The Kroger Co. (KR) vs Snap Inc. (SNAP)
KR leads on 8 of 11 compared metrics.
A side-by-side comparison of The Kroger Co. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — KR vs SNAP
growth of $100 · last 9yKR +118.4%SNAP -80.6%KR compounded faster
Log scale — wide-divergence pair
KR SNAP
KR vs SNAP: by the numbers
- •KR is the larger company ($39.90B vs $8.90B market cap).
- •KR is profitable (0.69% net margin) while SNAP runs a net loss (-6.72%).
- •SNAP grew revenue faster over the past five years (16.73% vs 2.19% CAGR).
- •KR pays a dividend (2.16% yield) while SNAP does not currently pay one.
Which is better, KR or SNAP?
Metric tally: KR 8 · SNAP 3It depends on what you're optimizing for:
GrowthSNAP(faster 5Y revenue CAGR)
QualityKR(higher ROIC)
Valuation
| Metric | KR | SNAP |
|---|---|---|
| P/E ratio | 42.02 | — |
| Forward P/E | 11.54● | 42.69 |
| P/S ratio | 0.28● | 1.46 |
| P/B ratio | 6.89 | 4.26● |
| EV / EBITDA | 10.80 | — |
| FCF yield | 8.64%● | 6.86% |
Profitability
| Metric | KR | SNAP |
|---|---|---|
| Gross margin | 23.30% | 55.77%● |
| Operating margin | 1.28%● | -6.77% |
| Net margin | 0.69%● | -6.72% |
| ROE | 17.14%● | -19.66% |
| ROIC | 4.70%● | -8.20% |
Dividends
| Metric | KR | SNAP |
|---|---|---|
| Dividend yield | 2.16% | — |
| Payout ratio | 89.74% | — |
Growth (annualized)
| Metric | KR | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 2.19% | 16.73%● |
| EPS CAGR (5Y) | -13.96% | — |
| FCF CAGR (5Y) | -2.23% | — |
| Total return CAGR (5Y) | 13.20%● | -39.34% |
Frequently asked
- Which is better, KR or SNAP?
- It depends on your goal. growth: SNAP (faster 5Y revenue CAGR); quality: KR (higher ROIC). Across all compared metrics, KR leads 8 to 3.
- Which has grown faster, KR or SNAP?
- Over the past five years, SNAP grew revenue faster — KR at a 2.19% CAGR versus SNAP at 16.73%.
- Does KR or SNAP pay a bigger dividend?
- KR pays a dividend (2.16% yield) while SNAP does not currently pay one.
- Is KR or SNAP more profitable?
- KR runs the higher net margin — KR at 0.69% versus SNAP at -6.72%.
- Which has been the better investment, KR or SNAP?
- Over the past 5-year, KR delivered the higher annualized total return — KR at 8.00% versus SNAP at -39.34%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Kroger P/E ratioSnap P/E ratioKroger dividend yieldSnap dividend yieldKroger ROESnap ROEKroger operating marginSnap operating marginKroger revenue growthSnap revenue growthKroger free cash flowSnap free cash flow
Kroger & Snap appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.