Booking Holdings Inc. (BKNG) vs Meta Platforms, Inc. (META)
BKNG leads on 11 of 16 compared metrics, though META is the cheaper stock.
A side-by-side comparison of Booking Holdings Inc. and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
META
Meta Platforms, Inc.
$566.98Communication Services
Total return — BKNG vs META
growth of $100 · last 14yBKNG +526.9%META +1566.1%META compounded faster
BKNG META
BKNG vs META: by the numbers
- •META is the larger company ($1.44T vs $127.81B market cap).
- •META trades at the lower earnings multiple (20.62 vs 21.75 P/E).
- •META converts more revenue to profit (32.84% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 17.89% CAGR).
- •BKNG pays the higher dividend yield (0.97% vs 0.37%).
Which is better, BKNG or META?
Metric tally: BKNG 11 · META 5It depends on what you're optimizing for:
ValueMETA(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeBKNG(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | META |
|---|---|---|
| P/E ratio | 21.75 | 20.62● |
| Forward P/E | 13.38● | 16.20 |
| P/S ratio | 4.73● | 6.76 |
| P/B ratio | — | 5.97 |
| PEG ratio | 0.14● | 1.11 |
| EV / EBITDA | 14.07 | 13.37● |
| FCF yield | 6.90%● | 3.32% |
Profitability
| Metric | BKNG | META |
|---|---|---|
| Gross margin | 100.00%● | 81.94% |
| Operating margin | 34.28% | 41.21%● |
| Net margin | 22.23% | 32.84%● |
| ROE | -96.88% | 28.97%● |
| ROIC | 50.82%● | 17.95% |
Dividends
| Metric | BKNG | META |
|---|---|---|
| Dividend yield | 0.97%● | 0.37% |
| Payout ratio | 24.14% | 8.76% |
Growth (annualized)
| Metric | BKNG | META |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 17.89% |
| EPS CAGR (5Y) | 158.62%● | 18.60% |
| FCF CAGR (5Y) | 39.83%● | 14.84% |
| Total return CAGR (5Y) | 12.81%● | 11.51% |
Frequently asked
- Which is better, BKNG or META?
- It depends on your goal. value: META (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: BKNG (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 11 to 5.
- Is BKNG or META cheaper?
- On trailing earnings, META is cheaper: BKNG trades at a 21.75 P/E and META at 20.62.
- Which has grown faster, BKNG or META?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus META at 17.89%.
- Does BKNG or META pay a bigger dividend?
- BKNG yields 0.97% and META yields 0.37% based on trailing dividends and the latest price.
- Is BKNG or META more profitable?
- META runs the higher net margin — BKNG at 22.23% versus META at 32.84%.
- Which has been the better investment, BKNG or META?
- Over the past 10-year, META delivered the higher annualized total return — BKNG at 12.30% versus META at 17.22%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioMeta Platforms P/E ratioBooking dividend yieldMeta Platforms dividend yieldBooking ROEMeta Platforms ROEBooking operating marginMeta Platforms operating marginBooking revenue growthMeta Platforms revenue growthBooking free cash flowMeta Platforms free cash flow
Booking & Meta Platforms appear in these rankings
Related comparisons
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.