Is BKNG or NFLX cheaper?

On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and NFLX at 25.92.

Which has grown faster, BKNG or NFLX?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus NFLX at 12.18%.

Does BKNG or NFLX pay a bigger dividend?

BKNG pays a dividend (0.97% yield) while NFLX does not currently pay one.

Is BKNG or NFLX more profitable?

NFLX runs the higher net margin — BKNG at 22.23% versus NFLX at 28.52%.

Which has been the better investment, BKNG or NFLX?

Over the past 10-year, NFLX delivered the higher annualized total return — BKNG at 12.30% versus NFLX at 23.95%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs Netflix, Inc. (NFLX)

BKNG leads on 12 of 15 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and Netflix, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

NFLX

Netflix, Inc.

$338.30B

$80.34Communication Services

Not enough overlapping price history to compare BKNG and NFLX.

BKNG vs NFLX: by the numbers

•NFLX is the larger company ($338.30B vs $127.81B market cap).
•BKNG trades at the lower earnings multiple (21.75 vs 25.92 P/E).
•NFLX converts more revenue to profit (28.52% vs 22.23% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 12.18% CAGR).
•BKNG pays a dividend (0.97% yield) while NFLX does not currently pay one.

Which is better, BKNG or NFLX?

Metric tally: BKNG 12 · NFLX 3

It depends on what you're optimizing for:

ValueBKNG(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	NFLX
P/E ratio	21.75●	25.92
Forward P/E	13.38●	20.96
P/S ratio	4.73●	7.36
P/B ratio	—	11.09
PEG ratio	0.14●	1.33
EV / EBITDA	14.07	10.28●
FCF yield	6.90%●	3.44%

Profitability

Metric	BKNG	NFLX
Gross margin	100.00%●	49.03%
Operating margin	34.28%●	29.72%
Net margin	22.23%	28.52%●
ROE	-96.88%	42.97%●
ROIC	50.82%●	25.22%

Dividends

Metric	BKNG	NFLX
Dividend yield	0.97%	—
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	NFLX
Revenue CAGR (5Y)	37.43%●	12.18%
EPS CAGR (5Y)	158.62%●	32.58%
FCF CAGR (5Y)	39.83%●	37.02%
Total return CAGR (5Y)	12.81%●	10.44%

Frequently asked

Which is better, BKNG or NFLX?: It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 12 to 3.
Is BKNG or NFLX cheaper?: On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and NFLX at 25.92.
Which has grown faster, BKNG or NFLX?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus NFLX at 12.18%.
Does BKNG or NFLX pay a bigger dividend?: BKNG pays a dividend (0.97% yield) while NFLX does not currently pay one.
Is BKNG or NFLX more profitable?: NFLX runs the higher net margin — BKNG at 22.23% versus NFLX at 28.52%.
Which has been the better investment, BKNG or NFLX?: Over the past 10-year, NFLX delivered the higher annualized total return — BKNG at 12.30% versus NFLX at 23.95%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full NFLX analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio Netflix P/E ratio Booking dividend yield Netflix dividend yield Booking ROE Netflix ROE Booking operating margin Netflix operating margin Booking revenue growth Netflix revenue growth Booking free cash flow Netflix free cash flow

Booking & Netflix appear in these rankings

Fastest Revenue Growth Stocks Highest ROE Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.