Kimberly-Clark Corporation (KMB) vs Meta Platforms, Inc. (META)
META leads on 8 of 14 compared metrics, though KMB is the cheaper stock.
A side-by-side comparison of Kimberly-Clark Corporation and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
KMB
Kimberly-Clark Corporation
$102.29Consumer Defensive
META
Meta Platforms, Inc.
$566.98Communication Services
Total return — KMB vs META
growth of $100 · last 14yKMB +35.4%META +1383.1%META compounded faster
Log scale — wide-divergence pair
KMB META
KMB vs META: by the numbers
- •META is the larger company ($1.44T vs $33.95B market cap).
- •KMB trades at the lower earnings multiple (16.06 vs 20.62 P/E).
- •META converts more revenue to profit (32.84% vs 12.81% net margin).
- •META grew revenue faster over the past five years (17.89% vs -2.61% CAGR).
- •KMB pays the higher dividend yield (4.97% vs 0.37%).
Which is better, KMB or META?
Metric tally: KMB 6 · META 8It depends on what you're optimizing for:
ValueKMB(lower P/E)
GrowthMETA(faster 5Y revenue CAGR)
IncomeKMB(higher dividend yield)
Valuation
| Metric | KMB | META |
|---|---|---|
| P/E ratio | 16.06● | 20.62 |
| Forward P/E | 13.49● | 16.20 |
| P/S ratio | 2.06● | 6.76 |
| P/B ratio | 18.98 | 5.97● |
| PEG ratio | — | 1.11 |
| EV / EBITDA | 13.26 | 13.37 |
| FCF yield | 7.56%● | 3.32% |
Profitability
| Metric | KMB | META |
|---|---|---|
| Gross margin | 35.86% | 81.94%● |
| Operating margin | 13.27% | 41.21%● |
| Net margin | 12.81% | 32.84%● |
| ROE | 117.98%● | 28.97% |
| ROIC | 17.62% | 17.95% |
Dividends
| Metric | KMB | META |
|---|---|---|
| Dividend yield | 4.97%● | 0.37% |
| Payout ratio | 83.55% | 8.76% |
Growth (annualized)
| Metric | KMB | META |
|---|---|---|
| Revenue CAGR (5Y) | -2.61% | 17.89%● |
| EPS CAGR (5Y) | -2.50% | 18.60%● |
| FCF CAGR (5Y) | 3.38% | 14.84%● |
| Total return CAGR (5Y) | -0.94% | 11.51%● |
Frequently asked
- Which is better, KMB or META?
- It depends on your goal. value: KMB (lower P/E); growth: META (faster 5Y revenue CAGR); income: KMB (higher dividend yield). Across all compared metrics, META leads 8 to 6.
- Is KMB or META cheaper?
- On trailing earnings, KMB is cheaper: KMB trades at a 16.06 P/E and META at 20.62.
- Which has grown faster, KMB or META?
- Over the past five years, META grew revenue faster — KMB at a -2.61% CAGR versus META at 17.89%.
- Does KMB or META pay a bigger dividend?
- KMB yields 4.97% and META yields 0.37% based on trailing dividends and the latest price.
- Is KMB or META more profitable?
- META runs the higher net margin — KMB at 12.81% versus META at 32.84%.
- Which has been the better investment, KMB or META?
- Over the past 10-year, META delivered the higher annualized total return — KMB at 1.05% versus META at 17.22%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Kimberly-Clark P/E ratioMeta Platforms P/E ratioKimberly-Clark dividend yieldMeta Platforms dividend yieldKimberly-Clark ROEMeta Platforms ROEKimberly-Clark operating marginMeta Platforms operating marginKimberly-Clark revenue growthMeta Platforms revenue growthKimberly-Clark free cash flowMeta Platforms free cash flow
Kimberly-Clark & Meta Platforms appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.