The Kroger Co. (KR) vs Snap Inc. (SNAP)

A side-by-side comparison of The Kroger Co. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: KR is classified in Consumer Defensive; SNAP is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnKR vs SNAP

growth of $100 · dividends reinvested · last 9y
KR +112.7%SNAP -80.5%KR compounded faster
Log scale — wide-divergence pair
101001kStart $1002019202120232025$213$19
KR SNAP

KR vs SNAP: by the numbers

  • KR is the larger company ($36.26B vs $8.06B market cap).
  • KR is profitable (0.71% net margin) while SNAP runs a net loss (-6.72%).
  • SNAP grew revenue faster over the past five years (16.73% vs 2.33% CAGR).
  • KR pays a dividend (2.41% yield), while SNAP has no payments in the available dividend history.

Metrics side by side

Valuation

MetricKRSNAP
P/E ratio33.91N/A
Forward P/E12.07N/A
P/S ratio0.241.32
P/B ratio5.513.86
EV / EBITDA10.44N/A
FCF yield8.09%7.57%

Profitability

MetricKRSNAP
Gross margin23.18%55.77%
Operating margin1.33%-6.77%
Net margin0.71%-6.72%
ROE16.27%-19.66%
ROIC4.70%-8.20%

Dividends

MetricKRSNAP
Dividend yield2.41%N/A
Payout ratio89.74%N/A

Growth (annualized)

MetricKRSNAP
Revenue CAGR (5Y)2.33%16.73%
EPS CAGR (5Y)-13.96%N/A
FCF CAGR (5Y)-1.62%N/A
Total return CAGR (5Y)10.73%-42.56%

Frequently asked

Which has grown faster, KR or SNAP?
Over the past five years, SNAP grew revenue faster — KR at a 2.33% CAGR versus SNAP at 16.73%.
Does KR or SNAP pay a bigger dividend?
KR pays a dividend (2.41% yield), while SNAP has no payments in the available dividend history.
Is KR or SNAP more profitable?
KR runs the higher net margin — KR at 0.71% versus SNAP at -6.72%.
How have KR and SNAP total returns compared?
Over the past 5 years, KR delivered 7.90% and SNAP delivered -42.56% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.