Kimberly-Clark Corporation (KMB) vs Meta Platforms, Inc. (META)

A side-by-side comparison of Kimberly-Clark Corporation and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: KMB is classified in Consumer Defensive; META is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnKMB vs META

growth of $100 · dividends reinvested · last 10y
KMB +9.6% (+0.9%/yr)META +406.4% (+17.6%/yr)META compounded faster over this window
200400600Start $10020182020202220242026$110$506
KMB META

KMB vs META: by the numbers

  • META is the larger company ($1.65T vs $32.58B market cap).
  • KMB trades at the lower trailing earnings multiple (16.69 vs 24.42 P/E), one valuation lens rather than an overall verdict.
  • META converts more revenue to profit (29.84% vs 11.80% net margin).
  • META grew revenue faster over the past five years (16.85% vs -2.69% CAGR).
  • KMB pays the higher dividend yield (5.18% vs 0.33%).

Metrics side by side

Valuation

MetricKMBMETA
P/E ratio16.6924.42
Forward P/E13.1820.64
P/S ratio1.977.23
P/B ratio18.626.32
EV / EBITDA14.4415.94
FCF yield5.40%2.48%

Profitability

MetricKMBMETA
Gross margin36.69%81.75%
Operating margin12.38%38.08%
Net margin11.80%29.84%
ROE111.71%26.07%
ROIC12.46%17.18%

Dividends

MetricKMBMETA
Dividend yield5.18%0.33%
Payout ratio86.73%7.91%

Growth (annualized)

MetricKMBMETA
Revenue CAGR (5Y)-2.69%16.85%
EPS CAGR (5Y)-2.50%18.60%
FCF CAGR (5Y)-8.19%4.96%
Total return CAGR (5Y)-2.69%11.41%

Frequently asked

Which has the lower trailing P/E, KMB or META?
KMB has the lower trailing P/E: KMB trades at 16.69 and META at 24.42. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, KMB or META?
Over the past five years, META grew revenue faster — KMB at a -2.69% CAGR versus META at 16.85%.
Does KMB or META pay a bigger dividend?
KMB yields 5.18% and META yields 0.33% based on trailing dividends and the latest price.
Is KMB or META more profitable?
META runs the higher net margin — KMB at 11.80% versus META at 29.84%.
How have KMB and META total returns compared?
Over the past 10 years, KMB delivered 1.35% and META delivered 17.72% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.