Apple Inc. (AAPL) vs Morgan Stanley (MS)
A side-by-side comparison of Apple Inc. and Morgan Stanley across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 29, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AAPL is classified in Technology; MS is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AAPL
Apple Inc.
$338.19TechnologyDelayed quote: Jul 29, 2026, 4:00 PM EDT
MS
Morgan Stanley
$203.19Financial ServicesDelayed quote: Jul 29, 2026, 3:59 PM EDT
Total return — AAPL vs MS
growth of $100 · dividends reinvested · last 30yAAPL +204140.5%MS +3541.6%AAPL compounded faster
Log scale — wide-divergence pair
AAPL MS
AAPL vs MS: by the numbers
- •AAPL is the larger company ($4.97T vs $320.49B market cap).
- •MS trades at the lower trailing earnings multiple (17.23 vs 41.12 P/E), one valuation lens rather than an overall verdict.
- •AAPL converts more revenue to profit (27.15% vs 15.99% net margin).
- •MS grew revenue faster over the past five years (18.41% vs 6.76% CAGR).
- •MS pays the higher dividend yield (1.89% vs 0.31%).
Metrics side by side
Valuation
| Metric | AAPL | MS |
|---|---|---|
| P/E ratio | 41.12 | 17.23 |
| Forward P/E | 38.82 | 16.45 |
| P/S ratio | 11.13 | 2.66 |
| P/B ratio | 47.16 | 2.95 |
| PEG ratio | 1.51 | 0.60 |
| EV / EBITDA | 31.70 | N/A |
| FCF yield | 2.57% | N/A |
Profitability
| Metric | AAPL | MS |
|---|---|---|
| Gross margin | 47.86% | 59.72% |
| Operating margin | 32.64% | 20.70% |
| Net margin | 27.15% | 15.99% |
| ROE | 115.10% | 17.70% |
| ROIC | 51.97% | 1.69% |
Dividends
| Metric | AAPL | MS |
|---|---|---|
| Dividend yield | 0.31% | 1.89% |
| Payout ratio | 14.02% | 38.68% |
Growth (annualized)
| Metric | AAPL | MS |
|---|---|---|
| Revenue CAGR (5Y) | 6.76% | 18.41% |
| EPS CAGR (5Y) | 17.73% | 9.56% |
| FCF CAGR (5Y) | 7.38% | N/A |
| Total return CAGR (5Y) | 19.20% | 20.91% |
Frequently asked
- Which has the lower trailing P/E, AAPL or MS?
- MS has the lower trailing P/E: AAPL trades at 41.12 and MS at 17.23. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AAPL or MS?
- Over the past five years, MS grew revenue faster — AAPL at a 6.76% CAGR versus MS at 18.41%.
- Does AAPL or MS pay a bigger dividend?
- AAPL yields 0.31% and MS yields 1.89% based on trailing dividends and the latest price.
- Is AAPL or MS more profitable?
- AAPL runs the higher net margin — AAPL at 27.15% versus MS at 15.99%.
- How have AAPL and MS total returns compared?
- Over the past 10 years, AAPL delivered 30.50% and MS delivered 25.44% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioMorgan Stanley P/E ratioApple dividend yieldMorgan Stanley dividend yieldApple ROEMorgan Stanley ROEApple operating marginMorgan Stanley operating marginApple revenue growthMorgan Stanley revenue growthApple free cash flowMorgan Stanley free cash flow
Apple & Morgan Stanley appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 29, 2026.