The Kroger Co. (KR) vs Microsoft Corporation (MSFT)
MSFT leads on 9 of 15 compared metrics.
A side-by-side comparison of The Kroger Co. and Microsoft Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — KR vs MSFT
growth of $100 · last 30yKR +1237.0%MSFT +4915.9%MSFT compounded faster
KR MSFT
KR vs MSFT: by the numbers
- •MSFT is the larger company ($2.90T vs $39.90B market cap).
- •MSFT trades at the lower earnings multiple (23.26 vs 42.02 P/E).
- •MSFT converts more revenue to profit (39.34% vs 0.69% net margin).
- •MSFT grew revenue faster over the past five years (14.75% vs 2.19% CAGR).
- •KR pays the higher dividend yield (2.16% vs 0.91%).
Which is better, KR or MSFT?
Metric tally: KR 6 · MSFT 9It depends on what you're optimizing for:
ValueMSFT(lower P/E)
GrowthMSFT(faster 5Y revenue CAGR)
IncomeKR(higher dividend yield)
QualityMSFT(higher ROIC)
Valuation
| Metric | KR | MSFT |
|---|---|---|
| P/E ratio | 42.02 | 23.26● |
| Forward P/E | 11.53● | 20.11 |
| P/S ratio | 0.28● | 9.14 |
| P/B ratio | 6.89 | 7.02 |
| PEG ratio | — | 2.34 |
| EV / EBITDA | 10.80● | 14.60 |
| FCF yield | 8.64%● | 2.51% |
Profitability
| Metric | KR | MSFT |
|---|---|---|
| Gross margin | 23.30% | 68.31%● |
| Operating margin | 1.28% | 46.80%● |
| Net margin | 0.69% | 39.34%● |
| ROE | 17.14% | 30.22%● |
| ROIC | 4.70% | 21.63%● |
Dividends
| Metric | KR | MSFT |
|---|---|---|
| Dividend yield | 2.16%● | 0.91% |
| Payout ratio | 89.74% | 25.99% |
Growth (annualized)
| Metric | KR | MSFT |
|---|---|---|
| Revenue CAGR (5Y) | 2.19% | 14.75%● |
| EPS CAGR (5Y) | -13.96% | 18.68%● |
| FCF CAGR (5Y) | -2.23% | 6.27%● |
| Total return CAGR (5Y) | 13.20%● | 9.56% |
Frequently asked
- Which is better, KR or MSFT?
- It depends on your goal. value: MSFT (lower P/E); growth: MSFT (faster 5Y revenue CAGR); income: KR (higher dividend yield); quality: MSFT (higher ROIC). Across all compared metrics, MSFT leads 9 to 6.
- Is KR or MSFT cheaper?
- On trailing earnings, MSFT is cheaper: KR trades at a 42.02 P/E and MSFT at 23.26.
- Which has grown faster, KR or MSFT?
- Over the past five years, MSFT grew revenue faster — KR at a 2.19% CAGR versus MSFT at 14.75%.
- Does KR or MSFT pay a bigger dividend?
- KR yields 2.16% and MSFT yields 0.91% based on trailing dividends and the latest price.
- Is KR or MSFT more profitable?
- MSFT runs the higher net margin — KR at 0.69% versus MSFT at 39.34%.
- Which has been the better investment, KR or MSFT?
- Over the past 10-year, MSFT delivered the higher annualized total return — KR at 8.00% versus MSFT at 23.98%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Kroger P/E ratioMicrosoft P/E ratioKroger dividend yieldMicrosoft dividend yieldKroger ROEMicrosoft ROEKroger operating marginMicrosoft operating marginKroger revenue growthMicrosoft revenue growthKroger free cash flowMicrosoft free cash flow
Kroger & Microsoft appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.