Booking Holdings Inc. (BKNG) vs Costco Wholesale Corporation (COST)
BKNG leads on 13 of 16 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Costco Wholesale Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
COST
Costco Wholesale Corporation
$982.35Consumer Defensive
Total return — BKNG vs COST
growth of $100 · last 27yBKNG +896.0%COST +2039.7%COST compounded faster
BKNG COST
BKNG vs COST: by the numbers
- •COST is the larger company ($435.65B vs $127.81B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 49.41 P/E).
- •BKNG converts more revenue to profit (22.23% vs 3.01% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 9.48% CAGR).
- •BKNG pays the higher dividend yield (0.97% vs 0.55%).
Which is better, BKNG or COST?
Metric tally: BKNG 13 · COST 3It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeBKNG(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | COST |
|---|---|---|
| P/E ratio | 21.75● | 49.41 |
| Forward P/E | 13.38● | 43.40 |
| P/S ratio | 4.73 | 1.49● |
| P/B ratio | — | 13.03 |
| PEG ratio | 0.14● | 5.23 |
| EV / EBITDA | 14.07● | 29.43 |
| FCF yield | 6.90%● | 2.02% |
Profitability
| Metric | BKNG | COST |
|---|---|---|
| Gross margin | 100.00%● | 12.88% |
| Operating margin | 34.28%● | 3.82% |
| Net margin | 22.23%● | 3.01% |
| ROE | -96.88% | 26.38%● |
| ROIC | 50.82%● | 19.44% |
Dividends
| Metric | BKNG | COST |
|---|---|---|
| Dividend yield | 0.97%● | 0.55% |
| Payout ratio | 24.14% | 29.44% |
Growth (annualized)
| Metric | BKNG | COST |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 9.48% |
| EPS CAGR (5Y) | 158.62%● | 15.04% |
| FCF CAGR (5Y) | 39.83%● | 4.95% |
| Total return CAGR (5Y) | 12.81% | 21.56%● |
Frequently asked
- Which is better, BKNG or COST?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: BKNG (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 13 to 3.
- Is BKNG or COST cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and COST at 49.41.
- Which has grown faster, BKNG or COST?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus COST at 9.48%.
- Does BKNG or COST pay a bigger dividend?
- BKNG yields 0.97% and COST yields 0.55% based on trailing dividends and the latest price.
- Is BKNG or COST more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus COST at 3.01%.
- Which has been the better investment, BKNG or COST?
- Over the past 10-year, COST delivered the higher annualized total return — BKNG at 12.30% versus COST at 21.26%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioCostco Wholesale P/E ratioBooking dividend yieldCostco Wholesale dividend yieldBooking ROECostco Wholesale ROEBooking operating marginCostco Wholesale operating marginBooking revenue growthCostco Wholesale revenue growthBooking free cash flowCostco Wholesale free cash flow
Booking & Costco Wholesale appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.