Booking Holdings Inc. (BKNG) vs The Kroger Co. (KR)
BKNG leads on 8 of 15 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
KR
The Kroger Co.
$64.71Consumer Defensive
Total return — BKNG vs KR
growth of $100 · last 27yBKNG +896.0%KR +319.9%BKNG compounded faster
BKNG KR
BKNG vs KR: by the numbers
- •BKNG is the larger company ($127.81B vs $39.90B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 42.02 P/E).
- •BKNG converts more revenue to profit (22.23% vs 0.69% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 2.19% CAGR).
- •KR pays the higher dividend yield (2.16% vs 0.97%).
Which is better, BKNG or KR?
Metric tally: BKNG 8 · KR 7It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeKR(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | KR |
|---|---|---|
| P/E ratio | 21.75● | 42.02 |
| Forward P/E | 13.38 | 11.54● |
| P/S ratio | 4.73 | 0.28● |
| P/B ratio | — | 6.89 |
| PEG ratio | 0.14 | — |
| EV / EBITDA | 14.07 | 10.80● |
| FCF yield | 6.90% | 8.64%● |
Profitability
| Metric | BKNG | KR |
|---|---|---|
| Gross margin | 100.00%● | 23.30% |
| Operating margin | 34.28%● | 1.28% |
| Net margin | 22.23%● | 0.69% |
| ROE | -96.88% | 17.14%● |
| ROIC | 50.82%● | 4.70% |
Dividends
| Metric | BKNG | KR |
|---|---|---|
| Dividend yield | 0.97% | 2.16%● |
| Payout ratio | 24.14% | 89.74% |
Growth (annualized)
| Metric | BKNG | KR |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 2.19% |
| EPS CAGR (5Y) | 158.62%● | -13.96% |
| FCF CAGR (5Y) | 39.83%● | -2.23% |
| Total return CAGR (5Y) | 12.81% | 13.20%● |
Frequently asked
- Which is better, BKNG or KR?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: KR (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 8 to 7.
- Is BKNG or KR cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and KR at 42.02.
- Which has grown faster, BKNG or KR?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus KR at 2.19%.
- Does BKNG or KR pay a bigger dividend?
- BKNG yields 0.97% and KR yields 2.16% based on trailing dividends and the latest price.
- Is BKNG or KR more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus KR at 0.69%.
- Which has been the better investment, BKNG or KR?
- Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus KR at 8.00%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioKroger P/E ratioBooking dividend yieldKroger dividend yieldBooking ROEKroger ROEBooking operating marginKroger operating marginBooking revenue growthKroger revenue growthBooking free cash flowKroger free cash flow
Booking & Kroger appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.