The Kroger Co. (KR) vs Microsoft Corporation (MSFT)
A side-by-side comparison of The Kroger Co. and Microsoft Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: KR is classified in Consumer Defensive; MSFT is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
KR
The Kroger Co.
$58.49Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
MSFT
Microsoft Corporation
$495.63TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — KR vs MSFT
growth of $100 · dividends reinvested · last 10yKR +123.8% (+8.4%/yr)MSFT +875.9% (+25.6%/yr)MSFT compounded faster over this window
KR MSFT
KR vs MSFT: by the numbers
- •MSFT is the larger company ($3.68T vs $35.83B market cap).
- •MSFT trades at the lower trailing earnings multiple (27.61 vs 34.20 P/E), one valuation lens rather than an overall verdict.
- •MSFT converts more revenue to profit (40.31% vs 0.71% net margin).
- •MSFT grew revenue faster over the past five years (14.57% vs 2.33% CAGR).
- •KR pays the higher dividend yield (2.55% vs 0.74%).
Metrics side by side
Valuation
| Metric | KR | MSFT |
|---|---|---|
| P/E ratio | 34.20 | 27.61 |
| Forward P/E | 11.26 | 25.13 |
| P/S ratio | 0.24 | 11.09 |
| P/B ratio | 5.54 | 8.32 |
| EV / EBITDA | 10.47 | 19.55 |
| FCF yield | 8.05% | 1.82% |
Profitability
| Metric | KR | MSFT |
|---|---|---|
| Gross margin | 23.18% | 67.94% |
| Operating margin | 1.33% | 46.78% |
| Net margin | 0.71% | 40.31% |
| ROE | 16.27% | 30.23% |
| ROIC | 4.89% | 20.90% |
Dividends
| Metric | KR | MSFT |
|---|---|---|
| Dividend yield | 2.55% | 0.74% |
| Payout ratio | 84.21% | 20.28% |
Growth (annualized)
| Metric | KR | MSFT |
|---|---|---|
| Revenue CAGR (5Y) | 2.33% | 14.57% |
| EPS CAGR (5Y) | -13.96% | 17.26% |
| FCF CAGR (5Y) | -1.62% | 3.60% |
| Total return CAGR (5Y) | 6.39% | 11.66% |
Frequently asked
- Which has the lower trailing P/E, KR or MSFT?
- MSFT has the lower trailing P/E: KR trades at 34.20 and MSFT at 27.61. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, KR or MSFT?
- Over the past five years, MSFT grew revenue faster — KR at a 2.33% CAGR versus MSFT at 14.57%.
- Does KR or MSFT pay a bigger dividend?
- KR yields 2.55% and MSFT yields 0.74% based on trailing dividends and the latest price.
- Is KR or MSFT more profitable?
- MSFT runs the higher net margin — KR at 0.71% versus MSFT at 40.31%.
- How have KR and MSFT total returns compared?
- Over the past 10 years, KR delivered 8.24% and MSFT delivered 25.72% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Kroger P/E ratioMicrosoft P/E ratioKroger dividend yieldMicrosoft dividend yieldKroger ROEMicrosoft ROEKroger operating marginMicrosoft operating marginKroger revenue growthMicrosoft revenue growthKroger free cash flowMicrosoft free cash flow
Kroger & Microsoft appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.