Alphabet Inc. (GOOGL) vs Kimberly-Clark Corporation (KMB)
GOOGL leads on 9 of 16 compared metrics, though KMB is the cheaper stock.
A side-by-side comparison of Alphabet Inc. and Kimberly-Clark Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
GOOGL
Alphabet Inc.
$359.68Communication Services
KMB
Kimberly-Clark Corporation
$102.29Consumer Defensive
Total return — GOOGL vs KMB
growth of $100 · last 22yGOOGL +14229.9%KMB +69.4%GOOGL compounded faster
Log scale — wide-divergence pair
GOOGL KMB
GOOGL vs KMB: by the numbers
- •GOOGL is the larger company ($4.35T vs $33.95B market cap).
- •KMB trades at the lower earnings multiple (16.06 vs 27.44 P/E).
- •GOOGL converts more revenue to profit (37.91% vs 12.81% net margin).
- •GOOGL grew revenue faster over the past five years (16.53% vs -2.61% CAGR).
- •KMB pays the higher dividend yield (4.97% vs 0.24%).
Which is better, GOOGL or KMB?
Metric tally: GOOGL 9 · KMB 7It depends on what you're optimizing for:
ValueKMB(lower P/E)
GrowthGOOGL(faster 5Y revenue CAGR)
IncomeKMB(higher dividend yield)
QualityGOOGL(higher ROIC)
Valuation
| Metric | GOOGL | KMB |
|---|---|---|
| P/E ratio | 27.44 | 16.06● |
| Forward P/E | 24.41 | 13.49● |
| P/S ratio | 10.42 | 2.06● |
| P/B ratio | 9.19● | 18.98 |
| PEG ratio | 0.84 | — |
| EV / EBITDA | 20.36 | 13.26● |
| FCF yield | 1.46% | 7.56%● |
Profitability
| Metric | GOOGL | KMB |
|---|---|---|
| Gross margin | 60.37%● | 35.86% |
| Operating margin | 32.70%● | 13.27% |
| Net margin | 37.91%● | 12.81% |
| ROE | 33.46% | 117.98%● |
| ROIC | 21.82%● | 17.62% |
Dividends
| Metric | GOOGL | KMB |
|---|---|---|
| Dividend yield | 0.24% | 4.97%● |
| Payout ratio | 7.79% | 83.55% |
Growth (annualized)
| Metric | GOOGL | KMB |
|---|---|---|
| Revenue CAGR (5Y) | 16.53%● | -2.61% |
| EPS CAGR (5Y) | 29.81%● | -2.50% |
| FCF CAGR (5Y) | 4.89%● | 3.38% |
| Total return CAGR (5Y) | 24.45%● | -0.94% |
Frequently asked
- Which is better, GOOGL or KMB?
- It depends on your goal. value: KMB (lower P/E); growth: GOOGL (faster 5Y revenue CAGR); income: KMB (higher dividend yield); quality: GOOGL (higher ROIC). Across all compared metrics, GOOGL leads 9 to 7.
- Is GOOGL or KMB cheaper?
- On trailing earnings, KMB is cheaper: GOOGL trades at a 27.44 P/E and KMB at 16.06.
- Which has grown faster, GOOGL or KMB?
- Over the past five years, GOOGL grew revenue faster — GOOGL at a 16.53% CAGR versus KMB at -2.61%.
- Does GOOGL or KMB pay a bigger dividend?
- GOOGL yields 0.24% and KMB yields 4.97% based on trailing dividends and the latest price.
- Is GOOGL or KMB more profitable?
- GOOGL runs the higher net margin — GOOGL at 37.91% versus KMB at 12.81%.
- Which has been the better investment, GOOGL or KMB?
- Over the past 10-year, GOOGL delivered the higher annualized total return — GOOGL at 25.75% versus KMB at 1.05%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioKimberly-Clark P/E ratioAlphabet dividend yieldKimberly-Clark dividend yieldAlphabet ROEKimberly-Clark ROEAlphabet operating marginKimberly-Clark operating marginAlphabet revenue growthKimberly-Clark revenue growthAlphabet free cash flowKimberly-Clark free cash flow
Alphabet & Kimberly-Clark appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.