Amazon.com, Inc. (AMZN) vs Kimberly-Clark Corporation (KMB)
A side-by-side comparison of Amazon.com, Inc. and Kimberly-Clark Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; KMB is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$256.78Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
KMB
Kimberly-Clark Corporation
$98.15Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — AMZN vs KMB
growth of $100 · dividends reinvested · last 10yAMZN +562.0% (+20.8%/yr)KMB +9.6% (+0.9%/yr)AMZN compounded faster over this window
Log scale — wide-divergence pair
AMZN KMB
AMZN vs KMB: by the numbers
- •AMZN is the larger company ($2.76T vs $32.58B market cap).
- •KMB trades at the lower trailing earnings multiple (16.69 vs 20.66 P/E), one valuation lens rather than an overall verdict.
- •AMZN converts more revenue to profit (17.44% vs 11.80% net margin).
- •AMZN grew revenue faster over the past five years (11.84% vs -2.69% CAGR).
- •KMB pays a dividend (5.18% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | KMB |
|---|---|---|
| P/E ratio | 20.66 | 16.69 |
| Forward P/E | 20.20 | 13.18 |
| P/S ratio | 3.56 | 1.97 |
| P/B ratio | 5.01 | 18.62 |
| EV / EBITDA | 17.21 | 14.44 |
| FCF yield | N/A | 5.40% |
Profitability
| Metric | AMZN | KMB |
|---|---|---|
| Gross margin | 50.77% | 36.69% |
| Operating margin | 12.08% | 12.38% |
| Net margin | 17.44% | 11.80% |
| ROE | 24.52% | 111.71% |
| ROIC | 8.48% | 12.46% |
Dividends
| Metric | AMZN | KMB |
|---|---|---|
| Dividend yield | N/A | 5.18% |
| Payout ratio | N/A | 86.73% |
Growth (annualized)
| Metric | AMZN | KMB |
|---|---|---|
| Revenue CAGR (5Y) | 11.84% | -2.69% |
| EPS CAGR (5Y) | 27.90% | -2.50% |
| FCF CAGR (5Y) | -21.57% | -8.19% |
| Total return CAGR (5Y) | 7.75% | -2.69% |
Frequently asked
- Which has the lower trailing P/E, AMZN or KMB?
- KMB has the lower trailing P/E: AMZN trades at 20.66 and KMB at 16.69. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or KMB?
- Over the past five years, AMZN grew revenue faster — AMZN at a 11.84% CAGR versus KMB at -2.69%.
- Does AMZN or KMB pay a bigger dividend?
- KMB pays a dividend (5.18% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or KMB more profitable?
- AMZN runs the higher net margin — AMZN at 17.44% versus KMB at 11.80%.
- How have AMZN and KMB total returns compared?
- Over the past 10 years, AMZN delivered 20.81% and KMB delivered 1.35% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioKimberly-Clark P/E ratioKimberly-Clark dividend yieldAmazon.com ROEKimberly-Clark ROEAmazon.com operating marginKimberly-Clark operating marginAmazon.com revenue growthKimberly-Clark revenue growthAmazon.com free cash flowKimberly-Clark free cash flow
Amazon.com & Kimberly-Clark appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.