Booking Holdings Inc. (BKNG) vs Walmart Inc. (WMT)
BKNG leads on 13 of 16 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Walmart Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
WMT
Walmart Inc.
$121.04Consumer Defensive
Total return — BKNG vs WMT
growth of $100 · last 27yBKNG +896.0%WMT +664.6%BKNG compounded faster
BKNG WMT
BKNG vs WMT: by the numbers
- •WMT is the larger company ($963.25B vs $127.81B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 42.47 P/E).
- •BKNG converts more revenue to profit (22.23% vs 3.18% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 5.20% CAGR).
- •BKNG pays the higher dividend yield (0.97% vs 0.80%).
Which is better, BKNG or WMT?
Metric tally: BKNG 13 · WMT 3It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeBKNG(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | WMT |
|---|---|---|
| P/E ratio | 21.75● | 42.47 |
| Forward P/E | 13.38● | 36.88 |
| P/S ratio | 4.73 | 1.33● |
| P/B ratio | — | 10.26 |
| PEG ratio | 0.14● | 3.29 |
| EV / EBITDA | 14.07● | 21.43 |
| FCF yield | 6.90%● | 1.30% |
Profitability
| Metric | BKNG | WMT |
|---|---|---|
| Gross margin | 100.00%● | 24.98% |
| Operating margin | 34.28%● | 4.16% |
| Net margin | 22.23%● | 3.18% |
| ROE | -96.88% | 24.44%● |
| ROIC | 50.82%● | 11.87% |
Dividends
| Metric | BKNG | WMT |
|---|---|---|
| Dividend yield | 0.97%● | 0.80% |
| Payout ratio | 24.14% | 35.22% |
Growth (annualized)
| Metric | BKNG | WMT |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 5.20% |
| EPS CAGR (5Y) | 158.62%● | 10.95% |
| FCF CAGR (5Y) | 39.83%● | -9.94% |
| Total return CAGR (5Y) | 12.81% | 22.41%● |
Frequently asked
- Which is better, BKNG or WMT?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: BKNG (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 13 to 3.
- Is BKNG or WMT cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and WMT at 42.47.
- Which has grown faster, BKNG or WMT?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus WMT at 5.20%.
- Does BKNG or WMT pay a bigger dividend?
- BKNG yields 0.97% and WMT yields 0.80% based on trailing dividends and the latest price.
- Is BKNG or WMT more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus WMT at 3.18%.
- Which has been the better investment, BKNG or WMT?
- Over the past 10-year, WMT delivered the higher annualized total return — BKNG at 12.30% versus WMT at 19.73%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioWalmart P/E ratioBooking dividend yieldWalmart dividend yieldBooking ROEWalmart ROEBooking operating marginWalmart operating marginBooking revenue growthWalmart revenue growthBooking free cash flowWalmart free cash flow
Booking & Walmart appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.