Booking Holdings Inc. (BKNG) vs Target Corporation (TGT)
BKNG leads on 10 of 15 compared metrics, though TGT is the cheaper stock.
A side-by-side comparison of Booking Holdings Inc. and Target Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
TGT
Target Corporation
$135.23Consumer Defensive
Total return — BKNG vs TGT
growth of $100 · last 27yBKNG +896.0%TGT +293.8%BKNG compounded faster
BKNG TGT
BKNG vs TGT: by the numbers
- •BKNG is the larger company ($127.81B vs $61.42B market cap).
- •TGT trades at the lower earnings multiple (17.86 vs 21.75 P/E).
- •BKNG converts more revenue to profit (22.23% vs 3.24% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 1.62% CAGR).
- •TGT pays the higher dividend yield (3.37% vs 0.97%).
Which is better, BKNG or TGT?
Metric tally: BKNG 10 · TGT 5It depends on what you're optimizing for:
ValueTGT(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeTGT(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | TGT |
|---|---|---|
| P/E ratio | 21.75 | 17.86● |
| Forward P/E | 13.38● | 15.08 |
| P/S ratio | 4.73 | 0.58● |
| P/B ratio | — | 3.76 |
| PEG ratio | 0.14 | — |
| EV / EBITDA | 14.07 | 9.59● |
| FCF yield | 6.90%● | 5.07% |
Profitability
| Metric | BKNG | TGT |
|---|---|---|
| Gross margin | 100.00%● | 28.14% |
| Operating margin | 34.28%● | 4.49% |
| Net margin | 22.23%● | 3.24% |
| ROE | -96.88% | 21.04%● |
| ROIC | 50.82%● | 9.76% |
Dividends
| Metric | BKNG | TGT |
|---|---|---|
| Dividend yield | 0.97% | 3.37%● |
| Payout ratio | 24.14% | 55.88% |
Growth (annualized)
| Metric | BKNG | TGT |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 1.62% |
| EPS CAGR (5Y) | 158.62%● | -1.34% |
| FCF CAGR (5Y) | 39.83%● | -17.01% |
| Total return CAGR (5Y) | 12.81%● | -7.66% |
Frequently asked
- Which is better, BKNG or TGT?
- It depends on your goal. value: TGT (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: TGT (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 10 to 5.
- Is BKNG or TGT cheaper?
- On trailing earnings, TGT is cheaper: BKNG trades at a 21.75 P/E and TGT at 17.86.
- Which has grown faster, BKNG or TGT?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus TGT at 1.62%.
- Does BKNG or TGT pay a bigger dividend?
- BKNG yields 0.97% and TGT yields 3.37% based on trailing dividends and the latest price.
- Is BKNG or TGT more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus TGT at 3.24%.
- Which has been the better investment, BKNG or TGT?
- Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus TGT at 10.33%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioTarget P/E ratioBooking dividend yieldTarget dividend yieldBooking ROETarget ROEBooking operating marginTarget operating marginBooking revenue growthTarget revenue growthBooking free cash flowTarget free cash flow
Booking & Target appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.