Amazon.com, Inc. (AMZN) vs Morgan Stanley (MS)
A side-by-side comparison of Amazon.com, Inc. and Morgan Stanley across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 30, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; MS is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$226.65Consumer CyclicalAt close: Jul 29, 2026, 4:00 PM ET
MS
Morgan Stanley
$203.19Financial ServicesDelayed quote: Jul 29, 2026, 3:59 PM EDT
Total return — AMZN vs MS
growth of $100 · dividends reinvested · last 29yAMZN +235671.1%MS +2211.8%AMZN compounded faster
Log scale — wide-divergence pair
AMZN MS
AMZN vs MS: by the numbers
- •AMZN is the larger company ($2.44T vs $320.49B market cap).
- •MS trades at the lower trailing earnings multiple (17.23 vs 27.11 P/E), one valuation lens rather than an overall verdict.
- •MS converts more revenue to profit (15.99% vs 12.22% net margin).
- •MS grew revenue faster over the past five years (18.41% vs 12.13% CAGR).
- •MS pays a dividend (1.89% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | MS |
|---|---|---|
| P/E ratio | 27.11 | 17.23 |
| Forward P/E | 25.65 | 16.45 |
| P/S ratio | 3.32 | 2.66 |
| P/B ratio | 5.58 | 2.95 |
| PEG ratio | 1.10 | 0.60 |
| EV / EBITDA | 16.51 | N/A |
Profitability
| Metric | AMZN | MS |
|---|---|---|
| Gross margin | 50.60% | 59.72% |
| Operating margin | 11.50% | 20.70% |
| Net margin | 12.22% | 15.99% |
| ROE | 20.55% | 17.70% |
| ROIC | 10.70% | 1.69% |
Dividends
| Metric | AMZN | MS |
|---|---|---|
| Dividend yield | N/A | 1.89% |
| Payout ratio | N/A | 38.68% |
Growth (annualized)
| Metric | AMZN | MS |
|---|---|---|
| Revenue CAGR (5Y) | 12.13% | 18.41% |
| EPS CAGR (5Y) | 27.90% | 9.56% |
| FCF CAGR (5Y) | -21.57% | N/A |
| Total return CAGR (5Y) | 4.72% | 20.91% |
Frequently asked
- Which has the lower trailing P/E, AMZN or MS?
- MS has the lower trailing P/E: AMZN trades at 27.11 and MS at 17.23. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or MS?
- Over the past five years, MS grew revenue faster — AMZN at a 12.13% CAGR versus MS at 18.41%.
- Does AMZN or MS pay a bigger dividend?
- MS pays a dividend (1.89% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or MS more profitable?
- MS runs the higher net margin — AMZN at 12.22% versus MS at 15.99%.
- How have AMZN and MS total returns compared?
- Over the past 10 years, AMZN delivered 19.57% and MS delivered 25.44% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioMorgan Stanley P/E ratioAmazon.com dividend yieldMorgan Stanley dividend yieldAmazon.com ROEMorgan Stanley ROEAmazon.com operating marginMorgan Stanley operating marginAmazon.com revenue growthMorgan Stanley revenue growthAmazon.com free cash flowMorgan Stanley free cash flow
Amazon.com & Morgan Stanley appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 30, 2026.