Amazon.com, Inc. (AMZN) vs Kimberly-Clark Corporation (KMB)
KMB leads on 9 of 14 compared metrics.
A side-by-side comparison of Amazon.com, Inc. and Kimberly-Clark Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
AMZN
Amazon.com, Inc.
$238.55Consumer Cyclical
KMB
Kimberly-Clark Corporation
$102.29Consumer Defensive
Total return — AMZN vs KMB
growth of $100 · last 29yAMZN +243524.7%KMB +104.8%AMZN compounded faster
Log scale — wide-divergence pair
AMZN KMB
AMZN vs KMB: by the numbers
- •AMZN is the larger company ($2.57T vs $33.95B market cap).
- •KMB trades at the lower earnings multiple (16.06 vs 28.53 P/E).
- •KMB converts more revenue to profit (12.81% vs 12.22% net margin).
- •AMZN grew revenue faster over the past five years (12.13% vs -2.61% CAGR).
- •KMB pays a dividend (4.97% yield) while AMZN does not currently pay one.
Which is better, AMZN or KMB?
Metric tally: AMZN 5 · KMB 9It depends on what you're optimizing for:
ValueKMB(lower P/E)
GrowthAMZN(faster 5Y revenue CAGR)
QualityKMB(higher ROIC)
Valuation
| Metric | AMZN | KMB |
|---|---|---|
| P/E ratio | 28.53 | 16.06● |
| Forward P/E | 23.69 | 13.49● |
| P/S ratio | 3.49 | 2.06● |
| P/B ratio | 5.87● | 18.98 |
| PEG ratio | 1.10 | — |
| EV / EBITDA | 14.34 | 13.26● |
| FCF yield | — | 7.56% |
Profitability
| Metric | AMZN | KMB |
|---|---|---|
| Gross margin | 50.60%● | 35.86% |
| Operating margin | 11.50% | 13.27%● |
| Net margin | 12.22% | 12.81%● |
| ROE | 20.55% | 117.98%● |
| ROIC | 10.70% | 17.62%● |
Dividends
| Metric | AMZN | KMB |
|---|---|---|
| Dividend yield | — | 4.97% |
| Payout ratio | — | 83.55% |
Growth (annualized)
| Metric | AMZN | KMB |
|---|---|---|
| Revenue CAGR (5Y) | 12.13%● | -2.61% |
| EPS CAGR (5Y) | 27.90%● | -2.50% |
| FCF CAGR (5Y) | -21.57% | 3.38%● |
| Total return CAGR (5Y) | 7.35%● | -0.94% |
Frequently asked
- Which is better, AMZN or KMB?
- It depends on your goal. value: KMB (lower P/E); growth: AMZN (faster 5Y revenue CAGR); quality: KMB (higher ROIC). Across all compared metrics, KMB leads 9 to 5.
- Is AMZN or KMB cheaper?
- On trailing earnings, KMB is cheaper: AMZN trades at a 28.53 P/E and KMB at 16.06.
- Which has grown faster, AMZN or KMB?
- Over the past five years, AMZN grew revenue faster — AMZN at a 12.13% CAGR versus KMB at -2.61%.
- Does AMZN or KMB pay a bigger dividend?
- KMB pays a dividend (4.97% yield) while AMZN does not currently pay one.
- Is AMZN or KMB more profitable?
- KMB runs the higher net margin — AMZN at 12.22% versus KMB at 12.81%.
- Which has been the better investment, AMZN or KMB?
- Over the past 10-year, AMZN delivered the higher annualized total return — AMZN at 20.84% versus KMB at 1.05%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioKimberly-Clark P/E ratioAmazon.com dividend yieldKimberly-Clark dividend yieldAmazon.com ROEKimberly-Clark ROEAmazon.com operating marginKimberly-Clark operating marginAmazon.com revenue growthKimberly-Clark revenue growthAmazon.com free cash flowKimberly-Clark free cash flow
Amazon.com & Kimberly-Clark appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.