Alphabet Inc. (GOOGL) vs Morgan Stanley (MS)
A side-by-side comparison of Alphabet Inc. and Morgan Stanley across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 30, 2026. Differences are shown without an overall score or investment verdict.
Different business models: GOOGL is classified in Communication Services; MS is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
GOOGL
Alphabet Inc.
$336.71Communication ServicesAt close: Jul 29, 2026, 4:00 PM ET
MS
Morgan Stanley
$203.19Financial ServicesDelayed quote: Jul 29, 2026, 3:59 PM EDT
Total return — GOOGL vs MS
growth of $100 · dividends reinvested · last 22yGOOGL +13650.6%MS +744.0%GOOGL compounded faster
Log scale — wide-divergence pair
GOOGL MS
GOOGL vs MS: by the numbers
- •GOOGL is the larger company ($4.07T vs $320.49B market cap).
- •GOOGL trades at the lower trailing earnings multiple (16.91 vs 17.23 P/E), one valuation lens rather than an overall verdict.
- •GOOGL converts more revenue to profit (54.76% vs 15.99% net margin).
- •MS grew revenue faster over the past five years (18.41% vs 15.15% CAGR).
- •MS pays the higher dividend yield (1.89% vs 0.25%).
Metrics side by side
Valuation
| Metric | GOOGL | MS |
|---|---|---|
| P/E ratio | 16.91 | 17.23 |
| Forward P/E | 16.70 | 16.45 |
| P/S ratio | 9.29 | 2.66 |
| P/B ratio | 6.47 | 2.95 |
| PEG ratio | 0.84 | 0.60 |
| EV / EBITDA | 24.30 | N/A |
| FCF yield | 1.02% | N/A |
Profitability
| Metric | GOOGL | MS |
|---|---|---|
| Gross margin | 60.90% | 59.72% |
| Operating margin | 33.12% | 20.70% |
| Net margin | 54.76% | 15.99% |
| ROE | 38.13% | 17.70% |
| ROIC | 21.82% | 1.69% |
Dividends
| Metric | GOOGL | MS |
|---|---|---|
| Dividend yield | 0.25% | 1.89% |
| Payout ratio | 7.79% | 38.68% |
Growth (annualized)
| Metric | GOOGL | MS |
|---|---|---|
| Revenue CAGR (5Y) | 15.15% | 18.41% |
| EPS CAGR (5Y) | 29.81% | 9.56% |
| FCF CAGR (5Y) | 11.33% | N/A |
| Total return CAGR (5Y) | 20.13% | 20.91% |
Frequently asked
- Which has the lower trailing P/E, GOOGL or MS?
- GOOGL has the lower trailing P/E: GOOGL trades at 16.91 and MS at 17.23. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, GOOGL or MS?
- Over the past five years, MS grew revenue faster — GOOGL at a 15.15% CAGR versus MS at 18.41%.
- Does GOOGL or MS pay a bigger dividend?
- GOOGL yields 0.25% and MS yields 1.89% based on trailing dividends and the latest price.
- Is GOOGL or MS more profitable?
- GOOGL runs the higher net margin — GOOGL at 54.76% versus MS at 15.99%.
- How have GOOGL and MS total returns compared?
- Over the past 10 years, GOOGL delivered 23.99% and MS delivered 25.44% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioMorgan Stanley P/E ratioAlphabet dividend yieldMorgan Stanley dividend yieldAlphabet ROEMorgan Stanley ROEAlphabet operating marginMorgan Stanley operating marginAlphabet revenue growthMorgan Stanley revenue growthAlphabet free cash flowMorgan Stanley free cash flow
Alphabet & Morgan Stanley appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 30, 2026.