Apple Inc. (AAPL) vs Kimberly-Clark Corporation (KMB)

AAPL and KMB are evenly matched — 8 metrics each of 16.

A side-by-side comparison of Apple Inc. and Kimberly-Clark Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — AAPL vs KMB

growth of $100 · last 30y
AAPL +136113.9%KMB +195.9%AAPL compounded faster
Log scale — wide-divergence pair
101001k10k100k1MStart $100200120062011201620212026$136,214$296
AAPL KMB

AAPL vs KMB: by the numbers

  • AAPL is the larger company ($4.28T vs $33.95B market cap).
  • KMB trades at the lower earnings multiple (16.06 vs 35.20 P/E).
  • AAPL converts more revenue to profit (27.15% vs 12.81% net margin).
  • AAPL grew revenue faster over the past five years (6.76% vs -2.61% CAGR).
  • KMB pays the higher dividend yield (4.97% vs 0.36%).

Which is better, AAPL or KMB?

Metric tally: AAPL 8 · KMB 8

It depends on what you're optimizing for:

ValueKMB(lower P/E)
GrowthAAPL(faster 5Y revenue CAGR)
IncomeKMB(higher dividend yield)
QualityAAPL(higher ROIC)

Valuation

MetricAAPLKMB
P/E ratio35.2016.06
Forward P/E30.2113.49
P/S ratio9.522.06
P/B ratio40.3718.98
PEG ratio1.51
EV / EBITDA27.1213.26
FCF yield3.00%7.56%

Profitability

MetricAAPLKMB
Gross margin47.86%35.86%
Operating margin32.64%13.27%
Net margin27.15%12.81%
ROE115.10%117.98%
ROIC51.97%17.62%

Dividends

MetricAAPLKMB
Dividend yield0.36%4.97%
Payout ratio14.02%83.55%

Growth (annualized)

MetricAAPLKMB
Revenue CAGR (5Y)6.76%-2.61%
EPS CAGR (5Y)17.73%-2.50%
FCF CAGR (5Y)7.38%3.38%
Total return CAGR (5Y)18.58%-0.94%

Frequently asked

Which is better, AAPL or KMB?
It depends on your goal. value: KMB (lower P/E); growth: AAPL (faster 5Y revenue CAGR); income: KMB (higher dividend yield); quality: AAPL (higher ROIC). Across all compared metrics, they are evenly matched.
Is AAPL or KMB cheaper?
On trailing earnings, KMB is cheaper: AAPL trades at a 35.20 P/E and KMB at 16.06.
Which has grown faster, AAPL or KMB?
Over the past five years, AAPL grew revenue faster — AAPL at a 6.76% CAGR versus KMB at -2.61%.
Does AAPL or KMB pay a bigger dividend?
AAPL yields 0.36% and KMB yields 4.97% based on trailing dividends and the latest price.
Is AAPL or KMB more profitable?
AAPL runs the higher net margin — AAPL at 27.15% versus KMB at 12.81%.
Which has been the better investment, AAPL or KMB?
Over the past 10-year, AAPL delivered the higher annualized total return — AAPL at 29.17% versus KMB at 1.05%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.