend (2.16% yield) while AMZN does not currently pay one.
- Is AMZN or KR more profitable?
- AMZN runs the higher net margin — AMZN at 12.22% versus KR at 0.69%.
- Which has been the better investment, AMZN or KR?
- Over the past 10-year, AMZN delivered the higher annualized total return — AMZN at 20.84% versus KR at 8.00%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioKroger P/E ratioAmazon.com dividend yieldKroger dividend yieldAmazon.com ROEKroger ROEAmazon.com operating marginKroger operating marginAmazon.com revenue growthKroger revenue growthAmazon.com free cash flowKroger free cash flow
Amazon.com & Kroger appear in these rankings
Highest Dividend Yield StocksHighest FCF Yield StocksBest 10-Year Total Return StocksLargest Companies by Market Cap
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.